Engaging & Managing @gregelwell

What is Twitter? Why does it matter? What’s the value? Business objectives? Planning steps Part of planning Find your market ID your opportunity Refine your objectives Do before you start Account setup Your profile Finding followers Best practices What not to do

“ Commit. Don’t just Tweet and neglect it, focus and commit yourself to at least a half-hour a day to discovering and Tweeting.” - Joseph Manna, Infusionsoft

“ Commit. Don’t just Tweet and neglect it, focus and commit yourself to at least a half-hour a day to discovering and Tweeting.”

- Joseph Manna, Infusionsoft

Be “Sociable” “ Create more value than you capture” Equip instead of sell Be helpful and offer useful information “ Social media is about communication: the more you share what you know, the more you’ll get interest in your company and the product or service you are providing.” - Michelle Riggen-Ransom, Batchblue Be yourself: transparent, authentic & consistent Remember your objectives & make it about them Listen & acknowledge…respond, talk, ask, RT often! Learn as you go…you don’t have to be perfect…just be human!

Be “Sociable”

“ Create more value than you capture”

Equip instead of sell

Be helpful and offer useful information

“ Social media is about communication: the more you share what you know, the more you’ll get interest in your company and the product or service you are providing.” - Michelle Riggen-Ransom, Batchblue

Be yourself: transparent, authentic & consistent

Remember your objectives & make it about them

Listen & acknowledge…respond, talk, ask, RT often!

Learn as you go…you don’t have to be perfect…just be human!

Pretty much the opposite of previous section Too much self-promotion Following 1,000’s without being followed Bio pitching and URL stuffing Direct selling in tweets Be honest but never crappy or rude

Pretty much the opposite of previous section

Too much self-promotion

Following 1,000’s without being followed

Bio pitching and URL stuffing

Direct selling in tweets

Be honest but never crappy or rude

Some will follow you…that you don’t want to follow back…or you don’t want following you!

Some will follow you…that you don’t want to follow back…or you don’t want following you!

Constant Self-Promotion No Conversation Following 2X Those Following “Her” Non-personal (Avatar) Red Flags: “ Guaranteed” “ Free” “ Make Money Fast” “ Get 1,000’s of Followers Fast” Twitter Spam! Lack of Bio, Web/Blog URL

Constant Self-Promotion

No Conversation

Following 2X Those Following “Her”

Non-personal (Avatar)

Red Flags:

“ Guaranteed”

“ Free”

“ Make Money Fast”

“ Get 1,000’s of Followers Fast”

Twitter Spam!

Lack of Bio, Web/Blog URL

What is Twitter? Why does it matter? What’s the value? Business objectives? Planning steps Part of planning Find your market ID your opportunity Refine your objectives Do before you start Account setup Your profile Finding followers Best practices What not to do Time management Productivity tools Resources

To enhance and manage your engagement

To enhance and manage your engagement

Cross-platform features Multiple user interfaces Post to multiple networks Manage multiple accounts Shrink & track URL’s Classify followers Categorize by user lists Monitor multiple streams

Cross-platform features

Multiple user interfaces

Post to multiple networks

Manage multiple accounts

Shrink & track URL’s

Classify followers

Categorize by user lists

Monitor multiple streams

Auto-post updates to Twitter from blog or RSS enabled content

Auto-post updates to Twitter from blog or RSS enabled content

Find out who’s not following you that you are following and vice versa

Find out who’s not following you that you are following and vice versa

Twitter 101 A Special Guide from Twitter http://business.twitter.com/twitter101/ http://business.twitter.com/twitter101/download Collection of Twitter Tips & Tools on Delicious http://delicious.com/gelwell/twitter http://delicious.com/gelwell/twitter-tips http://delicious.com/gelwell/twittertools Twitter for Business 101 (this PowerPoint) http://www.wsiwikiworks.com/twitter MarketingProfs – Newbie’s Guide to Twitter http://www.marketingprofs.com/9/newbies-field-guide-to-twitter-handley-harte.asp

Twitter 101 A Special Guide from Twitter

http://business.twitter.com/twitter101/

http://business.twitter.com/twitter101/download

Collection of Twitter Tips & Tools on Delicious

http://delicious.com/gelwell/twitter

http://delicious.com/gelwell/twitter-tips

http://delicious.com/gelwell/twittertools

Twitter for Business 101 (this PowerPoint)

http://www.wsiwikiworks.com/twitter

MarketingProfs – Newbie’s Guide to Twitter

http://www.marketingprofs.com/9/newbies-field-guide-to-twitter-handley-harte.asp

Helping local businesses succeed in the current Internet economy.