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Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
Twitter for Music at MIDEM in Cannes, France
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Twitter for Music at MIDEM in Cannes, France

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Slides from my MIDEM presentation on leveraging Twitter for music …

Slides from my MIDEM presentation on leveraging Twitter for music


Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.

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  • Transcript

    • 1. Twitter for MusicMidemNet 2010, Leslie Poston
    • 2. Twitter for MusicMidemNet 2010, Leslie Poston
    • 3. Twitter for MusicMidemNet 2010, Leslie Poston
    • 4. Twitter for MusicMidemNet 2010, Leslie Poston
    • 5. Overview
    • 6. OverviewEffective Profiles and Landing Pages
    • 7. OverviewEffective Profiles and Landing PagesGathering and Engaging Audience
    • 8. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaboration
    • 9. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedback
    • 10. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedbackLaunch
    • 11. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedbackLaunchMoney
    • 12. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedbackLaunchMoneyBooking
    • 13. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedbackLaunchMoneyBookingDistribution
    • 14. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedbackLaunchMoneyBookingDistributionPromotion
    • 15. OverviewEffective Profiles and Landing PagesGathering and Engaging AudienceCollaborationFeedbackLaunchMoneyBookingDistributionPromotionTaking Twitter To The Next Level
    • 16. First Impressions: Profiles
    • 17. First Impressions: Profiles 20 Seconds To Relay Information
    • 18. First Impressions: Profiles 20 Seconds To Relay Information Viewer May Never Return To Twitter.com (Twitter Apps)
    • 19. First Impressions: Profiles 20 Seconds To Relay Information Viewer May Never Return To Twitter.com (Twitter Apps) The Importance of Linking Out
    • 20. First Impressions: Profiles 20 Seconds To Relay Information Viewer May Never Return To Twitter.com (Twitter Apps) The Importance of Linking Out Keywords: Twitter Search Data
    • 21. First Impressions: Profiles 20 Seconds To Relay Information Viewer May Never Return To Twitter.com (Twitter Apps) The Importance of Linking Out Keywords: Twitter Search Data Put a Human Face on Music
    • 22. Profile In The Hot Seat 311: Terrible Bio All Caps No Engagement, Only Pitch Takes Fans for Granted Not Enough Follow-Back Not Enough Information
    • 23. Profile In The Hot Seat 311: Terrible Bio All Caps No Engagement, Only Pitch Takes Fans for Granted Not Enough Follow-Back Not Enough Information
    • 24. One Brit’s Beautiful Bio Imogen Heap: Great Bio Amusing, Engaging, Accessible Sounding Changes Periodically, Fresh Acknowledges Fans Informs: Album Release Concise and Clear
    • 25. What Do Landing Pages Have To DoWith Twitter?
    • 26. What Do Landing Pages Have To DoWith Twitter? EVERYTHING
    • 27. What Do Landing Pages Have To DoWith Twitter? EVERYTHING They direct your traffic for maximum return on effort
    • 28. What Do Landing Pages Have To DoWith Twitter? EVERYTHING They direct your traffic for maximum return on effort They tell your audience who you are
    • 29. What Do Landing Pages Have To DoWith Twitter? EVERYTHING They direct your traffic for maximum return on effort They tell your audience who you are They introduce people to your music
    • 30. Easy Landing Page Mistakes
    • 31. Easy Landing Page Mistakes
    • 32. Small Social Zero InformationCall To Action For New Listeners Flash Photos Massive Rectangle Auto Playing MusicDoes Not Resize To Fit Monitor (Or Slides) (Some Of Your Fans Surf From Work - It’s Rude)
    • 33. Hammering The LandingPage Home
    • 34. Hammering The LandingPage Home
    • 35. Easy, Visible Search Multiple Calls To Action Teach &Promote Others Highlights Up & Coming Artists & Fans
    • 36. Gathering & Engaging Audience
    • 37. Gathering & Engaging Audience
    • 38. Research
    • 39. ResearchAnalytics
    • 40. ResearchAnalyticsSales Data (Live Shows & Music)
    • 41. ResearchAnalyticsSales Data (Live Shows & Music)Merchandise Data
