Emerging patterns in social media behavior of leading mobile phone manufacturers are suggesting a need for "high quality content" for brands to better engage with their customers." It is November and it is time to see which of the leading mobile phone manufacturers is performing the best in the social media space. Samsung led the way in engagement by generating the highest "aggregate engagement" against the lowest "mean contents per day" through a 100% photo-based content strategy. They came out on top on the "fan growth" metric as well by surpassing other 3 rival brands- Nokia, Sony, and Symphony. However, Symphony had the highest "active fan count" by having a staggering 34% fans being active in their Facebook page. On the "shareability" frontier, Nokia dominated the scenario through its moderately balanced "content composition basket" of photos, links, statuses, and videos. Finally, Symphony raised, by far, the highest amount of "curiosity" leaving the other 3 contenders way behind."

1. INDUSTRY: MOBILE PHONE HANDSETS
PLATFORM:FACEBOOK
November 2014
SOCIAL MEDIA MARKETING WATCH
0.027 m
0.495m
0.487m
0.95m
13.92m
13.99m
0.91 m
0.028 m
2.35%
1.67%
3.77%
0.49%
1,00,000 1,50,000 2,00,000 3,00,0002,50,000 3,50,000 4,00,00050,0000
NOKIA
SYMPHONY
SAMSUNG
SONY
TOTAL ENGAGEMENT
* THE UNIQUE NUMBER OF PEOPLE WHO LIKED, COMMENTED, SHARED POSTS
AGGREGATE ENGAGEMENT
ACTIVE FAN COUNTS
NOKIA 0.17%
SYMPHONY 34.43%
SAMSUNG 2.04%
SONY 4.48%
PHOTO
LINK
STATUS
VIDEO
SYMPHONY
100%
SAMSUNG
100%
SONY
80% 20%
NOKIA
23% 5% 6%66%
CONTENT COMPOSITION BASKET
NOKIA 1.87
SYMPHONY 1.73
SAMSUNG 0.2
SONY 0.43
MEAN CONTENTS PER DAY
SHAREABILITY
NOKIA 178
SYMPHONY 156
SAMSUNG 52
SONY 0.33
NOKIA 206
SYMPHONY 1708
SAMSUNG 91
SONY 13
CURIOSITY RAISED PER POSTS
*THE REPORT HAS BEEN PREPARED BASED ON ALL PUBLICLY AVAILABLE DATA
Geeky Social Advantage Research DeskGEEKY SOCIAL ADVANTAGE RESEARCH DESK
FAN GROWTH