Social Media Breakfast Briefing at the DBA Nov 09

1,653 views
1,559 views

Published on

Introduction to Social Media given to design and creative companies with the DBA on 10th November 2009

Published in: Business, Technology
1 Comment
7 Likes
Statistics
Notes
  • Don't be put off by the 125 pages, there's one point to a page so you can flick through it very quickly - Gemma
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,653
On SlideShare
0
From Embeds
0
Number of Embeds
183
Actions
Shares
0
Downloads
119
Comments
1
Likes
7
Embeds 0
No embeds

No notes for slide

Social Media Breakfast Briefing at the DBA Nov 09

  1. 1. An introduction to Social Media
  2. 2. We’ve seen a big behaviour change
  3. 3. People have more control over what they read, watch, digest ...
  4. 4. ... and connect where and when they want
  5. 5. Business and personal lives are interlinked
  6. 6. People are less trusting of marketing and pr ...
  7. 7. ... and rely more on the recommendations of others
  8. 8. People have more power and social media has helped them get it
  9. 9. What is Social Media ?
  10. 10. A rose by any other name ...
  11. 11. Social media Web 2.0 Social business Social media marketing Enterprise 2.0
  12. 12. They’re all the same thing ...
  13. 13. ... it’s about people having conversations, connecting and engaging online
  14. 14. A fundamental shift from traditional marketing methods ...
  15. 15. ... of ‘speaking at’ your audience ...
  16. 16. ... to speaking with them
  17. 17. It allows you to engage with people ...
  18. 18. ... and allows them to engage with you ...
  19. 19. ... which encourages participation ...
  20. 20. ... and creates community
  21. 21. There is also a karmic quality to it
  22. 22. Showing how well you treat customers and clients encourages loyalty
  23. 23. Which turns your community into brand advocates and creates WOM
  24. 24. A recommendation from a friend would make 71% more comfortable with a product or service - more so than their own past experience (63%) and advertising (15%) MediaLab
  25. 25. ? How can it help your business
  26. 26. Raise awareness and establish credibility ...
  27. 27. ... by showing that you know what you’re talking about ...
  28. 28. ... you can establish yourself as a thought leader ...
  29. 29. ... which gets people talking about you positively
  30. 30. It can also connect you to key influencers who can help to build your brand
  31. 31. Monitor and manage reputation ...
  32. 32. ... by finding out what people are saying about your brand online ...
  33. 33. ... you can engage with those making positive comments ...
  34. 34. ... and respond positively to negative comments
  35. 35. You can also monitor what’s being said about your competitors ...
  36. 36. ... and clients/ potential clients
  37. 37. Monitoring tools also allow you to track trends ...
  38. 38. ... and observe what’s being talked about in real time
  39. 39. New business generation
  40. 40. By establishing your credibility in your specialist area ...
  41. 41. ... you can become the ‘go to’ person when people are looking for your service
  42. 42. But ...
  43. 43. NEVER SELL
  44. 44. It’s not a place for selling. It’s a place for connecting and engaging
  45. 45. Social media users are a savvy lot ...
  46. 46. ... and will see through any crafty selling tactics ...
  47. 47. ... which will only damage your brand
  48. 48. Grow Communities
  49. 49. Communities can be very powerful ...
  50. 50. ... as well as being advocates ...
  51. 51. ... they are a fantastic source of information ...
  52. 52. ... listen to them, learn from what they’re saying ...
  53. 53. ... and make the most of crowd sourcing
  54. 54. Strengthen your PR activity
  55. 55. Any PR strategy should integrate both online and offline ...
  56. 56. ... and social media helps by boosting the spread of news ...
  57. 57. ... and increasing your reach dramatically ...
  58. 58. Greatly improve your search engine optimisation
  59. 59. The more relevant links to your site, the higher Google will rank you...