    • 42. ResearchAnalyticsSales Data (Live Shows & Music)Merchandise DataSocial Strategy (Platform + Engagement)
    • 43. ResearchAnalyticsSales Data (Live Shows & Music)Merchandise DataSocial Strategy (Platform + Engagement)Goals
    • 44. ConversationPersonal EngagementTakes It To DMGives Passes, SongsMeets In Real Life
    • 45. Collaboration image source: http://chuckk.sacreddigital.com/Guitar_Twirl_by_tanya_n.jpg
    • 46. Collaboration image source: http://chuckk.sacreddigital.com/Guitar_Twirl_by_tanya_n.jpg
    • 47. Fans
    • 48. FansFellow Artists
    • 49. FansFellow ArtistsGraphic Designers
    • 50. FansFellow ArtistsGraphic DesignersProduction Houses
    • 51. FansFellow ArtistsGraphic DesignersProduction HousesDJs
    • 52. FansFellow ArtistsGraphic DesignersProduction HousesDJsClubs / Events
    • 53. Feedback
    • 54. Feedback
    • 55. Fan Feedback
    • 56. Fan FeedbackCritic Feedback
    • 57. Fan FeedbackCritic FeedbackSales Impressions
    • 58. Launch
    • 59. Launch
    • 60. Money
    • 61. Money
    • 62. Live Shows On Ustream, Broadcast to Twitter
    • 63. Live Shows On Ustream, + Broadcast to Twitter
    • 64. Live Shows On Ustream, Twitter Promoted Site + Broadcast to Twitter
    • 65. Live Shows On Ustream, Twitter Promoted Site + Broadcast to Twitter Subscriptions & Events
    • 66. Booking
    • 67. Booking
    • 68. Locate Venues On Twitter
    • 69. Locate Venues On TwitterDirect Contact With Venue Management
    • 70. Locate Venues On TwitterDirect Contact With Venue ManagementFans on Twitter Vote You In
    • 71. Locate Venues On TwitterDirect Contact With Venue ManagementFans on Twitter Vote You InPre-Promote Gig
    • 72. Locate Venues On TwitterDirect Contact With Venue ManagementFans on Twitter Vote You InPre-Promote GigLive Tweet At Set Break / Fan Live Tweet
    • 73. Locate Venues On TwitterDirect Contact With Venue ManagementFans on Twitter Vote You InPre-Promote GigLive Tweet At Set Break / Fan Live TweetWith Event Sites To Generate Demand in Area
    • 74. Distribution image source: http://www.buzzsonic.com/wp-admin/images/digital-music-revenues2008-.gif
    • 75. Distribution image source: http://www.buzzsonic.com/wp-admin/images/digital-music-revenues2008-.gif
    • 76. Blip.fm Song.ly re ctDi Lala Dropbox, Dropio, P2P re ct Affiliate/Buying Source Links iInd Tra.kz Twt.fm More
    • 77. Check To Make Sure They Promote Their Artists!Find Labels, Distributors & Alternative Distribution Channels
    • 78. Check To Make Sure They Promote Their Artists!Find Labels, Distributors & Alternative Distribution Channels
    • 79. Check To Make Sure They Promote Their Artists!Find Labels, Distributors & Alternative Distribution Channels
    • 80. Promotion image source: http://mckiel.ca/techtalks/
    • 81. Promotion image source: http://mckiel.ca/techtalks/
    • 82. Drive Your Promotion Fan Based Label Based Gig Based Stream Based Listener Based
    • 83. Drive Your Promotion Fan Based Label Based Gig Based Stream Based Listener Based
    • 84. Drive Your Promotion Fan Based Label Based Gig Based Stream Based Listener Based
    • 85. Drive Your Promotion Fan Based Label Based Gig Based Stream Based Listener Based
    • 86. Drive Your Promotion Fan Based Label Based Gig Based Stream Based Listener Based
    • 87. Next Level Twitter
    • 88. Next Level Twitter
    • 89. Integration
    • 90. IntegrationCross Pollination
    • 91. IntegrationCross PollinationLiving Calls To Action
    • 92. IntegrationCross PollinationLiving Calls To ActionUser Driven Audience Growth
    • 93. IntegrationCross PollinationLiving Calls To ActionUser Driven Audience GrowthMulti-Linking
    • 94. IntegrationCross PollinationLiving Calls To ActionUser Driven Audience GrowthMulti-LinkingUniversal Reach
    • 95. IntegrationCross PollinationLiving Calls To ActionUser Driven Audience GrowthMulti-LinkingUniversal ReachSocial Leverage
    • 96. CONNECTIONS
    • 97. CONNECTIONS RELATIONSHIPS
    • 98. CONNECTIONS RELATIONSHIPSRAVING FANS
    • 99. CONNECTIONS RELATIONSHIPSRAVING FANS MORE EARS
    • 100. CONNECTIONS RELATIONSHIPSRAVING FANS MORE EARS SHOWS
    • 101. CONNECTIONS RELATIONSHIPSRAVING FANS MORE EARS SHOWS INCOME
    • 102. CONNECTIONS MERCH RELATIONSHIPSRAVING FANS MORE EARS SHOWS INCOME
    • 103. Q&A
    • 104. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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