Internet Audience inBelarusLauris Lietavietis27.02.2013.
Who we are? •   a global company and the no. 1 choice in EMEA, provides consultancy and     expertise on consumer behaviou...
Gemius as the currency in online measurement     JIC Standard:     Poland, Slovakia, Czech     Republic, Hungary, Slovenia...
gemiusAudience methodologies   Cookie Panel            Software Panel       Fusion Panel  •   Slovakia             • Polan...
Fusion panel methodologySCRIPTED WEBSITES                    Cookie Panel                    (n=38 000+)                  ...
Internet audience in Belarus
Lauris Lietavietis27.02.2013.
74%                      64%                      57%Source: gemiusAudience, January, 2013 (BY, LV); Gemius/Ipsos, gemiusA...
Key characteristics                                                                              4 786 120 Internet users ...
4 786 120                                1 269 138                              4 606 021   544                           ...
Возраст:                                                          Age:                                                    ...
35.00%30.00%25.00%20.00%15.00%                                        Состав аудитории, 01.2012.10.00%                    ...
35.00%30.00%25.00%20.00%15.00%                                                                                            ...
40.00%35.00%30.00%25.00%20.00%15.00%                                         Состав просмотров страниц, 01.201210.00%     ...
Belarus: Top 20 websites by reach              Google               mail.ru              vk.com           yandex.by       ...
Belarus: Top 20 websites by reach            Google            mail.ru            vk.com         yandex.by              tu...
Belarus: top 20 audited websites by reach              mail.ru          yandex.by               tut.by   odnoklassniki.ru ...
Abw.by   Duplicated    Av.byunique    299 400     unique249567                211 316         874 745
Gismeteo.by   Duplicated   Pogoda.by   unique      114 926      unique   272 934                  269 541              657...
Let’s talk about something…else
Enot                       Win Accord                       Kyocera                       Sagem                           ...
Nokia                          Samsung                          AppleSource: gemius Ranking, http://www.ranking.by/en/rank...
Weighted average share of mobile pageviews            40.0%            35.0%            30.0%            25.0%            ...
What is common with Latvia?
Latvia 2008 - 2009                                                             Million USD             200.0              ...
Belarus 2010 - 2011                                                     Million USD         120.0                         ...
Latvia 2008 - 2011                                                          Million USD           200.0                   ...
Belarus 2010 - 2012                                                      Million USD        120.0                        9...
Final remarks  •   Internet penetration has reached high levels, audience structure is stable      and relatively mature  ...
THANK YOUJoin us @:                  Contact:Facebook.com/GemiusGroup    Lauris LietavietisTwitter.com/Gemius          Reg...
Internet Audience in Belarus
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Internet Audience in Belarus

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  1. 1. Internet Audience inBelarusLauris Lietavietis27.02.2013.
  2. 2. Who we are? • a global company and the no. 1 choice in EMEA, provides consultancy and expertise on consumer behaviour in the digital world • ‘one stop shop’ for everyone who needs to measure the website, plan and deliver effective online campaigns or use the internet as a communication channel
  3. 3. Gemius as the currency in online measurement JIC Standard: Poland, Slovakia, Czech Republic, Hungary, Slovenia, Turk ey, Israel, Moldova Denmark, Ukraine, Belarus, De facto currency: Lithuania, Latvia, Bulgaria, Bosni a, Croatia, Serbia Start-up: Estonia, Russia, Romania, Kazakhstan, Portugal, MENA (UAE, KSI, Egypt, Lebanon, Jordan, Syria, Kuwait, Morocco, Tunisia), 3
  4. 4. gemiusAudience methodologies Cookie Panel Software Panel Fusion Panel • Slovakia • Poland • Czech Republic • Estonia • Hungary • Latvia • Russia • Lithuania • Denmark • Slovenia • Israel • Croatia • Ukraine • Bosnia&Hercegovina • Turkey • Bulgaria • MENA (selected • MENA (selected countries) countries) • Belarus • Serbia • Moldova • Portugal • Kazakhstan
  5. 5. Fusion panel methodologySCRIPTED WEBSITES Cookie Panel (n=38 000+) Fusion PanelALL WEBSITES Software Panel (n=2300) …
  6. 6. Internet audience in Belarus
  7. 7. Lauris Lietavietis27.02.2013.
