Masthead. Lead article – written in “reversed-out” style with white lettering and black background. Pull quote – a direct quote from the artist on the lead article. The quote with anchor the image. The left third – essential to include the important information on the left third of the magazine. This is the area we see when the magazine is on the newsagents’ shelf. Cover lines – words on the front cover that say what is inside of the magazine. Main image – the image chosen will have been for a reason; it will also link to the lead article and pull quote and it will also link to the artists’ persona and what they have been doing lately. Sky line – runs across the top of the page and calls out to the readers about some special attractions.