Webwednesday Fashion Online Advertising April 2009


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Presentation I gave at Webwednesday in Singapore in April 2009 on online advertising for fashion brands.

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Webwednesday Fashion Online Advertising April 2009

  1. 1. How To Get Luxury Brands and Other Big Categories Advertising Online?
  2. 2. Tip 1 Share the following datapoints with the fashion brands.
  3. 3. MSN launches a lifestyle channel and is the official online partner for the Audi Fashion Festival
  4. 4. Microsoft is the official sponsor of the Gareth Pugh fashion show on the 7th of May.
  5. 5. Question 1 Which designer is opening the Audi Fashion Festival?
  6. 6. Websites of fashion brands
  7. 7. Trends for fashion websites - Large photos - Black & White - Minimal content on the homepage - And a lot of video Source: http://www.smashingmagazine.com/2009/03/12/showcase-of- beautiful-fashion-websites/
  8. 8. Tip 2 Keep creating great online experiences.
  9. 9. Question 2 Who is the designer from Singapore at the Audi Fashion festival?
  10. 10. Social networks
  11. 11. The luxury target online? - They have their own social networks like: -A small world -Squa.re -Qube -eVelvet rope -etc
  12. 12. The luxury target online? - They are present on existing social networks like Facebook, but who owns them?
  13. 13. The luxury target online? - People are talking about them on Twitter, but is somebody listening?
  14. 14. Tip 3 Hire and online community manager
  15. 15. Mobile
  16. 16. Trends in online fashion - even fashion is moving to mobile. Polo Ralph Lauren launches an m- commerce site on
  17. 17. Trends in online fashion - even fashion is moving to mobile with an iPhone application for Chanel
  18. 18. Trends in online fashion - and sometimes even leading the way with customized QR- codes for Louis Vuitton
  19. 19. Tip 4 Keep experimentin g with mobile
  20. 20. Question 3 Which fashion brand has the most friends and fans on Facebook?
  21. 21. It’s all about quality and the user experience, right?
  22. 22. -The Russian Vogue website runs on Silverlight -Wonderwall.ms n.com is a new destination site
  23. 23. -Bambolita TV runs on Silverlight -KappAhl did a mobile campaign on our network. Some result: -CTR 10 times higher than average online campaigns • 10% of visitors to KappAhl.com found the site through the mobile campaign. • Campaign gave the highest ad recall result of the year.
  24. 24. -French connection advertizes in games on PC and Xbox. Some results: - 68% recall - awareness rose 12% - spontaneous
  25. 25. -Using the surface table for luxury cars, anyone? - fashion & technology?
  26. 26. Tip 5 Give Silverlight a try, look at Surface for your POS and follow Trendhunter.
  27. 27. Thank you ertd@microsoft.co m Presentation on slideshare.net/geertdes er