• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Visual Storytelling: How Instagram becomes a new social media superstar
 

Visual Storytelling: How Instagram becomes a new social media superstar

on

  • 2,172 views

 

Statistics

Views

Total Views
2,172
Views on SlideShare
2,137
Embed Views
35

Actions

Likes
2
Downloads
25
Comments
3

3 Embeds 35

http://storify.com 22
http://www.scoop.it 9
https://twitter.com 4

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

13 of 3 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Apps: symbolizer and jusgramm
  • images are global, cutting across language and cultural boundaries. images are distributable. The bandwidth required is minimal, yet the opportunities for quick, creative expression are plentiful. Images are digestible. You can glance at a picture for as short or as long as you want. Photos are a non-linear, shared consumption experience. The same can't be said for video or even text.(Source: Steve Rubel, AdAge, July 24, 2012)
  • Instagram played to the real strengths of the medium and at the same time pushed usage along to create new mobile experiencesIt made the most of mobile as a multiple platform, integrating both camera and communication use. They also understood the importance of instantaneousness and spontaneity for mobile use.Instagram also understood the appeal of the visual and the creative to trend-setting Apple usersThe app connects people in an instant and curates their worlds in a beautiful, simple and easy-to-use way.Due to its visual nature it broke language barriers connecting users that don't share
  • 32 million photos with #photooftheday; 357K with# ink361; 17 million with #jj

Visual Storytelling: How Instagram becomes a new social media superstar Visual Storytelling: How Instagram becomes a new social media superstar Presentation Transcript

  • 10/10/12
  • Photo apps:Jusgramm, Symbolizer, Fotorus
  • Edelman’s VP of global strategy andinsights. From Ad Age, July 24, 2012
  • First Instagram photo taken by Kevin Systrom
  • Source: Simply Measured
  • Top 10 Instagram Brands Source: Simply Measured
  • There are more than 10K photo apps in App Store Camera+ has 36 filters
  • What do you hashtag? • Locations, cities • Events, holidays, campaigns • Photo communities such as #sspics #insta_shutter, #jjforum #macro_aroundworld • Camera used • Photo apps used • Filter used •Anything that interests you!Adding hashtags is a good way to share photos, find new followers
  • Instagram’s geo-location “Check-in.” Foursquare in pictures!
  • CASE STUDY: Olympics 2012http://mashable.com/2012/08/11/instagram-olympics-infographic/
  • How Brands use IG: Posting news/event/product photos
  • How Brands use IG: Crowdsource/engage
  • Photo Contests drive engagement
  • Brands use creativity and humor to boost brand image
  • How brands use IG: Behind the scenes photos
  • Photo challenge creates creative, engaging IG communities
  • Instagram communities
  • In case you wonder…Yes, you can view IG photos on theweb! http://statigr.am/geeber http://ink361.com http://web.stagram.com/http://help.instagram.com/customer/portal/articles/95734-view-your-photos-on-the-web Source: instagramers.com
  • Video by Casey Neistat Instagram: I love you
  • Bonus Slides: My Photo Apps
  • My Photo Apps
  • Apps: Faceyourmanga, Labelbox, SigNote