10 awesome reasons for email marketing

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If all the digital marketing channels are heroes then Email Marketing is a Super Hero. 10 Reasons why!

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10 awesome reasons for email marketing

  1. 1. Digital Marketing channels that are make a difference to your business<br />10 Awesome Reasons for Email Marketing<br />
  2. 2. Match Maker<br />=<br />Channels<br />Your Customer<br />Your Brand<br />
  3. 3. How to Reach<br />Your Customer<br />Your Brand<br />
  4. 4. How to Reach<br />TV<br />Your Customer<br />Your Brand<br />
  5. 5. Print<br />How to Reach<br />TV<br />Your Customer<br />Your Brand<br />
  6. 6. Print<br />Radio<br />How to Reach<br />TV<br />Your Customer<br />Your Brand<br />
  7. 7. Print<br />Radio<br />How to Reach<br />Direct Mail<br />TV<br />Your Customer<br />Your Brand<br />
  8. 8. Print<br />Radio<br />How to Reach<br />INTERNET<br />Direct Mail<br />TV<br />Your Customer<br />Your Brand<br />
  9. 9. Print<br />Social Media<br />Radio<br />How to Reach<br />INTERNET<br />Direct Mail<br />TV<br />Your Customer<br />Your Brand<br />
  10. 10. Print<br />Social Media<br />Radio<br />How to Reach<br />INTERNET<br />Direct Mail<br />TV<br />EVERYTHING ON MOBILE<br />Your Customer<br />Your Brand<br />
  11. 11. Print<br />Social Media<br />Radio<br />How to Reach<br />So what’s the problem?<br />INTERNET<br />Direct Mail<br />TV<br />EVERYTHING ON MOBILE<br />Your Customer<br />Your Brand<br />
  12. 12. In a Complex Market…<br />
  13. 13. What’s Best For Me?<br />Psst…<br />INBOUND MARKETING<br />Engagement!<br />Content is king!<br />PULL not PUSH!<br />NEWS WORTHY<br />
  14. 14. How Do I Manage Costs Vs Efforts <br />Efforts<br />Costs<br />
  15. 15. When In Doubt, KISS….<br />KEEP<br />IT<br />SIMPLE<br />STUPID<br />
  16. 16. 1. Talk Direct<br />2. Save Costs<br />3. Save Efforts<br />
  17. 17. Kiss…Email Marketing.Email?Seriously?<br />
  18. 18. Isn’t Email, <br />Old?<br />Full of SPAM?<br />Dead?<br />Everyone’s on FB! Right?<br />
  19. 19. NO.<br />TV did not kill Radio.<br />Internet has not killed Print.<br />Social Media has not killed Email.<br />
  20. 20. They Are AllEvolving Together<br />Shop!<br />Tweet!<br />SMS Confirmation of delivery!<br />Read blog!<br />GPS Location! Shop!<br />FB Like!<br />Email on Mobile!<br />
  21. 21. So Why Email?<br />
  22. 22. Internet Users ~ 71 Mn<br />Active Users ~ 51 Mn<br />Use Search / SoMe =~89%<br />Use Email = ~40Mn (77%)<br />Average Time Spent on Email = 90 Mins<br />India Data: Comscore Jan 2011<br />
  23. 23. Email & Search generate “greatest influence on consumers' online buying behavior”.Social Media builds awareness.<br />-Forrester March 2011 Study<br />http://www.gsicommerce.com/purchasepath/<br />
  24. 24. Forrester Study of Ecommerce Transactions<br />http://www.gsicommerce.com/purchasepath/<br />
  25. 25. B2B - Email Very Effective<br />Marketing Profs http://bit.ly/lkQOJ5<br />
  26. 26. What Does Email Achieve…<br />
  27. 27. Our Own Experience<br />
  28. 28. Our Own Experience<br />
  29. 29. Digital Marketing Heroes…<br />
  30. 30. …Are All Channels Working Together<br />Reach<br />
  31. 31. …Are All Channels Working Together<br />Target<br />Reach<br />
  32. 32. …Are All Channels Working Together<br />Target<br />Reach<br />Awareness<br />
  33. 33. …Are All Channels Working Together<br />Relationship<br />Target<br />Reach<br />Awareness<br />
  34. 34. But Is Email the Superhero?<br />
  35. 35. 10 Awesome Reasons Why Email Is Unique<br />1. Talk Direct<br />2. Save Efforts<br />3. Save Costs<br />
  36. 36. 1. Most Important Address on the Internet is…<br />1. Talk Direct<br />
  37. 37. 2. Most Easy to Create and Send….<br />2. Save Efforts <br />
  38. 38. 3. Does not cost the Moon...<br />3. Low Costs<br />
  39. 39. 4. Instant Reports<br />Who Clicked…<br />& did what on website…<br />
  40. 40. 5. Segmentation & Targeting<br />
  41. 41. 5. Segmentation & Targeting<br />
  42. 42. 6. Not Timeline Specific<br />
  43. 43. 6. Not Timeline Specific<br />
  44. 44. 7. Builds Brand Equity<br />
  45. 45. 8. Builds Dialog & Engagement<br />
  46. 46. 9. Email Is Trusted<br />Large corporate clients & SMEs<br />
  47. 47. 10. Has direct Impact on Sales<br />Email<br />Your Customer<br />Your Brand<br />
  48. 48. Help! How do I Start Email Marketing?<br />http://www.juvlon.com/start<br />
  49. 49. There is HelpOn website….<br />Improving your Email design <br />Improving your email content<br />Reporting and analysis<br />
  50. 50. Best Practices… Read Online<br />
  51. 51. Contact Us<br />sales@juvlon.com<br />+91.20.4141.7003<br />Pune (Corporate Office)<br />First floor, Swastik House<br />39/D Gultekdi, J.N. Marg<br />Pune 411 037<br />Maharashtra INDIA<br />

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