What are the common questions you’re
asked by clients?
What are industry bloggers and journalists
interested in right now?
This gives you an idea of what your
audience will genuinely be interested in
If you already have a SEO strategy, list your
target keywords and ensure these are
included in your blog posts ... naturally
though, nobody wants to read an
obviously optimised blog post
Hold a mind mapping brainstorm with your team
Suggest the key topic areas you should write
Then come up with a range of blog post ideas for
Ask people to volunteer to write posts
Once you have your objectives, think about how you
will measure them
What does success look like for each? Put a target
Once objectives and metrics agreed, create a
system to measure
A simple spreadsheet works well
Metrics should be recorded and reported monthly,
alongside other marketing and pr measurement
reports (because you’re doing this already right?)
Integrating the blog with other activities to
increase reach and drive traffic
Link with all online activities
Promote and support other activities such as
press pr, speaking events, emailers, newsletters
Red Cube Marketing
+44 (0)20 7993 4998
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