‘The Social Network’
Geert Conard – Premiere The Social Network 2
• Born in St-Truiden (B), 1968
• Active in Social Media since 2004
• Writer o...
Facebook
3
• Facebook is the Nr.1 Social Network worldwide.
• Founded in 2004 by Mark Zuckerberg (CEO) and
his friends as ...
4Geert Conard – Premiere The Social Network
5Geert Conard – Premiere The Social Network
6
Mark Zuckerberg
(14/05/1984)
At age 26
Mark Zuckerberg
is nr.35 on the
Forbes list of
“worlds richest
people” rated
6,9 ...
7
Movie ‘The Social Network’
• Based on the bestselling book ‘The
Accidental Billionaires’ by Ben Mezrich.
• Describes Mar...
8
More about the movie …
• Movie budget : $50.000.000 (est.)
• Opening weekend USA : $22.445.653
• Directed by David Finch...
21st century business
9Geert Conard – Premiere The Social Network
10
Collaboration
• Building virtual teams
• Sharing resources
• Sharing knowledge
• Sharing risk
• New generation has no
p...
11
Generations in Social Networking
18 - 25 / 25 - 50 / 50+
Geert Conard – Premiere The Social Network
Online Social Business Networks
12
1. Time independent: 24/7
2. Place independent: from you pc – stay at home
3. Local & G...
13Geert Conard – Premiere The Social Network
14Geert Conard – Premiere The Social Network
15Geert Conard – Premiere The Social Network
16Geert Conard – Premiere The Social Network
17Geert Conard – Premiere The Social Network
18Geert Conard – Premiere The Social Network
19Geert Conard – Premiere The Social Network
20Geert Conard – Premiere The Social Network
21
Use Facebook to build credibility
• Constant effort 7/7
• Sharing valuable info
• Sharing links on YOUR
industry or exp...
Drunk & crazy pictures, privacy, ….
• Always THINK before you post
• If your boss visits your profile, make
sure he will l...
Facebook Pages
• Build a
community
around your
company,
organisation or
product
• Share extra’s
• Communicate
with your
cu...
Personal Profile, Page or Group ?
24Geert Conard – Premiere The Social Network
ENJOY THE MOVIE !!!
25
Geert CONARD VOF
Public Speaker, Writer, Trainer and Consultant
Researcher on Social Media & Social...
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Premiere Event The Social Network

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After Work at the Movies
Premiere event at Kinepolis Hasselt
The Social Network, a movie about the early years of Facebook
27-10-2010

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Premiere Event The Social Network

  1. 1. ‘The Social Network’
  2. 2. Geert Conard – Premiere The Social Network 2 • Born in St-Truiden (B), 1968 • Active in Social Media since 2004 • Writer of 3 books on Social Media & Social Networking • Public Speaker, Writer, Trainer and Consultant Who ?
  3. 3. Facebook 3 • Facebook is the Nr.1 Social Network worldwide. • Founded in 2004 by Mark Zuckerberg (CEO) and his friends as the Students Facebook of Harvard University. • In sept. 2006 Facebook opened the door for everyone. • +500.000.000 Active users (+3,55 Million in Belgium) • Predictions : 1 Billion users by 2012 !!! • Largest online photo database in the world ! • No official activities in Belgium, but users are organizing their own local Facebook gatherings Geert Conard – Premiere The Social Network
  4. 4. 4Geert Conard – Premiere The Social Network
  5. 5. 5Geert Conard – Premiere The Social Network
  6. 6. 6 Mark Zuckerberg (14/05/1984) At age 26 Mark Zuckerberg is nr.35 on the Forbes list of “worlds richest people” rated 6,9 Billion dollars. http://blogs.forbes.com/stevenbertoni/2010/09/22/fac ebooks-zuckerberg-now-richer-than-apples-steve-jobs/ Title on his first businesscard I’m CEO … B*tch ! Geert Conard – Premiere The Social Network
  7. 7. 7 Movie ‘The Social Network’ • Based on the bestselling book ‘The Accidental Billionaires’ by Ben Mezrich. • Describes Mark Zuckerman as a greedy student who steals ideas, brings them to live and earns a lot of money. • If Bill Gates was the man who brought the PC to every home … Zuckerman brought us all online on Social Networks ! Geert Conard – Premiere The Social Network
  8. 8. 8 More about the movie … • Movie budget : $50.000.000 (est.) • Opening weekend USA : $22.445.653 • Directed by David Fincher, known from hit movies as Se7en, The Game, Panic room, … • Screenplay by Aaron Sorkin, creator of the hit TV series ‘The West Wing’ Geert Conard – Premiere The Social Network
  9. 9. 21st century business 9Geert Conard – Premiere The Social Network
  10. 10. 10 Collaboration • Building virtual teams • Sharing resources • Sharing knowledge • Sharing risk • New generation has no problem with this Geert Conard – Premiere The Social Network
  11. 11. 11 Generations in Social Networking 18 - 25 / 25 - 50 / 50+ Geert Conard – Premiere The Social Network
  12. 12. Online Social Business Networks 12 1. Time independent: 24/7 2. Place independent: from you pc – stay at home 3. Local & Global 4. Targeted: use keywords, companies, names to find the right people 5. Inbound: Passive presence - While you sleep people will search you. Make it easy for everyone. Put your picture up. Give them information. Tell them everything, because they really do not know. Blog. 6. Competitive: Stand out as you have competition. Visit others in your field and see what they have. Copy from the best! 7. New: start now, then you are ahead of most of the universe. Memory- proof: you can keep track of your network. Social Networks have online profiles so you don’t forget, some keep track of your message exchange. 8. Efficient: you can connect online with far more people than you could ever meet face to face on a daily basis. Geert Conard – Premiere The Social Network
  13. 13. 13Geert Conard – Premiere The Social Network
  14. 14. 14Geert Conard – Premiere The Social Network
  15. 15. 15Geert Conard – Premiere The Social Network
  16. 16. 16Geert Conard – Premiere The Social Network
  17. 17. 17Geert Conard – Premiere The Social Network
  18. 18. 18Geert Conard – Premiere The Social Network
  19. 19. 19Geert Conard – Premiere The Social Network
  20. 20. 20Geert Conard – Premiere The Social Network
  21. 21. 21 Use Facebook to build credibility • Constant effort 7/7 • Sharing valuable info • Sharing links on YOUR industry or expertise • You will be matched with the expertise Geert Conard – Premiere The Social Network
  22. 22. Drunk & crazy pictures, privacy, …. • Always THINK before you post • If your boss visits your profile, make sure he will like what he sees • Config & Tweak the privacy settings and decide who can see which content 22Geert Conard – Premiere The Social Network
  23. 23. Facebook Pages • Build a community around your company, organisation or product • Share extra’s • Communicate with your customers 23Geert Conard – Premiere The Social Network
  24. 24. Personal Profile, Page or Group ? 24Geert Conard – Premiere The Social Network
  25. 25. ENJOY THE MOVIE !!! 25 Geert CONARD VOF Public Speaker, Writer, Trainer and Consultant Researcher on Social Media & Social Networking Management Consultant info@geertconard.com www.geertconard.com Books available onPresentation available on Geert Conard – Premiere The Social Network
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