Stop Using Cheesy Clip-Art!

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A guide to finding public domain images for presentations. An exhortation to forgo clip-art!

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Stop Using Cheesy Clip-Art!

  1. 1. Stop Using CheesyClip Art:Designing Better GraphicsStarr HoffmanLibrarian for Digital CollectionsUniversity of North Texas LibrariesTechNet 2010Decatur, Texas05.14.2020
  2. 2. Why Avoid Clip Art?  doesn’t clarify message  unprofessional look  mismatched design  nonspecific, generic  repetitive
  3. 3. Alternatives to Clip Art  free “stock” photos online   morguefile.com   check user agreement
  4. 4. Alternatives to Clip Art  American Memory (Library of Congress)   historic persons   libraries   American life   posters   manuscripts  other government documents   copyright-free!
  5. 5. Alternatives to Clip Art   your own photos…
  6. 6. Taking (& Editing) Better Photos  composition & cropping   what’s in the center   what’s at the edge   the rule of threes  interesting angles
  7. 7. Taking (& Editing) Better Photos  strong light source   window, table lamp, etc.   use a DIY reflector   car shade, aluminum foil, white paper  editing (after the fact)   crop   contrast & brightness
  8. 8. Design BasicsPrinciples of Design Elements of Design  balance   line  alignment   shape  repetition   volume (mass)  contrast   value (tone)  white space (negative space)   color (hue)  gradation   texture  harmony   size  dominance   direction images ©2007 Donna Tersiisky http://www.tersiiska.com/design/
  9. 9. The Seven Deadly Sins… of Design  all center-justified text  TEXT IN ALL CAPS  +3 fonts in a single design  lots of clip art  busy composition  multiple bordered text boxes  no focus
  10. 10. More Bad Design
  11. 11. Good Design  left-justified text  limited, simple fonts  harmonious color scheme  photos contribute to message  balanced composition  bulleted list of points  contact info easy to find
  12. 12. More Good Design
  13. 13. Add Your Content…  what / why   where   what’s the event, cause, or idea   general & specific location: that you want to communicate?   Willis Library Room 035   why should your audience care (lower level), University of about it? North Texas   what will benefit your audience?   include a map, a street address, and/or a URL that  who provides these   what library/school/institution is hosting the event?   how   who can they contact for more   how does the audience get information? involved?   is there a registration process  when or RSVP?   day, date, time, am/pm
  14. 14. Ask the Printshop  what file format do they need?   is there an extra charge for a   common file formats: PDF, EPS, page "bleed?” TIFF   a “bleed” is an image printed onto the edge of the  what resolution does the file need paper to be?   to avoid it, add whitespace   typically 300 - 600 dpi/ppi around the image   dots per inch / points per inch   1/8” margin   check “image size” or “resolution”   how do they want files  do they need fonts embedded? delivered?   saving as a PDF can embed   CD / DVD fonts   upload / FTP (file transfer   using common fonts avoids this protocol) problem   email attachment
  15. 15. Need More Help?  ask me!   Starr Hoffman   Librarian for Digital Collections   UNT Libraries   starr.hoffman@unt.edu   940.565.4150  find my presentations & CV here:   http://geekyartistlibrarian.wordpress.com  find more info about graphic design here:   http://librarygraphics.pbworks.com/

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