How To Get
Luxury
Brands and
Other Big
Categories
Advertising
Online?

Tip 1
Share the
following
datapoints
with the
fashion
brands.

MSN launches a
lifestyle
channel and is
the official
online partner
for the Audi
Fashion Festival

Microsoft is
the official
sponsor of the
Gareth Pugh
fashion show on
the 7th of May.

Question 1
Which
designer is
opening the
Audi Fashion
Festival?

Websites of fashion brands

Trends for
fashion
websites
- Large photos
- Black & White
- Minimal content on
the homepage
- And a lot of video
Source:
http://www.smashingmagazine.com/2009/03/12/showcase-of-
beautiful-fashion-websites/

Tip 2
Keep
creating
great online
experiences.

Question 2
Who is the
designer
from
Singapore at
the Audi
Fashion
festival?

Social networks

The luxury
target online?
- They have their
own social networks
like:
-A small world
-Squa.re
-Qube
-eVelvet rope
-etc

The luxury
target online?
- They are present on
existing social
networks like
Facebook, but who
owns them?

The luxury
target online?
- People are talking
about them on
Twitter, but is
somebody listening?

Tip 3
Hire and
online
community
manager

Mobile

Trends in online
fashion
- even fashion
is moving to
mobile. Polo
Ralph Lauren
launches an m-
commerce site
on

Trends in online
fashion
- even fashion
is moving to
mobile with an
iPhone
application for
Chanel

Trends in online
fashion
- and sometimes
even leading the
way with
customized QR-
codes for Louis
Vuitton

Tip 4
Keep
experimentin
g with mobile

Question 3
Which
fashion
brand has
the most
friends and
fans on
Facebook?

It’s all about
quality and
the user
experience,
right?

-The Russian
Vogue website
runs on
Silverlight
-Wonderwall.ms
n.com is a new
destination site

-Bambolita TV runs
on Silverlight
-KappAhl did a
mobile campaign on
our network. Some
result:
-CTR 10 times higher than
average online campaigns
• 10% of visitors to
KappAhl.com found the site
through the mobile campaign.
• Campaign gave the highest
ad recall result of the year.

-French
connection
advertizes in
games on PC and
Xbox. Some
results:
- 68% recall
- awareness rose
12%
- spontaneous

-Using the
surface table
for luxury cars,
anyone?
- fashion &
technology?

Tip 5
Give
Silverlight a
try, look at
Surface for
your POS and
follow
Trendhunter.

Thank you
ertd@microsoft.co
m
Presentation on
slideshare.net/geertdes
er