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Sxsw 2011 the role of social mediums as a narrative platform
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Sxsw 2011 the role of social mediums as a narrative platform

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My part of the SXSW panel on Interactive Narratives: The Future of Storytelling

My part of the SXSW panel on Interactive Narratives: The Future of Storytelling

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Sxsw 2011 the role of social mediums as a narrative platform Sxsw 2011 the role of social mediums as a narrative platform Presentation Transcript

  • The Role of Social Media in Interactive Storytelling
    Esther Lim
    Founder, The Estuary, LLC
  • Social Media as a narrative/engagement platform
    Summary
    Social Media is a content layering tool to provide extra content to fans
    When used as an alternate narrative platform, Social Media can:
    • Enrichthe primary story through greater character/scenario details
    • Extend the primary story through exploration of additional standalone yet related story universes
    • Engage audiences by bringing the fictional world into the real world through social interaction, shared experiences and co-authorship
    Page 2Developed by: The Estuary, LLC
  • How do you use social media as a narrative platform?
    Character/Scene development with social profiles/blogs
    • Illustrate the character’s socialgraph (friends, interests, interactions)
    Page 3Developed by: The Estuary, LLC
  • How do you use social media as a narrative platform?
    Character/Scene development with social profiles/blogs
    • Use status updates and photos to deepen the plot or introduce sub plots/back stories
    Page 4Developed by: The Estuary, LLC
  • How do you use social media as a narrative platform?
    Character/Scene development with social profiles/blogs
    • Use threads to introduce secondary characters, augment character dialogue
    Page 5Developed by: The Estuary, LLC
  • How do you use social media as a narrative platform?
    Character/Scene development with social profiles/blogs
    • Use blogs to shift story perspective, highlight internal dialogue
    Page 6Developed by: The Estuary, LLC
  • How do you use social media as a narrative platform?
    Activate audience participation
    • Use micro blogs like Twitter or Tumblr to capture real time events unfolding and tweet call to actions
    • Use social mobile media to drive readers to specific locations for more content discovery
    Page 7Developed by: The Estuary, LLC
  • Benefits of using social media in your narrative
    Audience Connection and Engagement
    • Emotional Connection: Audiences can form “friendships” with the character
    • Community Building: Friendships and community forms around shared experiences
    • Engagement/Co-Authorship: Opportunity for readers to share ideas about the story that can later be integrated into future story development
    Page 8Developed by: The Estuary, LLC
  • Benefits of using social media in your narrative
    Marketing and Promotion
    • Story Awareness and Discovery: Bring your story to where people play online
    • Content syndication/sharing: Good stories create social cache and are shared across friend/fan networks
    • Improves search engine discoverability: More mentions, hyperlinks, tags and discussions drives better search engine visibility
    • Audience acquisition: Multiple storytelling platforms create more entry points for entering and engaging with the story and its community of readers
    Page 9Developed by: The Estuary, LLC
  • Getting started with social media narrative
    How do I know if social media is right for my story?
    Understand your audience and how they consume content
    Design the level of reader participation you want to build
    Identify the best social media platforms for your story/character
    Build natural entry points (“rabbit holes”) in the story that lead to alternate supporting narratives
    Leverage platform features to augment story experience
    Write the experience for all three tiers of content consumers:
    • Passive Consumer
    • Occasional Participant/Lurker
    • Die Hard Fan
    Allow enough ramp up time (4-6 weeks) for character integration into a community. Relationships are not built overnight.
    Page 10Developed by: The Estuary, LLC
  • Esther LimFounder, The Estuary, LLC
    esther@theestuarysf.com
    www.theestuarysf.com
    @geekgrl or @theestuarysf
    Page 11Developed by: The Estuary, LLC