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Keynote speech "Social Media for Jobs" at "Business meets Potential" jobfair by De Lloyd - 26/04/2012 Antwerp.

Keynote speech "Social Media for Jobs" at "Business meets Potential" jobfair by De Lloyd - 26/04/2012 Antwerp.

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  • 1. Social Media for Jobs30’ Geert Conard Researcher on Networking and Social Media since 2004
  • 2. Geert ? Writer / Speaker / Trainer / ConsultantEntrepreneur Information- Addict FoodieNon-Executive D.E.A.vzwBoardmember
  • 3. How can Ihelp you ? 3
  • 4. What is networking ? 4
  • 5. 2 Minutes 5
  • 6. Why network ?• Getting a job• Pay and promotion• Influence and effectiveness• Venture capital and financing• Organizational learning• Word-of-mouth marketing• Strategic alliances• Financial stability• A (Girl)Friend in Every CitySandler Sales Institute Study • Cold calls are successful 1% of the time • Word of mouth is successful 15% • Referral goes up to 50% • Referral plus the person who made the referral either participate on the sales call or attends the meeting – the success rate goes up to 80% 6
  • 7. Where do you network ?• Service Clubs (e.g. Rotary, Lions, JCI, … )• Sport Clubs (e.g. Golf, Tennis, Sailing, …)• Hobbies (e.g. Cars, travel, Cultural, …)• Study (e.g. University, MBA, Alumni, …)• Prof. Organisations (Stichting Marketing, VOKA, VBO, UNIZO, …)• Social Events (e.g. Family, Neighbours, BBQ, Friends, …)• Intra-Company (e.g. Water Cooler, coffee machine, Incentives, teambuilding, …)• Trade Fairs, Open Days, …• Networking clubs and events !!! 7
  • 8. Your face is your brand • Recognize • Trust • Professional Profile photo of Dr. Ivan Misner (BNI) 8
  • 9. No second chance for a first impression ! Business Cards • Free business cards • Corrected business cards • No post address • No fixed line, only mobile • No person • Hotmail, Yahoo, … • Skynet, Telenet, … • Strange format • Budget print Folders / Flyers / … • Spelling mistakes • Color copies • MS Publisher standard design 9
  • 10. (Graph by H. Deckers)10
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  • 12. LinkedIn • Started as the “Yellow Pages” of Business People • Excellent Referral system using the 6 Degrees of Separation • LinkedIn (www.linkedin.com) is the clear winner in this category of websites with +157.000.000 users from +170 industries and 200 countries. They have +600 employees. • +1.100.000 users in Belgium. • Company located in Mountain View, California (USA) • Reid Hofmann was founding CEO for 4 years, now he moved to Executive Chairman. Jeff Weiner is the CEO. • Founded in Dec. 2002. Website online May 5, 2003. • IPO in 2011 12
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  • 14. • Settings• Select what otherssee when they viewyour profile 14
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  • 21. How to find a job on Linkedin ?1. Make sure your profile is complete2. Add a headline to your name3. Add your job history4. Recommedations5. Be open for connections6. Always send a clear message7. Don’t let your profile fall asleep8. Join groups9. Start your own group10.Be interactive11.Connect to your other social media profiles12.Do the magic thing : Connect people ! 21
  • 22. Facebook • Facebook is the Nr.1 Social Network worldwide. • Founded in 2004 by Mark Zuckerberg (CEO) and his college friends as the Students Facebook of Harvard University. • In 2006 Facebook opened the door for the rest of us. • +900.000.000 users (+10% of global population) • Male/Female = 50/50 - +488 million use Facebook Mobile • 4,5 Million in Belgium (+55% of Belgian population) • Predictions : 1 Billion users by 2012 !!! • Largest online photo database in the world ! • No official activities in Belgium, but users are organizing their own local Facebook gatherings • The best network to build your credibility 22
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  • 28. Use Facebook to build credibility• Constant effort 7/7• Sharing valuable info• Sharing links on YOUR industry or expertise• YOU will be matched with your expertise 28
  • 29. Drunk & crazy pictures, privacy, …. • Always THINK before you post • If your boss visits your profile, make sure he will like what he sees • Config & Tweak the privacy settings and decide who can see which content 29
  • 30. How can we help you ?• Keynote Speeches, Presentations and Workshops • Speeches & Presentations on Social Media • Workshop “Social Media for Business” • Platform Workshops (Facebook, LinkedIn, Xing, Ecademy, …)• Books• Research on Social Media & Social Networking• Advice & Consulting• Management Consulting• Legal Consulting• Project Management / Sales Management• Brandbuilding• Copywriting 30
  • 31. Professional Networker Shop 25 € Free 15 € 20 € Download Support our New educational book program expected Summer 201240 € 30 € 10 € 31
  • 32. Download Geert CONARD VOFpresentation Public Speaker, Writer, Trainer and Consultant Researcher on Social Media & Social Networking Management Consultant info@geertconard.com www.geertconard.com IT Consult Services BVBA geert.conard@itconsult.beBuy our books www.itconsult.be Tineke’s Cucina geert@tinekescucina.be www.tinekescucina.be