  60. 60. ... using social media creates a greater number of links to your site ...
  61. 61. ... this is boosted further if you include keywords in your sm strategy ...
  62. 62. The Tools
  63. 63. Social Widgets Networking Chat Blogging Rooms Social Media Micro Forums Platforms Blogging Podcasts RSS Photo Video Sharing Sharing
  64. 64. Social Widgets Networking Chat Blogging Rooms Social Media Micro Forums Platforms Blogging Podcasts RSS Photo Video Sharing Sharing
  65. 65. Social Widgets Networking Chat Blogging Rooms Social Media Micro Forums Platforms Blogging Podcasts RSS Photo Video Sharing Sharing
  66. 66. over 50 million members in over 200 countries and territories around the world
  67. 67. A new member joins LinkedIn approximately every second
  68. 68. Executives from all Fortune 500 companies are LinkedIn members
  69. 69. Many employers use Linked In as their primary recruitment tool
  70. 70. More than 300 million active users
  71. 71. 50% of active users log onto Facebook every day
  72. 72. The fastest growing demographic is 35 years and older
  73. 73. If Facebook were a country it would be the 8th most populated place in the world, just ahead of Japan
  74. 74. Social Widgets Networking Chat Blogging Rooms Social Media Micro Forums Platforms Blogging Podcasts RSS Photo Video Sharing Sharing
  75. 75. Great example of communication being about a dialogue, not a monologue
  76. 76. Powerful way of establishing yourself as an influencer and thought leader in your industry
  77. 77. Allows you to share news, opinion and advice with your community and allows them to engage with you
  78. 78. RSS and email allows subscribers to the blog to receive updates as they happen
  79. 79. Social Widgets Networking Chat Blogging Rooms Social Media Micro Forums Platforms Blogging Podcasts RSS Photo Video Sharing Sharing
  80. 80. The growth rate of Twitter users from January to February 2009: 1382%
  81. 81. The average number of tweets per day: 3,000,000
  82. 82. A powerful networking tool that allows you to engage with influencers and people in your network in real time
  83. 83. Who’s using Twitter ?
  84. 84. How do you get started ?
  85. 85. Don’t Dive In!!!
  86. 86. Make sure you’re ready for it
  87. 87. Accept you can’t control the conversation
  88. 88. Understand that it’s far more than a simple marketing or pr tool. It’s a new way of communicating
  89. 89. Commit to the long term
  90. 90. Be prepared for the good and bad
  91. 91. Be prepared to listen
  92. 92. Allow it to grow organically and be open to wherever it takes you
  93. 93. Ensure you have the internal resource to support it
  94. 94. Getting started
  95. 95. Develop your strategy. What are your objectives? What do you want to achieve? How you will measure it.
  96. 96. Find where your audience is and be there
  97. 97. Who should be responsible internally? Ensure they understand what’s expected
  98. 98. It can be addictive, so decide how much time is acceptable and stick to it
  99. 99. Listen and engage with your community. It’s a dialogue, not a monologue
  100. 100. Encourage sharing ... this is what helps build your community and increase awareness
  101. 101. Be real and authentic ... people connect with people so let your brand personality shine through
  102. 102. Social media isn’t a quick fix. It’s a marathon not a sprint
  103. 103. To sum it all up then
  104. 104. Social media has brought about a fundamental shift in how we communicate and it’s here to stay
  105. 105. Many influencers and people you want to connect with are using it ...
  106. 106. ... and if you’re not engaging with them, others will
  107. 107. You might want to get onboard
  108. 108. Gemma Went Red Cube Marketing 020 7993 4998 gemma@redcubemarketing.com redcubemarketing.com twitter.com/gemmawent linkedin.com/in/gemmawent facebook.com/gemmawent
  109. 109. Credits Imagery from www.sxc.hu Facts, stats and info (with thanks) from: Marta Kaga, Time Magazine, Universal McCann Nielsen Global Faces & Networked Places, 2009 Mark Zuckerberg, January 7, 2009 Neville Hobson, October 2009 The Marketeer November 2009 Media Lab November 2009

×