Affinity Outdoor Media Pvt. Ltd. Mobile Marketing – a Profile
Affinity Outdoor Media <ul><li>Registered Tele-Marketer with Telecom Regulatory Authority of India (TRAI) </li></ul><ul><l...
Affinity Outdoor Media <ul><li>Provide Mapping Technology to Clients - Target Marketing </li></ul><ul><li>Mapping Filters ...
Products <ul><li>SMS </li></ul><ul><li>Voice Call </li></ul><ul><li>Bluetooth </li></ul>
Voice Call <ul><li>TG receives a Call from an Unknown Number </li></ul><ul><li>Caller – Voice Recording of the Brand Ambas...
Clientele <ul><li>TATA Sky Ltd. –  Regular SMS campaigns for promoting various offers to Mobile Users across major cities ...
Clientele <ul><li>AIRTEL Broadband –  Regular SMS Campaigns promoting their Broadband services with attractive offers </li...
Contact <ul><li>Jimmy Sanghvi </li></ul><ul><li>Dy. Manager – Sales </li></ul><ul><li>+91 9920420340, gimmysanghvi@yahoo.c...
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Mobile Mktg Profile

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Mobile Mktg Profile

  1. 1. Affinity Outdoor Media Pvt. Ltd. Mobile Marketing – a Profile
  2. 2. Affinity Outdoor Media <ul><li>Registered Tele-Marketer with Telecom Regulatory Authority of India (TRAI) </li></ul><ul><li>Adherence to Regulatory Compliance of National Do Not Call (NDNC) norms </li></ul><ul><li>Setup of Premium Gateways of Mobile Service Providers </li></ul><ul><li>Access to Mobile Users Database of 22 crores across Service Providers, across Circles, across India </li></ul><ul><li>Capability to send 20 Lakhs SMS in an Hour’s Time </li></ul>
  3. 3. Affinity Outdoor Media <ul><li>Provide Mapping Technology to Clients - Target Marketing </li></ul><ul><li>Mapping Filters provided: </li></ul><ul><li>a) Any State in India, Any City </li></ul><ul><li>b) Any PIN Code, Any Area </li></ul><ul><li>c) Post-paid, Pre-paid bifurcation </li></ul><ul><li>d) Male, Female bifurcation </li></ul><ul><li>e) Community wise, Average ARPU (Post paid Users) </li></ul><ul><li>f) SMEs & Corporates </li></ul><ul><li>E.g. We can provide the no. of Post-paid Male Mobile users in Vile Parle East area of Mumbai </li></ul>
  4. 4. Products <ul><li>SMS </li></ul><ul><li>Voice Call </li></ul><ul><li>Bluetooth </li></ul>
  5. 5. Voice Call <ul><li>TG receives a Call from an Unknown Number </li></ul><ul><li>Caller – Voice Recording of the Brand Ambassador or the Celebrity associated with a program </li></ul><ul><li>One Voice Call to be of 30 seconds only </li></ul><ul><li>Recording: Make it Sound Personal – as if the Caller has personally called to talk to the individual </li></ul><ul><li>Activity Report to be provided after 3 working days – Call duration, Area wise analysis </li></ul><ul><li>Case Study: STAR Plus </li></ul><ul><li>Voice Call made by Ms.Kiran Bedi to females in few cities promoting her program – Aap Ki Kachheri </li></ul>
  6. 6. Clientele <ul><li>TATA Sky Ltd. – Regular SMS campaigns for promoting various offers to Mobile Users across major cities in India </li></ul><ul><li>STAR India Pvt.Ltd. – Promoting Soaps & Special programs across the Channel Network by way of SMS & Voice Call campaigns </li></ul><ul><li>TATA Communications Internet Services Ltd. – Promoting their WiMax powered Broadband services across major cities by SMS </li></ul><ul><li>FIAT India Automobiles Pvt.Ltd. – Promoting the New Palio Stile across cities by SMS </li></ul>
  7. 7. Clientele <ul><li>AIRTEL Broadband – Regular SMS Campaigns promoting their Broadband services with attractive offers </li></ul><ul><li>ZEE Entertainment Enterprises Ltd. – Promoting Soaps, Award Shows & Movie Premieres across Channel Network by way of SMS </li></ul><ul><li>Multi Screen Media Pvt.Ltd. (Sony) – Promoting Cricket Matches & Award Shows by way of SMS </li></ul><ul><li>KODAK India Pvt.Ltd. – Promoting various offers & discounts for their Cameras & Photo books </li></ul>
  8. 8. Contact <ul><li>Jimmy Sanghvi </li></ul><ul><li>Dy. Manager – Sales </li></ul><ul><li>+91 9920420340, gimmysanghvi@yahoo.com </li></ul><ul><li>1, Vishwas CHS, Azad Road, Vile Parle – East, </li></ul><ul><li>Mumbai – 400057. </li></ul>
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