Visual Storytelling: How Instagram becomes a new social media superstar

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  • Apps: symbolizer and jusgramm
  • images are global, cutting across language and cultural boundaries. images are distributable. The bandwidth required is minimal, yet the opportunities for quick, creative expression are plentiful. Images are digestible. You can glance at a picture for as short or as long as you want. Photos are a non-linear, shared consumption experience. The same can't be said for video or even text.(Source: Steve Rubel, AdAge, July 24, 2012)
  • Instagram played to the real strengths of the medium and at the same time pushed usage along to create new mobile experiencesIt made the most of mobile as a multiple platform, integrating both camera and communication use. They also understood the importance of instantaneousness and spontaneity for mobile use.Instagram also understood the appeal of the visual and the creative to trend-setting Apple usersThe app connects people in an instant and curates their worlds in a beautiful, simple and easy-to-use way.Due to its visual nature it broke language barriers connecting users that don't share
  • 32 million photos with #photooftheday; 357K with# ink361; 17 million with #jj


  • 1. 10/10/12
  • 2. Photo apps:Jusgramm, Symbolizer, Fotorus
  • 3. Edelman’s VP of global strategy andinsights. From Ad Age, July 24, 2012
  • 4. First Instagram photo taken by Kevin Systrom
  • 5. Source: Simply Measured
  • 6. Top 10 Instagram Brands Source: Simply Measured
  • 7. There are more than 10K photo apps in App Store Camera+ has 36 filters
  • 8. What do you hashtag? • Locations, cities • Events, holidays, campaigns • Photo communities such as #sspics #insta_shutter, #jjforum #macro_aroundworld • Camera used • Photo apps used • Filter used •Anything that interests you!Adding hashtags is a good way to share photos, find new followers
  • 9. Instagram’s geo-location “Check-in.” Foursquare in pictures!
  • 10. CASE STUDY: Olympics 2012
  • 11. How Brands use IG: Posting news/event/product photos
  • 12. How Brands use IG: Crowdsource/engage
  • 13. Photo Contests drive engagement
  • 14. Brands use creativity and humor to boost brand image
  • 15. How brands use IG: Behind the scenes photos
  • 16. Photo challenge creates creative, engaging IG communities
  • 17. Instagram communities
  • 18. In case you wonder…Yes, you can view IG photos on theweb! Source:
  • 19. Video by Casey Neistat Instagram: I love you
  • 20. Bonus Slides: My Photo Apps
  • 21. My Photo Apps
  • 22. Apps: Faceyourmanga, Labelbox, SigNote