why hire a consultant for social media

Finding & Hiring The Best Social Media Consultant for YOU Leslie Poston, Magnitude MediaGreater Manchester Chamber of Commerce Breakfast August 19, 2009 ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale

• Social Media Manager (compliance, regulatory issues, manage a team, oversee ongoing operations, budget management, coexist with PR and HR, liaise between departments, track new platforms, outpost upkeep, more) • Self Directed Social Networking (budget issues or other reasons preclude hiring on staff dedicated manager of a team, dedicating team resources only to social media or hiring an outside consultant)When, and HOW, do you hire an outside consultant? ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale

WHY ©Leslie Poston, All Rights ReservedNot Intended For Reproduction, Sharing Or Sale

• Overwhelmed by data input• Uncertain of next step• Starting and leading a large campaign• Training of staff or future manager• Innovation from outside company needed• Evaluation of need for on staff manager• Fixing a bad social media campaign• Learning curve vs time available• Filtering and distilling the tools• Outsourcing due to budget cuts• Ensuring most return on investment• Need help creating content• Piggybacking on existing networks ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale

• Strategy Implementation• Tracking, Measuring, Quantifying• Stalled Campaign Improvement• Time Constraints• Beginning A Large Campaign• Sorting Wheat From Chaff• You make more money if you pay someone else ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale

Not Intended For Reproduction, Sharing Or Sale ©Leslie Poston, All Rights Reserved Finding the smart, socially adept worker bee in an internet full of inexperienced strutting roosters and shallow peacocks can be tough.

Are they awesome, or a carpetbagger?• Twitterholic.com, Twitter.Grader.com, Twinﬂuence.com, Google, FaceBook, etc.• Time in Social Media / Social Media Footprint• Educates Others• Output Quality vs Quantity• Citations, Referrals, Endorsements• Authenticity• Ofﬂine Connections + Online Connections• Refuses to Ghostwrite or “Be” You• Finds the BEST Tools for YOU, Not Just Shiny Objects ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale

what ﬂy by night consultants to avoid• No blog or web site, or too new• No CRM tool• Unwillingness to train you (or pushes you to “keep them on retainer”)• Spammers and link baiters• Ignores old method integration and off line integration• Says you “can’t” measure ROI• No presence (example, my Google results = 8 pages or more)• They have “expert”, “maven”, “guru”, “queen” in their bios. On purpose. Ick.• On Twitter after Jan 2008 (eg not an early adopter - best SMCs are early adopters so YOU don’t HAVE to be) ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale

Word of Mouth Directory (Twellow, etc) Google Search + WOM In Person Meeting + WOM Wherever You Find Them,Give Them The Carpetbagger Test ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale

Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

why hire a consultant for social media

by Leslie Poston on Aug 25, 2009

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