  8. 8. 74% 64% 57%Source: gemiusAudience, January, 2013 (BY, LV); Gemius/Ipsos, gemiusAudience, December 2012 (HU)
  9. 9. Key characteristics 4 786 120 Internet users 544 Page views per Internet user 15h 13 min time spent by Internet userSource: gemiusAudience, January, 2013; Inhabitants of Belarus, age 15 - 74 (audited sites only)
  10. 10. 4 786 120 1 269 138 4 606 021 544 1 919 2 289 15hrs 13min 29hrs 11min 56hrs 36minSource: gemiusAudience, January, 2013 (BY, LV); Gemius/Ipsos, gemiusAudience, December 2012 (HU)
  11. 11. Возраст: Age: 15-18 лет – 10,05% 69,25% 15-18 years – 10,15% 19-24 лет – 20,48% 19-24 years – 19,41% Используют 25-34 лет – 30,14% 25-34 years – 29,70% ШПД 35-44 лет – 19,50% 35-44 years – 21,12% 45-54 лет – 12,96% 45-54 years – 13,43% 55+ лет – 6,87% 55+ years – 6,19% 50,88% 49,12% 33,65% МИНСКАЯ 36,53% MINSK 39% 15,01% 16,24% 14,55% БРЕСТСКАЯ BRESTSK ВИТЕБСКАЯ Высшее 13,69% 13,90% VITEBSK ГОМЕЛЬСКАЯ 12,45% 10,27% GOMEL ГРОДНЕНСКАЯ образование и 9,57% GRODNO 12,62% МОГИЛЕВСКАЯ последипломное 11,52% MOGILEVSource: gemiusAudience, January, 2013
  12. 12. 35.00%30.00%25.00%20.00%15.00% Состав аудитории, 01.2012.10.00% Состав аудитории, 01.2013. 5.00% 0.00%Source: gemiusAudience, January, 2013
  13. 13. 35.00%30.00%25.00%20.00%15.00% BY HU10.00% LV 5.00% 0.00%Source: gemiusAudience, January, 2013 (BY, LV); Gemius/Ipsos, gemiusAudience, December 2012 (HU)
  14. 14. 40.00%35.00%30.00%25.00%20.00%15.00% Состав просмотров страниц, 01.201210.00% Состав просмотров страниц, 01.2013. 5.00% 0.00%40.00%35.00%30.00%25.00%20.00%15.00% Состав времени, 01.2012.10.00% Состав времени, 01.2013. 5.00% 0.00% Source: gemiusAudience, January, 2013
  15. 15. Belarus: Top 20 websites by reach Google mail.ru vk.com yandex.by tut.by youtube.com odnoklassniki.ru wikipedia.org facebook.com onliner.by fotostrana.ru livejournal.com opera.com marketgid byfly.by beltelecom.by deal.by depositfiles.com letitbit.net kufar.by 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%Source: gemiusAudience, February, 2012
  16. 16. Belarus: Top 20 websites by reach Google mail.ru vk.com yandex.by tut.by youtube.com odnoklassniki.ru ru.wikipedia.org onliner.by facebook.com ucoz.ru fotostrana.ru byfly.by marketgid.com deal.by beltelecom.by my-hit.ru zaycev.net opera.com kinopoisk.ru 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%Source: gemiusAudience, January, 2013
  17. 17. Belarus: top 20 audited websites by reach mail.ru yandex.by tut.by odnoklassniki.ru onliner.by deal.by irr.by abw.by av.by relax.by livejournal.com b2b.by shop.by gismeteo.by pogoda.by kp.by megogo.net by.all.biz naviny.by charter97.org 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%Source: gemiusAudience, January, 2013
  18. 18. Abw.by Duplicated Av.byunique 299 400 unique249567 211 316 874 745
  19. 19. Gismeteo.by Duplicated Pogoda.by unique 114 926 unique 272 934 269 541 657 401
  20. 20. Let’s talk about something…else
  21. 21. Enot Win Accord Kyocera Sagem 164 Casio mobile devices recognised in Belarus Sharp HaipadSource: gemiusTraffic, January, 2013
  22. 22. Nokia Samsung AppleSource: gemius Ranking, http://www.ranking.by/en/rankings/mobile-devices-producers.html
  23. 23. Weighted average share of mobile pageviews 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% BY DK LV LT HUSource: gemiusTraffic, January, 2013
  24. 24. What is common with Latvia?
  25. 25. Latvia 2008 - 2009 Million USD 200.0 181.2 180.0 160.0 140.0 Market 120.0 100.0 98.3 -46% LV-total 80.0 LV-Internet 60.0 Internet 40.0 -29% 15.9 11.2 20.0 0.0 2008 2009Data source: Latvian Advertising Association, http://www.lra.lv/
  26. 26. Belarus 2010 - 2011 Million USD 120.0 98.0 100.0 Market 80.0 67.0 -32% 60.0 BY-total BY-Internet Internet 40.0 -16% 20.0 7.3 6.1 0.0 2010 2011Data source: Zenith Optimedia, http://marketing.by/main/market/analytics/0054998/
  27. 27. Latvia 2008 - 2011 Million USD 200.0 181.2 180.0 160.0 Market in 2011 140.0 +5% 120.0 98.3 100.0 85.6 90.3 LV-total Internet in 2011 80.0 LV-Internet +17 60.0 40.0 Still not back to 2008 15.9 11.2 11.0 12.9 20.0 levels 0.0 2008 2009 2010 2011Data source: Latvian Advertising Association, http://www.lra.lv/
  28. 28. Belarus 2010 - 2012 Million USD 120.0 98.0 100.0 76.2 80.0 67.0 Belarus suffered less 60.0 and is recovering BY-total BY-Internet faster 40.0 20.0 7.3 6.1 7.2 0.0 2010 2011 2012Data source: ZenithOptimedia, http://marketing.by/main/market/analytics/0054998/, http://marketing.by/main/market/analytics/0059307/, http://marketing.by/main/market/analytics/0060208/
  29. 29. Final remarks • Internet penetration has reached high levels, audience structure is stable and relatively mature • Potential for new Internet users is among older age groups • Usage intensity will be growing • Market leaders have stable postitions, tougher competition expected below top 5 • Look forward towards mobile • Crisis effect was lower than in LV – 1 year instead of 2
  30. 30. THANK YOUJoin us @: Contact:Facebook.com/GemiusGroup Lauris LietavietisTwitter.com/Gemius Regional Audience Research DirectorSlideshare.net/Gemius_com lauris.lietavietis@gemius.comYouTube.com/WwwGemiusCom

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