On the International Women's Day, The Body Shop launched S.H.E – Support Her Education campaign in association with Food for Life Vrindavan (FFLV) which aimed at providing education, healthcare and food to 100 underprivileged girls. For more details visit : http://www.thebodyshop.in.
2. About SHE campaign
On the International Women's Day, The Body
Shop launched S.H.E – Support Her Education
campaign in association with Food for Life
Vrindavan (FFLV) which aimed at providing
education, healthcare and food to 100
underprivileged girls. This Campaign was
endorsed by famous bollywood actor, Vivek
Oberoi. The launch of the campaign was
carried out at Select city walk, Saket, New
Delhi.
3. Values
In the past The Body Shop has been actively
involved in hitting major social campaigns to
strengthen its core originality of being more
just a beauty brand. It has always campaigned
on issues close to our heart. As a company, it
holds values and hope to inspire long term
changes as we firmly believe that business
should be about responsibility and public
good Through S.H.E – Support Her Education
campaign we hope to give 100 girls an equal
access to quality education and healthcare.
Such an initiative is in congruence with brand's
values and policies. Such an initiative was
taken to help local communities in need for
the betterment of society.
4. Objectives
•Inspire long-term change and educate 100
girls in de-stressing financial conditions with
no other mean to support their education.
•Raising awareness through stores and the
media
•Facilitating the customers to be a voice for
this campaign and spread the word.
•Building a force of goodwill ambassadors
who partner with us to raise awareness
around the issue and raise funds.
•Bring immediate support to girls.
•Raising funds for Food for Life Foundation
(NGO partner) to support the education of
100 girls.
5. Vivek Oberoi speaks
Speaking on the occasion, actor Vivek Oberoi
said, - “ Educating girls and young women is
not only one of the biggest moral challenges
of our country, it is also necessary investment
for peaceful and poverty- free world. I feel
privileged to be associated with this
campaign and I'm thrilled to partner with an
ethical and socially conscious brand such as
The Body Shop”. He also added “ Acting in
movies is my passion, but doing good and
helping others in whoever small a capacity
brings a certain meaningfulness. That joy is
more fulfilling that any award or reward I
have ever got".
So, when stocking up your Beauty products
from The Body Shop , all you need to do is to
donate Rs.10 along with your purchase as a
part of your contribution for noble cause.