Affinity Media Profile


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Affinity Media Profile

  1. 1. Introducing… A ffinity Media
  2. 2. INTRO <ul><li>Affinity Media Services Pvt.Ltd. was started in December 2002 with a vision & goal to be specialized boutique media sales company. </li></ul><ul><li>The brainchild behind this organization has been Romi & Mitu Bidichandani. </li></ul><ul><li>In 2005, Supratik Roy came on board as a Director and under their guidance he has become a key factor in this organization. </li></ul>
  3. 3. AFFINITY MEDIA <ul><li>TELEVISION </li></ul><ul><li>RADIO </li></ul><ul><li>MAGAZINES </li></ul><ul><li>OUT OF HOME </li></ul><ul><li>FILM MARKETING </li></ul><ul><li>DIGITAL </li></ul><ul><li>SMS & SHORT CODE </li></ul><ul><li>PR & PROMOTION </li></ul><ul><li>CELEBRITY ENDORSEMENTS </li></ul><ul><li>OUTDOOR </li></ul>
  4. 4. COMPANY PROFILE <ul><li>Affinity Media Services in its 5 years of operation has been successful in establishing its name in the in the industry </li></ul><ul><li>It handles various media thus catering not only to various advertisers but also in pulse with the industry and innovations </li></ul><ul><li>With a current turnover of Rs.25 crores, we expect to reach Rs.50 crores by 2010. </li></ul>
  5. 5. Directors Profile <ul><li>Romi Bidichandani has been a specialist media sales person with rich experience of almost twenty years. </li></ul><ul><li>He has headed various organizations like Zee, Hinduja, ETC & B4U before he came on board with Affinity Media Services Pvt. Ltd. </li></ul><ul><li>His specialty has been in launching various channels that were pioneers in their genre. </li></ul><ul><li>Mitu Bidichandani also came on board with impeccable experience of advertising, media research & media selling experience, she spent her first initial years with agencies like Ogilvy & Mather, Triton & Pubicis Zen. </li></ul><ul><li>Supratik Roy came on board in 2005 and started the film and entertainment division . He looks after the complete business development in new medias and entertainment business. In three years they have successfully executed ten films and soon venturing into production. </li></ul>
  6. 6. Clients - Television <ul><li>Television Channels – all India </li></ul><ul><ul><li>Mh1 Music </li></ul></ul><ul><ul><li>Mh1 News </li></ul></ul><ul><ul><li>Mh1 Shraddha </li></ul></ul><ul><ul><li>DD Kolkata </li></ul></ul><ul><ul><li>DD Patna </li></ul></ul><ul><ul><li>Akash Bangla </li></ul></ul>
  7. 7. Clients - Radio <ul><li>Radio Stations </li></ul><ul><li>Radio Indigo 91.9 FM – Bangalore (RAM – 6 lakhs) </li></ul><ul><li>Misty FM 94.3 FM - Gangtok & Siliguri </li></ul><ul><li>Olala FM 91.9FM - Gawhati, Agartala, Shillong. </li></ul>
  8. 8. Clients – Magazines <ul><li>DEBONAIR </li></ul><ul><li>GLOBETREKKER </li></ul><ul><li>CONFETTI </li></ul><ul><li>CLUBITE </li></ul><ul><li>PARENTS TODAY </li></ul>
  9. 9. Television <ul><li>MH ONE is a highly successful music and entertainment channel. It reaches the states of Delhi, Punjab, Himachal Pradesh, Haryana, Jammu & Kashmir, UP, Uttranchal and Rajasthan; The channel also has high viewership across the borders in Pakistan, Bangladesh, Nepal, UAE, Middle East and other neighboring countries. </li></ul><ul><li>Shraddha is a religious channel which caters to the Northern belt. </li></ul><ul><li>MH1 NEWS is growing to be the number one news channel in the north market. Being launched a year back its ratings are on the constant rise </li></ul>
  10. 10. Television.. <ul><li>Akash Bangla TV : </li></ul><ul><li>All private shows produced for Akash Bangla Channel in West Bengal. Khonj Khabar is an Investigative Programme which is aired daily. A sports update and a Travel show aired daily. </li></ul><ul><li>DD- Kolkatta : </li></ul><ul><li>Raa Media Pvt. Ltd. is a Pvt. Producer for DD. </li></ul><ul><li>Probhati: Morning Show aired daily. </li></ul><ul><li>Desh Videsh: Travel show aired on Sunday. </li></ul>
  11. 11. Radio - Bangalore International Imaging- Radio Indigo is the first and only station to have its imaging done internationally by one of the best production houses in the world. All collateral imaging and voiceovers are by the famous TV and radio personality Sean Caldwell . He is the voice behind most of the successful Radio stations in the world. Bangalore’s number one radio station
