CML’s Five Core Concepts
Core Concept #1 All media messages are “constructed.” Keyword: Authorship
Core Concept #2 Media messages are constructed using a creative language with its own rules. Keyword: Format
Core Concept #3 Different people experience the same media message differently. Keyword: Audience
Core Concept #4 Media have embedded values and points of view. Keyword: Content
Core Concept #5 Most media are organized to gain profit and/or power. Keyword: Purpose
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5 core concepts

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The 5 Core Concepts of Media Literacy

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5 core concepts

  1. 1. CML’s Five Core Concepts
  2. 2. Core Concept #1 All media messages are “constructed.” Keyword: Authorship
  3. 3. Core Concept #2 Media messages are constructed using a creative language with its own rules. Keyword: Format
  4. 4. Core Concept #3 Different people experience the same media message differently. Keyword: Audience
  5. 5. Core Concept #4 Media have embedded values and points of view. Keyword: Content
  6. 6. Core Concept #5 Most media are organized to gain profit and/or power. Keyword: Purpose

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