Twitter for Business 101Engaging & Managing@gregelwell

Engage – How to behaveWhat is Twitter?Why does it matter?What’s the value?Business objectives?Planning stepsPart of planningFind your marketID your opportunityRefine your objectivesDo before you startAccount setupYour profileFinding followersBest practicesWhat not to do

Getting engaged…“Commit. Don’t just Tweet and neglect it, focus and commit yourself to at least a half-hour a day to discovering and Tweeting.”- Joseph Manna, Infusionsoft

Engagement tips & BP’sBe “Sociable” “Create more value than you capture”Equip instead of sellBe helpful and offer useful information“Social media is about communication: the more you share what you know, the more you’ll get interest in your company and the product or service you are providing.” - Michelle Riggen-Ransom, BatchblueBe yourself: transparent, authentic & consistentRemember your objectives & make it about themListen & acknowledge…respond, talk, ask, RT often!Learn as you go…you don’t have to be perfect…just be human!

A few examples…

Mistakes to avoidPretty much the opposite of previous sectionToo much self-promotionFollowing 1,000’s without being followedBio pitching and URL stuffingDirect selling in tweetsBe honest but never crappy or rude

You’re being followed!Some will follow you…that you don’t want to follow back…or you don’t want following you!

How NOT to Market on Twitter (or Social Media)Constant Self-Promotion No Conversation Following 2X Those Following “Her” Non-personal (Avatar) Red Flags: “Guaranteed” “Free” “Make Money Fast” “Get 1,000’s of Followers Fast” Twitter Spam! Lack of Bio, Web/Blog URL

Constant Self-Promotion

No Conversation

Following 2X Those Following “Her”

Non-personal (Avatar)

Red Flags:

“Guaranteed”

“Free”

“Make Money Fast”

“Get 1,000’s of Followers Fast”

Twitter Spam!

Lack of Bio, Web/Blog URL

A few examples…

Manage – Making it countTime managementProductivity toolsResourcesWhat is Twitter?Why does it matter?What’s the value?Business objectives?Planning stepsPart of planningFind your marketID your opportunityRefine your objectivesDo before you startAccount setupYour profileFinding followersBest practicesWhat not to do

Twitter ToolsTo enhance and manage your engagement

Consoleshttp://seesmic.com/ Desktop, iPHone, Web

Consoles… Cross-platform features Multiple user interfaces Post to multiple networks Manage multiple accounts Shrink & track URL’s Classify followers Categorize by user lists Monitor multiple streams

Cross-platform features

Multiple user interfaces

Post to multiple networks

Manage multiple accounts

Shrink & track URL’s

Classify followers

Categorize by user lists

Monitor multiple streams

URL Shortening & Tracking

TwitterFeedAuto-post updates to Twitter from blog or RSS enabled content

Friend or FollowFind out who’s not following you that you are following and vice versa

Measure / Grade Yourself

More resources…Twitter 101 A Special Guide from Twitterhttp://business.twitter.com/twitter101/http://business.twitter.com/twitter101/downloadCollection of Twitter Tips & Tools on Delicioushttp://delicious.com/gelwell/twitterhttp://delicious.com/gelwell/twitter-tipshttp://delicious.com/gelwell/twittertoolsTwitter for Business 101 (this PowerPoint)http://www.wsiwikiworks.com/twitterMarketingProfs – Newbie’s Guide to Twitterhttp://www.marketingprofs.com/9/newbies-field-guide-to-twitter-handley-harte.asp

Let’s connect! @gregelwell

@gregelwellgreg@wsiwikiworks.comHelping local businesses succeed in the current Internet economy.