Online Communities and Marketing

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An overview of how to engage with online communities targeted toward people in marketing roles.

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Online Communities and Marketing

  1. 1. Online Communities and Marketing Dawn Foster dawn@fastwonder.com Fast Wonder Consulting http://FastWonderBlog.com 08/01/08 FastWonderBlog.com 1
  2. 2. Agenda ● Introduction: Community is Key ● Case Studies and Best Practices ● Engaging with Existing Communities ● Building and Managing a New Community ● Incorporation into Existing Online Marketing Efforts 08/01/08 FastWonderBlog.com 2

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