Quis2013 slideshare

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Slides of my presentation at QUIS 2013 conference

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Quis2013 slideshare

  1. 1. Designing a business model ontologyfor service systemsGeert PoelsGhent University, Belgiumpag. 1QUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels
  2. 2. Summary: definition/origin of concepts•  business model (Business Informatics)•  business model ontology (Applied Ontology)•  business model ontology for service systems(Service Science)•  designing a business model ontology for servicesystems (Design Science)QUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 2
  3. 3. Design Science Research Methodology1.  Problem identification and motivation2.  Define the objectives for a solution3.  Design and development4.  Demonstration5.  Evaluation6.  CommunicationQUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 3
  4. 4. 1. Problem identification and motivation•  Model = abstraction + visualisation•  Modelling è understanding, analysis, design•  Service Science: few research on service systemmodelling•  Business Informatics: much research on businessmodelling, but not committed to Service-DominantLogic (SDL)QUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 4
  5. 5. 2. Define the objectives for a solution•  SDL is philosophical foundation of ServiceScience è basis for common conceptualization ofservice system abstraction•  Object of study of Service Science = value co-creation phenomena•  Design criteria for service system ontology:service-dominant + co-creation of valueQUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 5
  6. 6. 3. Design and developmentTheoretical basis = Resource-Event-Agent ontology•  Business model ontology based on a conceptualmodel of economic exchange•  Only business model ontology that recognizeseconomic reciprocity as an ontological axiom(= duality relation between economic events)QUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 6
  7. 7. UML class diagram of core REA elements•  Service as endurant (object) instead of perdurant (process)•  Value (embedded in economic resources) is produced/provided(economic event) and consumed/received (economic event)QUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 7
  8. 8. Design artefact = Resource-Service-System ontology•  SDL interpretation of the REA ontology•  Fromconceptual model of economic exchangetoconceptual model of service exchangeQUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 8
  9. 9. UML class diagram of core RSS elements•  REA economic event = RSS service•  REA economic agent = RSS service system entity•  REA economic resource = RSS / SDL resourceQUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 9
  10. 10. QUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 10Service process view based on ISPAR model
  11. 11. 4. Demonstration•  On-going research•  Apply RSS (and alternatives) to model variouskinds of service systems•  Explore applications of the resulting modelsQUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 11
  12. 12. QUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 12
  13. 13. 5. Evaluation•  On-going research•  Evaluate whether solution objectives are achieved- descriptive methods using scenarios and informedarguments- comparison with alternative ontologies andrepresentations for service systems•  Future research: experimental / observationalmethods to evaluate quality, usability, usefulnessQUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 13
  14. 14. QUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 14ü As opposed to alternatives, RSS fullyconforms to SDL1.  Service as process, not as object2.  Exchange of service-for-service3.  Identifies all resources in a service4.  Distinguishes operant – operandresources
  15. 15. 6. CommunicationPreliminary results design RSS:•  Poels, G. (2010) ‘A Conceptual Model of Service Exchange in Service-DominantLogic’, Lecture Notes in Business Information Processing, 53: 224-238.•  Poels, G. (2010) ‘The Resource-Service-System Model for Service Science’, LectureNotes in Computer Science, 6413: 117-126.Related research computational ontology for Service Science:•  Lemey E, Poels G. (2011) ‘Towards a Service System Ontology for Service Science’,Lecture Notes in Computer Science, 7084: 250-264.•  Lemey E, Poels G. (2012) ‘Towards a Process Model for Service Systems’, LectureNotes in Business Information Processing, 103: 1-15.•  Poels, G., Van Der Vurst, G., Lemey, E. (2013) ‘Towards an Ontology and ModelingApproach for Service Science’, Lecture Notes in Business Information Processing,143: 285-291.QUIS 2013 Karlstad, Sweden - 12/06/2013 Geert Poels pag. 15

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