  12. 12. Radio - East <ul><li>Oh La La – Gawhati , Shillong,Agartala </li></ul><ul><li>Misty Fm – Gangtok & Siliguri </li></ul><ul><li>The top radio stations prevailing in the north eastern belt. </li></ul><ul><li>In few months of launch these stations are already scaling to be the top stations in these markets. </li></ul><ul><li>All the top brands and FMCG products are advertising on these mediums. </li></ul>
  13. 13. Out of Home <ul><li>EMNET Networks </li></ul><ul><li>Unique concept in India - Setting up two 17’’ LCD screens with 8 speaker surround sound system in all the BEST buses in Mumbai </li></ul><ul><li>Best buses being the only public transport in Mumbai has wide spread network covering the entire length and breath of the city </li></ul><ul><li>Approx. 3,500 buses in Mumbai with a daily turnover of a 4.5 million people. </li></ul><ul><li>This medium is apt to target the mass audience in Mumbai and is part of major media plans of brands and films </li></ul>
  14. 14. Film Marketing <ul><li>Affinity Media realizing the clutter in the sky has also diversified into unconventional media. </li></ul><ul><li>Sponsorship of Bollywood & Hollywood movies, which has garnered huge response from various Advertisers. </li></ul><ul><li>In film Advertising, Film promotion and marketing with brands. We have executed movies from the top production houses and now being an integral part of this industry right from the scripting stages to the release of the film. </li></ul><ul><li>Films done: Spiderman 3, Hat-trick, Golmaal, Don, Krrish, Speed, Love Story 2050, Dostana, Chup chup Ke, Rock On, etc. </li></ul>
  15. 15. SMS Marketing <ul><li>Affinity has tied-up with Cosmic Information and Technology Ltd. for the SMS, Short Code service and Voice/Auto Dialer. </li></ul><ul><li>Access to close to 220 million mobile users in India </li></ul><ul><li>Our unique software enables to us target the right customer anywhere in India </li></ul><ul><li>The segregation can be State Specific, City specific, Area specific, Post/Pre paid specific. </li></ul><ul><li>Existing Clients: HUL, Raymond's, Zodiac, Skoda Auto, Emami Group, TATA Group - TATA Motors, Titan, Tanishq, Tata Sky, SBI, Adidas, Levi’s etc. </li></ul>
  16. 16. PR & PROMOTION <ul><li>Affinity has an alliance with i-purple and now offers PR in its portfolio </li></ul><ul><li>We handle corporate, talent, event PR and publicity </li></ul><ul><li>Currently i-purple’s client list includes international brands , corporate houses and top celebrities and films </li></ul><ul><li>Some clients are: Peta, Elange & Sonja, Ice Model Management, Maxwell Industries, Jet Gems, Harman Baweja </li></ul><ul><li>Films: Love Story 2050, The Lives of Others, Speed etc. </li></ul><ul><li>We can do PR at an international level as our counterparts our based in UK </li></ul>
  17. 17. Celebrity Endorsements <ul><li>As we deal with the top brands and agencies in India for advertising on our various mediums Celebrity Endorsements is something that we started doing by default. </li></ul><ul><li>In these years we have done endorsements with the likes of Amitabh Bachchan, Shahrukh Khan, Kareena Kapoor, Hrithik Roshan, Priyanka Chopra, Bipasha Basu, MS Dhoni, Madhuri Dixit etc </li></ul><ul><li>Now we officially represent two south actors: Prasanna & Sneha </li></ul><ul><li>We also have direct access to most of the film and television actors to do endorsements, appearances and shows. </li></ul>
  18. 18. Offices & Teams <ul><li>Mumbai </li></ul><ul><li>Delhi </li></ul><ul><li>Bangalore </li></ul><ul><li>Team Mumbai has 20 members </li></ul><ul><li>Team Delhi has 5 members </li></ul><ul><li>Team Bangalore has 5 members </li></ul>
  19. 19. Contacts <ul><li>Mumbai </li></ul><ul><li>Ground Floor,Vishwas Society, Azad Road, Vile Parle (E), </li></ul><ul><li>Mumbai – 400057. </li></ul><ul><li>Tel : 022-65756288 Fax : 022 - 26178737 </li></ul><ul><li>Delhi </li></ul><ul><li>B50B, Kalakaji, New Delhi – 110019. </li></ul><ul><li>Tel : 011- 41629989 Fax : 011- 41315157 </li></ul><ul><li>Bangalore </li></ul><ul><li>228, First Main, 2nd Block, HPR Layout </li></ul><ul><li>Bangalore – 560 084. </li></ul><ul><li>Tel : 9886023497 </li></ul><ul><li> [email_address] </li></ul>