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Propaganda And Its 3 Techniques Used In Advertising
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Propaganda And Its 3 Techniques Used In Advertising

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  • 1. 3 Techniques
  • 2. At the end of this lesson, you are expected to: Identify “Propaganda”; differentiate the three propaganda techniques (Transfer, Bandwagon, and Glittering Generalities) from each other; recognize the propaganda techniques used in different advertisements; and apply your knowledge about the characteristics of the 3 techniques by creating your own advertisement.
  • 3.  According to the Merriam-Webster Online Dictionary, PROPAGANDA(noun) means:  the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person.  ideas, facts, or allegations spread deliberately to further ones cause or to damage an opposing cause.  a public action having such an effectSee: www.merriam-webster.com/dictionary/propaganda
  • 4. Look at the following pictures. Do you think they areexamples of propaganda?
  • 5. No. This is not an exampleof a propaganda.It is only a picture of aproduct named Coca-Cola.There is no evidencepresented in the pictureshowing that it promotes(or injures) the product.Therefore, we can say thatit is not an example of apropaganda.
  • 6. THIS is an example of apropaganda.There are evidencespresented in thepicture which promoteand help spread ideasor informationregarding the product.
  • 7. This is NOT an example of a propaganda
  • 8. THIS is anexample of apropaganda.Can you pointout evidences ofwhy it is anexample of apropaganda?