Presentation
DIGITAL COLLABORATION
-FROM THE ELEMENTARY TO THE INNOVATIVE–
Senior consultant at Creuna
Geir Stene
© Creuna Slide 1

1 What challenges are met by digital
collaboration?
2 What processes are involved in collaboration?
3 Tools available
4 What are ”the others ”doing?
5 What can you do?
© Creuna Slide 2

Challenges that might be solved with digital collaboration
?
Where Who is going to work together with
documents I need ?
are the
How to get to know when do their part of the job? I don’t
me? others can
get hold of the one I need, when I need their input. Our travel
expences are too high and are damaging our environmental profile. We want
a solution that’s user friendly, integrated, flexible and doesn’t demand high
investments in time nor money.
© Creuna Slide 3

But what’s in it for me… (the customer…)
?
effectivity for emplyees by reduced time Increased innovation
” increased
contact and availability between empolyees
Increased
customer contact Improved environmental profile and reduction of C02
Increased
production/innovation cycles. Reduced cost for travel expences.
Reduced
without huge investments”
Great scalability
I say
Slide 4

DEFINITIONS/AREAS
Digital collaboration
Collaboration via electronic media.
Being independent of time and/or place, but being able to cooperate efficiently
© Creuna Slide 5

DEFINITIONS/AREAS
Knowledge management
Workflow
Presence management
Digital Project work
a-syncronic & syncronic digital collaboration
© Creuna Slide 6

…You can be where you want,do what you have to,when it suits you
Your colleagues can deliver better processes and quicker results, because everyone
involved are easier to get access to
© Creuna Slide 7

NOT ONE SOLUTION FITS ALL
© Creuna Slide 8

TOOLS FOR DIGITAL COLLABORATION
Collaborative tools / applications
Ideas and tools that solve digital collaboration
© Creuna Slide 9

In real life
CONNECTED ELEMENTS
- PUT TOGETHER TO ONE SOLUTION-
© Creuna Slide 10

Two examples of how to go about it in real life
The insurance company TrygVesta focused on Statoil Hydro has focused somewhat differently
the need for further growth as their main goal and had their main goal set up to enable their
for investing in collaboration tools. Their competence better and by that get more value
argumentation has been very much about the of their resources. Statoil Hydro define their
environmental aspects. collaborative activities as ”integrated
operations” as a new approach to solve their
The estimate a cost reduction of 20 mill NOK(
challenges where they have staff in a lot of
about 2 mill£) and a reduction of 550 ton Co2
locations on shore – and offshore
into the atmosphere.
© Creuna Slide 11

An innovative approach to digital collaboration is to
attach only elements needed for the tasks at hand
No more – No less !
• This requires internet based technologies that will function
directly in a browser
• No limitations in simultaneous participants
• Including instant messenging (IM), presence
management and wide application sharing options
• Integrated video/web conferencing up to full HD quality
• Integrated IP based audio(VOIP)
• Enable integration in internet, intranets, portals with API’s
• Strong focus on security and heavy encryption available for
usages in sensitive circumstances.
• Strong focus on usability and GUI
• No Heavy investments needed
Collaborative areas
Project Management
• • Webseminar
Executive meeting
• • Emergency support
Education
• • Development support
Training
• • Interpretations
CRM
• • Negotiations
Support
• • Expert access Slide 12
Remote control
• …And more…

In real life
DIFFERENTIATIONS IN COMPLEXITY,
FROM THE ELEMENTARY TO THE
INNOVATIVE
© Creuna Slide 13

Innovative collaboration that make sense
+ =
www.creuna.no www.seesmic.com www.charlesleadbeater.net
It’s now commonly understood that creativity is By opening up toward the surrounding world,
not the product of one brilliant mind, but most the “harvests” of ideas can be multiplied to
creative ideas come from people blending new levels. The possibilities for innovations and
and mixing things”. to support the market with products and
Charles Leadbeater
services in demand is radically increased.
1 Digital collaboration tools fitted to meet internal challenges is an 3 Integrating Digital collaboration solutions and social
improvement from the situation today media (Web 2.0) you achieve an optimal situation
where your company and the market is so woven
2 Digital collaboration toolsthat involve the organization with together that you might not be to sure about who
invented what, The market or you?
partners and customers is an even better idea.
© Creuna Slide 14

Thank you for your attention
Any comments or questions can be directed to
Geir Stene at geir.stene@creuna.no
© Creuna Slide 15