Twitter for Business 101Setup@gregelwell

Setup – Getting ready to dateWhat is Twitter?Why does it matter?What’s the value?Business objectives?Planning stepsPart of planningFind your marketID your opportunityRefine your objectivesDo before you startAccount setupYour profileFinding followers

Getting Setup on TwitterSetup your Twitter accountChoosing a UsernameEmail AddressCustomize the Settings tabAccountPictureDesignNoticesFind followers

1. Setup your Twitter accounthttp://twitter.com

Your Twitter UsernamePersonal or Company?How do/will others identify you…find you?What are your objectives?Company & personal branding are intertwined Some open two accountsPersonal: @gregelwellCompany: @WSIWikiWorksIn most cases: first & last name is preferred15 character limit – shorter is betterAvoid obscure & cryptic termsSecure a Twitter username for all your brands – even if you don’t plan to be active for awhile

20 Minute setup…

Click on the Settings tab

What others see now…

Create your “look” with a Pic

Customize the Page Background

Attractive. Branded. Informative.

Enhance it w/ a Background Image

Profile Page: After

Some are quite elaborate

Default Notices

Finding FollowersTweet…Invite Friends…Be Strategic

Set the tone…purpose

Start following your market

Keyword Monitoring as a Following StrategyUse Twitter Search Feature

Hilario (CreditRepair3) Followed me

So, I checked out their profile…It may seem a little creepy, but it can be effective!

How to do a key word search in Twitter to build a followingEnter your key word search term(s) in Twitter search from your profile page. Hint: try and think of search terms your target market might use.

View the results

If promising…save the search or grab the RSS feed to further monitor the keywords

Saved searches show up in your right-hand column of Twitter (Home)

Tips for finding followersID any followers from initial listening and research?People you follow may follow you backMake sure your Profile page is pimped outFollow people your followers are followingYour Tweets should be: interesting, helpful, links to content, keywords that attract, stimulating questionsPeople are monitoring keywords of interest and will check you out to follow youDon’t use auto-follow tools, gain followers organicallyDo Use “intelligent” tools that can identify potential Twitters’ you want to follow – and have follow you back

Http://tweepsearch.comSearches Twitter’s Bios for keywords

http://twitseekerSearches Profiles (Bios) and Tweets!

http://www.twellow.comThe Twitter Yellow Pages – Search by Business Category

More Tools to Build Followers10 Ways to find People on Twitter (Mashable)http://mashable.com/2009/07/02/twitter-people/10 Twitter Tools to Help Build Your Communityhttp://www.twitterpowersystem.com/blog/twitter-tools-to-help-build-your-community/How to get More Followers on Twitterhttp://www.twitip.com/how-to-get-more-followers-on-twitter/Also try…http://twitterholic.comhttp://www.twitterhawk.comhttp://friendorfollow.comhttp://twitter.grader.com (find ‘elite’ in your area)

Let’s connect! @gregelwell

@gregelwellgreg@wsiwikiworks.comHelping local businesses succeed in the current Internet economy.