Opportunity in Email marketing in india

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From http://contactart.in: A quick snapshot of where email marketing industry is in UK and USA and India. Opportunity exists for Email Marketing companies in India to add value

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Opportunity in Email marketing in india

  1. 1. Opportunities in Email Marketing in India
  2. 2. ONLINE MARKETING SoMe blog SEO ADS P P C SITE ANALYTICS CRM eMail 1 2 3 4 5
  3. 3. For every $1 spent, Email Marketing returned $43.62 in 2009. This is higher than all other direct marketing channels. (DMA ) 1
  4. 4. US Email Marketing Industry Size $2 Bn by 2014 11% CAGR (Forrester 2009 to 2014 projections) 2
  5. 5. Glimpse of Current UK Market 3 Cumulative Revenue ‘09 from Email Marketing for top 10 firms = £26 Mn ~ $38 Mn
  6. 6. Top Vendors Aprimo Eloqua eTrigue Genius.com HubSpot LeadLife Leads360 Loopfuse Manticore Acxiom Alterian BlueHornet Experian Marketing Services ClickSquared Datran Media e-Dialog Market2Lead Marketbright Marketo Neolane Pardot salesforce.com Silverpop Sitecore Unica Emailvision Epsilon ExactTarget Lyris Responsys Silverpop Yesmail Zeta Interactive B2B 4 B2C 5
  7. 7. <ul><li>Market Evolution </li></ul><ul><li>Companies Registered with DMA UK: 36 </li></ul><ul><li>Unique Services: </li></ul><ul><li>WhichESP.com Service Comparison Site </li></ul><ul><li>Whichtestwon.com A/B testing site </li></ul><ul><li>Litmusapp.com script to test if email was read </li></ul><ul><li>Emailstatscenter.com published email stats </li></ul><ul><li>Emailinstitute.com gallery of emails </li></ul>
  8. 8. Credible Associations
  9. 9. Client Maturity Model Visitor Experience Improvement Basic Customization of Email Reader Segmentation Triggered Emails Sales Enablement Signup improvements, welcome mail etc. Choice of frequency and types of email to the reader Segmentation based on behaviour Based on Customized content and segmentation Leads, goals, conversions, ROI measurement, High Low
  10. 10. Vendor Breadth of Services Self service platform Creative Services Strategy and Best Practices Consulting Integration Services Dedicated Account Managers High Low
  11. 11. Vendor Depth of Functionality Basic Campaign Execution Analytics & Measurement ISP & DMA Relationships Segmentation APIs and Integration with other services High Low
  12. 12. High Low High Vendors Depth of Functionality Vendors Breadth of Offering Client Maturity Model Market Evolution UK & USA India?
  13. 13. Email Marketing in India Low Value, High Volume Fragmented Lack of Best Practice Consulting Low Credibility to Direct Marketing Associations “ Bulk” and “Blast” Perception Low Email Analytics Measurement
  14. 14. Some Vendors http://massmailsoftware.in/ http://technetto.com/ http://www.emailm.in/ http://www.e-campaigner.com/ http://juvlon.com/ http://netcore.co.in http://www.mailmarketer.in http://www.benchmarkemail.in/ http://www.sprinklr.in (Partner of eCircle) http://www.edynamic.net/ (Partner of Eloqua)
  15. 15. Client Readiness High interest in Social Media Emails sent by almost all big brands Quality of emails is poor Quality of list is suspect Email’s ROI yet to be seen
  16. 16. High Low High Vendors Depth of Functionality Vendors Breadth of Offering Client Maturity Model Opportunity India India?
  17. 17. Opportunity Opportunity exists for Service Providers who can add value in the following areas of Email Marketing: Strategic planning Best practice guidelines Better campaign execution Better email analytics measurement
  18. 18. References <ul><li>http://directmag.com/magilla/1020-e-mail-roi-still-slipping/ </li></ul><ul><li>July 30, 2009, Forrester US Interactive Marketing Forecast, 2009 To 2014 </li></ul><ul><li>http://www.nmamarketingservicesguide.co.uk/sector.php?section_id=4 </li></ul><ul><li>September 22, 2009, Forrester B2B Lead Management, Automation Market Overview </li></ul><ul><li>December 23, 2009, The Forrester Wave™: Email, Marketing Service Providers,Q4 2009 </li></ul>
  19. 19. http://ContactART.in Geetanjali Dighe [email_address] http://www.linkedin.com/in/geetanjalid http://www.twitter.com/geetanjalid

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