Artists name: Enter Shikari. Artists genre: Post-Hardcore, Electroni ore, Metalcore (early). Name of label: Ambush Reality, Tiny Evil, PIAS Recordings (Europe), Hopeless Records (America). Type of label: Independent record label. Being signed to a label like this will impact the success of the artist because where they are signed to an independent record label they have more freedom to do what they believe their audience will be attracted to and what they will enjoy. 5 Creative adjectives to describe Enter Shikari: Entertaining Inelegant Imaginative (for example the Juggernauts video http://www.youtube.com/watch?v=9055NLRl-6Y) Theatrical Extravagant
Age: 14 - 19
Gender: Both genders
Location: Britain and America
Interests: Playing Xbox and other gaming platforms, left wing politics, listening to post-hard core music/music similar to Enter Shikari, going to gigs, socialising.
Audience type: Niche
Artist’s appeal Entertainment: Concert to here the band play live, interviews with the band Information: their fans can learn about Enter Shikari’s style, past and what they get up to day to day (this information can be found in all different places. Such as: magazines, gig programmes and online) Social relationships: Fans can become friends with each other, friends are interested in the same types of music, you can meet new people at their gigs and you can relate and chat to other fans on social networking sights Personal identity: the band are relatable to their audience through the way they dress, their tattoos and their lyric that are relatable to their young audience. Such as: ‘for our generation’
Merchandising: The store for Enter Shkiari’s merchandise is - http://www.entershikari.com/store/ The sort of items that can be found on their shopping store which can be located in different countries are:
Clothing, like jumpers and tops.
Other items like wrist bands and hats.
CD’s and DVD’s
On their store website they also have links to videos and other information about the band.
Synergy: Enter Shikari worked with Microsoft game studios to produce an instrumental song called The band created an instrumental song entitled "Enter Shikari vs. Blue Dragon" for the Xbox 360 game Blue Dragon. Their songs feature on different gaming platform games and
TV programmes. Such as:
‘Sorry You're Not a Winner’ can be heard on EA Sports’ NHL 08 ‘No Sleep Tonight’, ‘Wall’ and ‘Juggernauts’ can be heard on an episode of BBC One’s Waterloo Road
Although Enter Shikari is owned by the independent record label Ambush Reality, as the band has worked together with Microsoft, a major company, it reflects that there is properly a large amount of money available to promote the band. The band may have choose to feature in Waterloo Road and Xbox games, as they are targeted towards a teenage, similar to the band’s target audience.
This type of marketing may appeal to Enter Shikari ’s target audience as, for example, Waterloo Road is about a secondary school, teenagers and growing up. This may be relatable to the band’s audience as many of them will be of similar ages to the characters in the show, who listen to the band.
Broadcasting: One radio performance and cover was done by Enter Shikari on Radio 1’s live lounge –
Cover of Day and Night - http://www.youtube.com/watch?v=y5oLTj_RPto
Original juggernauts - http://www.youtube.com/watch?v=GujRSZ0SXmE
Appearing at the Kerrang awards - http://www.youtube.com/watch?v=Pa2gL9O5iZs Interviews for magazines and tv shows –
Enter Shikari have had interviews in many small/niche audience magazines. Such as: Racket magazine and OurZone magazine.
The fact that the band choose to have interviews with small magazines means that they are trying to target a niche audience and properly trying to make a statement to their audience, that they are not mainstream and that they are real people.
Websites, e.g. Nme.com, have published reviews about the band, their album and their tours.
RICHARD DYER’S STAR THEORY:
Stars as constructions: The band tries to show it’s fans that it is not manufactured with lyrics such as ‘We are clinging to manufactured crippled constraints’ which could be said, ironically, as a manufactured style the band’s record label has created for them. These out of the box lyrics helps the band to be remembered.
Stars as embodiments of ideologies/cultures:
The band embody the idea that a group of friends can come together, make some good music and make it big. The band helped build the culture of teenage bands, in the modern age, helping to inspire young friends, similar to themselves. This can be seen in bands, such as Survive Atlanticaand Our People vs. Yours. Who have a similar image to Enter Shikari.
Stars as personalities: The Band try to give of the impression, especially early in their career, that they are normal boys from Hertfordshire. This idea can be seen in pictures of the band, where working class brands, such as Adidas, can be seen on their clothing.
Stars as products: Back in 2007, when the bands debut album was released, there was a gap in the market for a new post-hard core, British band, which made them popular and created a lot of money for the band’s record label.