Online Communities
Dawn Foster
dawn@dawnfoster.com
http://FastWonderBlog.com

What is this thing we call Community?
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Why Have an Online Community
People: gives people a place to engage with
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your company
Product Innovation: get product feedback
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Evangelism: help you grow evangelists for
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your products from outside of your company.
Brand Loyalty: engagement can drive a
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tremendous amount of loyalty for your products.
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Guiding Princliples: It's All About the People
Be Sincere: Sincerity = believability & credibility
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Focus on the individuals: Participate as a
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person, not a corporate entity.
Not all about you: Community is about
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conversation, which is by definition two-