Winning new business with your website

  • 114 views
Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
114
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. “Winning new business with your website” Breakfast meeting – Chorley Town Hall 13th August 2013 Welcome to . . .
  • 2. Overview Introductions Current Performance Research Continually Review Tactical Planning Summary Takeaways
  • 3. Who we are? Daena Hayhurst Business Manager - Digital & Outsourcing Services Gemma Baldwin Marketing Manager John Trimble Head of Search
  • 4. Who we are? An eCommerce, Back Office & Digital Marketing Provider. We support entrepreneurial businesses across the UK.
  • 5. What we do? Back Office Software Web Design & Development Digital Marketing Infrastructure & Hosting Order Fulfilment Customer Care Centre
  • 6. How about you?
  • 7. Winning new business with your website Introductions Current Performance Research Continually Review Tactical Planning Summary Takeaways
  • 8. Does your website serve its purpose? Generate up / cross selling Attract new visitors Explain who you are & your proposition Convert visitors into leads / customers Inspire visitors to take action Encourage repeat purchase
  • 9. Track your website visitors BOUNCE RATE CONVERSION TRAFFIC SOURCES CONTENT SOCIAL REPORTS % NEW VISITORS LANDING & EXIT PAGES
  • 10. Investigate your users’ journey users’ journey Usability and Split Testing
  • 11. Crazy Egg Insight 1) Heatmap 2) Scrollmap
  • 12. Crazy Egg Insight 3) Confetti 4) Overlay
  • 13. Winning new business with your website Introductions Current Performance Research Continually Review Tactical Planning Summary Takeaways
  • 14. Know your market online WEBSITE NEWS DOWNLOADS VIDEOS TRAFFIC CTA’S BLOG DESIGN PRODUCTS/ SERVICES COMPETITORS SOCIAL MEDIA PROPOSITION SEO PPC RANKING EMAIL TARGET AUDIENCE
  • 15. Keyword research
  • 16. Performance Benchmarking
  • 17. Search Metrics
  • 18. Winning new business with your website Introductions Current Performance Research Continually Review Tactical Planning Summary Takeaways
  • 19. Build landing pages Improve relevancy. Test them for optimum performance.
  • 20. Keyword targeting checklist  PAGE TITLE  HEADLINE  BODY TEXT  URL  IMAGES & IMAGE ALT ATTRIBUTES  INTERNAL & EXTERNAL LINKS  META DESCRIPTIONS  META KEYWORDS http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
  • 21. Onsite optimisation Improve your page titles & meta descriptions.
  • 22. Twitter Counter Try different types of messages and content to increase your followers.
  • 23. Facebook Insights See how people are discovering and responding to your posts.
  • 24. Hootsuite
  • 25. Winning new business with your website Introductions Current Performance Research Continually Review Tactical Planning Summary Takeaways
  • 26. Tactical Planning SEO SEARCH MARKETING FACEBOOK GOOGLE+ TESTIMONIALS INFOGRAPHICS BLOG PPC TRADITIONAL DISPLAY NETWORK REMARKETINGONSITE OFFSITE SOCIAL MARKETING LINKEDIN CONTENT PLANING IN MAILING LINKEDIN ADS PROMOTED TWEETS TWITTER FACEBOOK ADVERTISING CONTENT MARKETING WEBINARS WHITE PAPERS CASESTUDIES VIDEO MANUAL AUTOMATEDSEGMENTATION FREQUENCY RELEVANCY TIMELY EMAIL MARKETING
  • 27. Content Marketing
  • 28. Email
  • 29. Does your delivery match your online strategy? • Complete control at every touch point of your customer’s experience with the brand and product • Save time, resource and ROI allowing you to concentrate your efforts on NPD and marketing
  • 30. Winning new business with your website Introductions Current Performance Research Continually Review Tactical Planning Summary Takeaways
  • 31. Summary • Analyse your current position • Research changes and the strengths of competitors in your market • Make considered improvements • Create a tactical plan and schedule your activities
  • 32. Winning new business with your website Introductions Current Performance Research Continually Review Tactical Planning Summary Takeaways
  • 33. Question Time
  • 34. All those questions I meant to ask… …but didn’t. @ExactAbacusLtd Please contact Daena Hayhurst for further information: d.hayhurst@exactabacus.com 01772 455 052 Ext.1337