Twitter Fundamentals For Book Professionals

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Presentation given at Book Expo America 2011 in New York City by Leslie Poston, Co-author of Twitter for Dummies and Founder of Magnitude Media.

Published in: Education, Technology, Business
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  • JC Hutchins - launched twinfluencer campaign and twitter book tour for 7th Son: Decent\n
  • Scott Sigler - podcast novelist - one of first to achieve book contract via Twitter + Podcasting excerpts\n
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  • http://journal.neilgaiman.com/\n
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  • http://www.sffaudio.com/?p=1194 Nebula Award for podcast novel Burn in 07\n
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  • Tweets by Gaiman, Gibson and others helped propel her book up the Kindle charts on its electronic reissue. Reached top 250 on Kindle chart by December 2010.\n
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  • Kenneth Cole, Margaret Atwood’s politics\n
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  • Twitter Fundamentals For Book Professionals

    1. 1. Twitter Fundamentals for Book Professionals Book Expo of America 2011 Leslie “@leslie” Poston©Leslie Poston, All Rights Reserved
    2. 2. Get Beyond “What’s Happening”©Leslie Poston, All Rights Reserved
    3. 3. • Who’s Interesting • New Ideas • Shared Memes • Connections • Interests and Passions©Leslie Poston, All Rights Reserved
    4. 4. Write Your Twitter Success Story©Leslie Poston, All Rights Reserved
    5. 5. JC Hutchins©Leslie Poston, All Rights Reserved
    6. 6. Scott Sigler©Leslie Poston, All Rights Reserved
    7. 7. Become Three Dimensional To Fans©Leslie Poston, All Rights Reserved
    8. 8. Neil Gaiman©Leslie Poston, All Rights Reserved
    9. 9. Margaret Atwood Sample Tweet: “True, if someone nicks my socks they are still mine. I just cant wear them. Thus unenforceable copyrights." (From Time article on 140 Twitter users who shape the experience)©Leslie Poston, All Rights Reserved
    10. 10. James Kelly©Leslie Poston, All Rights Reserved
    11. 11. You Can Choose To Opt Out©Leslie Poston, All Rights Reserved
    12. 12. George RR Martin©Leslie Poston, All Rights Reserved
    13. 13. ©Leslie Poston, All Rights Reserved
    14. 14. Unknowns Finding Fan Base©Leslie Poston, All Rights Reserved
    15. 15. Second Chance Sales©Leslie Poston, All Rights Reserved
    16. 16. Sarah Salway, Something Beginning With©Leslie Poston, All Rights Reserved
    17. 17. Stretch Your Creative Legs©Leslie Poston, All Rights Reserved
    18. 18. • Very Short Story • 140Story • Six Word Stories©Leslie Poston, All Rights Reserved
    19. 19. Create Community©Leslie Poston, All Rights Reserved
    20. 20. • Hashtags • Twitter Chats • Twitter Book Tours • Interview Fanbase • Lists©Leslie Poston, All Rights Reserved
    21. 21. Track Engagement©Leslie Poston, All Rights Reserved
    22. 22. Support Each Other©Leslie Poston, All Rights Reserved
    23. 23. Connect In Real Life©Leslie Poston, All Rights Reserved
    24. 24. • BEA11 • BookExpo • TweetUps • One2One©Leslie Poston, All Rights Reserved
    25. 25. Attract Attention©Leslie Poston, All Rights Reserved
    26. 26. Problems and Challenges©Leslie Poston, All Rights Reserved
    27. 27. Portability©Leslie Poston, All Rights Reserved
    28. 28. ©Leslie Poston, All Rights Reserved
    29. 29. (Q&A Session)©Leslie Poston, All Rights Reserved©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
    30. 30. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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