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Using Adaptive Tools To Find Fundraising Dollars

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From a 2009 presentation on Fundraising using Emerging Media given to NHWHEL during the annual conference in NH.

From a 2009 presentation on Fundraising using Emerging Media given to NHWHEL during the annual conference in NH.

Published in: Business, Technology

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  • Transcript

    • 1. Using Adaptive Tools ToFind Fundraising Dollars NHWHEL, April 2010
    • 2. 16% Online Giving Growth Q1 2009Standard Giving Dropoff Q1 2009 5.7%
    • 3. Generational GivingPre-1964: Phone, MailBoomers: Mail, OnlineGen X: Online, Some MailMillennials: Online, MobileDigital Natives: Online, Mobile, Augmented Reality http://www.synthiasaintjames.com/gallery.html
    • 4. In 2009:Fastest growing Facebook segment:Women 55+Dominant Twitter age bracket is 35 - 44,but fastest growing is 45 - 54Average age of LinkedIn user is 41
    • 5. Don’t Overlook The Power Of Email } { Tools and Tactics Integration Value Exchange
    • 6. PlatformsTwitter Foursquare Blog Google Email Facebook image by http://www.rocketplatforms.com/
    • 7. Tools FaceBook.com Kickstarter.com ChipIn.com PayPal.com SixDegrees.org ChangingThePresent.org FirstGiving.org eScrip.com OneCause.com DonorsChoose.org
    • 8. Getting Seen• Crosslinking• Interlinking• Blogroll• Content Cross Posting• RSS Streaming• Cause Based Tags and Hashtags
    • 9. Thinking Outside The BoxDon’t get so caught up in the platforms and tools you miss a chance to reach your goal in a new way.
    • 10. AWARE CARESUPPORTCONNECT
    • 11. Make Your Community Your Focus
    • 12. Best Practices Give More Than Ask • Achieve Authenticity • Respect Others’ Time • Careful Cross Linking • Engagement Ratio 8:2 • Be Accessible • Be Involved • Make It Easy To Give •Discover Search Power • http://www.giveforward.org Integrate Offline •
    • 13. (Q&A Session)
    • 14. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved