10 Minute Talk at Media 140 Bristol

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Quick overview of social media strategy for the Bristol Media 140 Crowd

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10 Minute Talk at Media 140 Bristol

  1. 1. media140 Bristol Gemma Went Red Cube Marketing redcubemarketing.com @gemmawent
  2. 2. Red Cube … Who the hell are we? Who do we work with?
  3. 3. What I’m talking about … Overview of SM strategy for SMEs For those who’ve dipped a toe in SM pool
  4. 4. First things first … Is there resource for it?
  5. 5. Many dive in with no thought for strategy
  6. 6. The framework … It’s not rocket science
  7. 7. Strategy Development
  8. 8. What are the business or campaign objectives?
  9. 9. Who is your audience? Where are they?
  10. 10. Platform identification Do your research
  11. 11. Metrics and measurement The ‘how you know its working’ bit
  12. 12. Message considerations
  13. 13. Guidelines and training
  14. 14. But allow a little flexibility It’s a conversation remember
  15. 15. What I’ve learnt … Be clear what you want to achieve and who you need to connect with. Be patient. It’s a marathon not a sprint. Keep to your strategy, but allow flexibility. Once you open the door, be consistent. Have fun.
  16. 16. Thanks … Gemma Went Red Cube Marketing redcubemarketing.com @gemmawent

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