Setup @gregelwell

What is Twitter? Why does it matter? What’s the value? Business objectives? Planning steps Part of planning Find your market ID your opportunity Refine your objectives Do before you start Account setup Your profile Finding followers

Setup your Twitter account Choosing a Username Email Address Customize the Settings tab Account Picture Design Notices Find followers

Setup your Twitter account

Choosing a Username

Email Address

Customize the Settings tab

Account

Picture

Design

Notices

Find followers

http://twitter.com

Personal or Company? How do/will others identify you…find you? What are your objectives? Company & personal branding are intertwined Some open two accounts Personal: @gregelwell Company: @WSIWikiWorks In most cases: first & last name is preferred 15 character limit – shorter is better Avoid obscure & cryptic terms Secure a Twitter username for all your brands – even if you don’t plan to be active for awhile

Personal or Company?

How do/will others identify you…find you?

What are your objectives?

Company & personal branding are intertwined

Some open two accounts

Personal: @gregelwell

Company: @WSIWikiWorks

In most cases: first & last name is preferred

15 character limit – shorter is better

Avoid obscure & cryptic terms

Secure a Twitter username for all your brands – even if you don’t plan to be active for awhile

Tweet…Invite Friends…Be Strategic

Tweet…Invite Friends…Be Strategic

Use Twitter Search Feature

Use Twitter Search Feature

It may seem a little creepy, but it can be effective!

Enter your key word search term(s) in Twitter search from your profile page. Hint: try and think of search terms your target market might use.

Enter your key word search term(s) in Twitter search from your profile page. Hint: try and think of search terms your target market might use.

ID any followers from initial listening and research? People you follow may follow you back Make sure your Profile page is pimped out Follow people your followers are following Your Tweets should be: interesting, helpful, links to content, keywords that attract, stimulating questions People are monitoring keywords of interest and will check you out to follow you Don’t use auto-follow tools, gain followers organically Do Use “intelligent” tools that can identify potential Twitters’ you want to follow – and have follow you back

ID any followers from initial listening and research?

People you follow may follow you back

Make sure your Profile page is pimped out

Follow people your followers are following

Your Tweets should be: interesting, helpful, links to content, keywords that attract, stimulating questions

People are monitoring keywords of interest and will check you out to follow you

Don’t use auto-follow tools, gain followers organically

Do Use “intelligent” tools that can identify potential Twitters’ you want to follow – and have follow you back

Searches Twitter’s Bios for keywords

Searches Twitter’s Bios for keywords

Searches Profiles (Bios) and Tweets!

Searches Profiles (Bios) and Tweets!

The Twitter Yellow Pages – Search by Business Category

The Twitter Yellow Pages – Search by Business Category

10 Ways to find People on Twitter (Mashable) http://mashable.com/2009/07/02/twitter-people/ 10 Twitter Tools to Help Build Your Community http://www.twitterpowersystem.com/blog/twitter-tools-to-help-build-your-community/ How to get More Followers on Twitter http://www.twitip.com/how-to-get-more-followers-on-twitter/ Also try… http://twitterholic.com http://www.twitterhawk.com http://friendorfollow.com http://twitter.grader.com (find ‘elite’ in your area)

10 Ways to find People on Twitter (Mashable)

http://mashable.com/2009/07/02/twitter-people/

10 Twitter Tools to Help Build Your Community

http://www.twitterpowersystem.com/blog/twitter-tools-to-help-build-your-community/

How to get More Followers on Twitter

http://www.twitip.com/how-to-get-more-followers-on-twitter/

Also try…

http://twitterholic.com

http://www.twitterhawk.com

http://friendorfollow.com

http://twitter.grader.com (find ‘elite’ in your area)

Helping local businesses succeed in the current Internet economy.