Video blogging basics

Video Blogging Basics Ruth Arnold geekmummy.com @geekmummy @R2UK

◦ Great way to get your message across  Communication is 93% body language and other non-verbal elements  Only 7% words ◦ James Borg (author: Persuasion: The Art of Influencing People)  People retain ◦ 10% of what they read ◦ 20% of what they hear ◦ 30% of what they see ◦ 50% of what they hear and see ◦ University of Texas study 1997Why Video Blog?

◦ Video about 50 times more likely to appear on the first page of Google search results ◦ YouTube is now the Internet’s second biggest search engine ◦ In 2011, video made up 51% of all global Internet traffic Cisco estimate this will be 54% by 2016 ◦ Zappos.com sell up to 30% more product when accompanied by a video demoVideo is a great way to get noticed

 Equipment Confidence TechnologyWhat stops you video blogging?

 Use what you have ◦ Smartphone ◦ Digital camera ◦ Flip Optional ◦ Tripod ◦ Lapel micEquipment

Portrait mode Landscape mode Landscape mode looks better!If you use a smartphone…

 Resolution ◦ Picture size ◦ Frames per second (FPS) ◦ Progressive or Interlaced ◦ Ideally maximise picture size and FPS whilst remaining Progressive Image Stabilisation ◦ Great if you are hand holding ◦ Switch off if using a tripodCamera settings

 Watch the backgroundSwitch off IS with a tripod

 Practice ◦ Nobody gets it right every time!Confidence

 Try audio first (audioboo.fm) Don’t have to put yourself in front of the camera Have someone to help you behind the camera Be concise – no more than 5 minutes Have funConfidence

 Film standing up Include upper body and hands if possible Use a mirror behind the camera to check you are in the right place Bullet list rather than script Look into the lensIf you do put yourself in front ofthe camera

 Lighting ◦ Natural light if possible ◦ Face the light source, or side on ◦ Extra light for your face if indoors Framing ◦ Check what’s in the background Dress up / make upSetting Up

 You don’t have to edit your video Smartphones and some cameras will upload directly to YouTube Sevices like keek (www.keek.com) allow you to create video and upload very easilyTechnology

 Recommended video editors ◦ iMovie (Mac) ◦ Windows Live Movie Maker (PC) YouTube iPhone / iPad ◦ iMovie ◦ Avid ◦ Reel Converter ◦ Any Video ConverterEditing

 Upload ◦ YouTube ◦ Other video hosts Embed ◦ WordPress  Paste embed code into HTML view of your post  Or paste YouTube URL into post ◦ Blogger  Paste embed code into HTML view of your postThen What?

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Video blogging basics

by geekmummy on Jun 26, 2012

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