The Role of Social Media in Interactive Storytelling <br />Esther Lim<br />Founder, The Estuary, LLC<br />
Social Media as a narrative/engagement platform<br />Summary<br />Social Media is a content layering tool to provide extra...
Extend the primary story through exploration of additional standalone yet related story universes
Engage audiences by bringing the fictional world into the real world through social interaction, shared experiences and co...
How do you use social media as a narrative platform?<br />Character/Scene development with social profiles/blogs<br /><ul>...
How do you use social media as a narrative platform?<br />Character/Scene development with social profiles/blogs<br /><ul>...
How do you use social media as a narrative platform?<br />Character/Scene development with social profiles/blogs<br /><ul>...
How do you use social media as a narrative platform?<br />Character/Scene development with social profiles/blogs<br /><ul>...
How do you use social media as a narrative platform?<br />Activate audience participation<br /><ul><li>Use micro blogs lik...
Use social mobile media to drive readers to specific locations for more content discovery</li></ul>Page 7Developed by: The...
Benefits of using social media in your narrative<br />Audience Connection and Engagement<br /><ul><li>Emotional Connection...
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Sxsw 2011 the role of social mediums as a narrative platform

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My part of the SXSW panel on Interactive Narratives: The Future of Storytelling

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Transcript of "Sxsw 2011 the role of social mediums as a narrative platform"

  1. 1. The Role of Social Media in Interactive Storytelling <br />Esther Lim<br />Founder, The Estuary, LLC<br />
  2. 2. Social Media as a narrative/engagement platform<br />Summary<br />Social Media is a content layering tool to provide extra content to fans<br />When used as an alternate narrative platform, Social Media can:<br /><ul><li>Enrichthe primary story through greater character/scenario details
  3. 3. Extend the primary story through exploration of additional standalone yet related story universes
  4. 4. Engage audiences by bringing the fictional world into the real world through social interaction, shared experiences and co-authorship</li></ul>Page 2Developed by: The Estuary, LLC<br />
  5. 5. How do you use social media as a narrative platform?<br />Character/Scene development with social profiles/blogs<br /><ul><li>Illustrate the character’s socialgraph (friends, interests, interactions)</li></ul>Page 3Developed by: The Estuary, LLC<br />
  6. 6. How do you use social media as a narrative platform?<br />Character/Scene development with social profiles/blogs<br /><ul><li>Use status updates and photos to deepen the plot or introduce sub plots/back stories</li></ul>Page 4Developed by: The Estuary, LLC<br />
  7. 7. How do you use social media as a narrative platform?<br />Character/Scene development with social profiles/blogs<br /><ul><li>Use threads to introduce secondary characters, augment character dialogue</li></ul>Page 5Developed by: The Estuary, LLC<br />
  8. 8. How do you use social media as a narrative platform?<br />Character/Scene development with social profiles/blogs<br /><ul><li>Use blogs to shift story perspective, highlight internal dialogue</li></ul>Page 6Developed by: The Estuary, LLC<br />
  9. 9. How do you use social media as a narrative platform?<br />Activate audience participation<br /><ul><li>Use micro blogs like Twitter or Tumblr to capture real time events unfolding and tweet call to actions
  10. 10. Use social mobile media to drive readers to specific locations for more content discovery</li></ul>Page 7Developed by: The Estuary, LLC<br />
  11. 11. Benefits of using social media in your narrative<br />Audience Connection and Engagement<br /><ul><li>Emotional Connection: Audiences can form “friendships” with the character
  12. 12. Community Building: Friendships and community forms around shared experiences
  13. 13. Engagement/Co-Authorship: Opportunity for readers to share ideas about the story that can later be integrated into future story development</li></ul>Page 8Developed by: The Estuary, LLC<br />
  14. 14. Benefits of using social media in your narrative<br />Marketing and Promotion<br /><ul><li>Story Awareness and Discovery: Bring your story to where people play online
  15. 15. Content syndication/sharing: Good stories create social cache and are shared across friend/fan networks
  16. 16. Improves search engine discoverability: More mentions, hyperlinks, tags and discussions drives better search engine visibility
  17. 17. Audience acquisition: Multiple storytelling platforms create more entry points for entering and engaging with the story and its community of readers</li></ul>Page 9Developed by: The Estuary, LLC<br />
  18. 18. Getting started with social media narrative<br />How do I know if social media is right for my story?<br />Understand your audience and how they consume content<br />Design the level of reader participation you want to build <br />Identify the best social media platforms for your story/character<br />Build natural entry points (“rabbit holes”) in the story that lead to alternate supporting narratives<br />Leverage platform features to augment story experience<br />Write the experience for all three tiers of content consumers: <br /><ul><li>Passive Consumer
  19. 19. Occasional Participant/Lurker
  20. 20. Die Hard Fan</li></ul>Allow enough ramp up time (4-6 weeks) for character integration into a community. Relationships are not built overnight.<br />Page 10Developed by: The Estuary, LLC<br />
  21. 21. Esther LimFounder, The Estuary, LLC<br />esther@theestuarysf.com<br />www.theestuarysf.com<br />@geekgrl or @theestuarysf<br />Page 11Developed by: The Estuary, LLC<br />

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