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Twitter Fundamentals For Book Professionals
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Twitter Fundamentals For Book Professionals

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Presentation given at Book Expo America 2011 in New York City by Leslie Poston, Co-author of Twitter for Dummies and Founder of Magnitude Media.

Presentation given at Book Expo America 2011 in New York City by Leslie Poston, Co-author of Twitter for Dummies and Founder of Magnitude Media.

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  • JC Hutchins - launched twinfluencer campaign and twitter book tour for 7th Son: Decent\n
  • Scott Sigler - podcast novelist - one of first to achieve book contract via Twitter + Podcasting excerpts\n
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  • http://journal.neilgaiman.com/\n
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  • http://www.sffaudio.com/?p=1194 Nebula Award for podcast novel Burn in 07\n
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  • Tweets by Gaiman, Gibson and others helped propel her book up the Kindle charts on its electronic reissue. Reached top 250 on Kindle chart by December 2010.\n
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  • Kenneth Cole, Margaret Atwood’s politics\n
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Twitter Fundamentals For Book Professionals Twitter Fundamentals For Book Professionals Presentation Transcript

  • Twitter Fundamentals for Book Professionals Book Expo of America 2011 Leslie “@leslie” Poston©Leslie Poston, All Rights Reserved
  • Get Beyond “What’s Happening”©Leslie Poston, All Rights Reserved
  • • Who’s Interesting • New Ideas • Shared Memes • Connections • Interests and Passions©Leslie Poston, All Rights Reserved View slide
  • Write Your Twitter Success Story©Leslie Poston, All Rights Reserved View slide
  • JC Hutchins©Leslie Poston, All Rights Reserved
  • Scott Sigler©Leslie Poston, All Rights Reserved
  • Become Three Dimensional To Fans©Leslie Poston, All Rights Reserved
  • Neil Gaiman©Leslie Poston, All Rights Reserved
  • Margaret Atwood Sample Tweet: “True, if someone nicks my socks they are still mine. I just cant wear them. Thus unenforceable copyrights." (From Time article on 140 Twitter users who shape the experience)©Leslie Poston, All Rights Reserved
  • James Kelly©Leslie Poston, All Rights Reserved
  • You Can Choose To Opt Out©Leslie Poston, All Rights Reserved
  • George RR Martin©Leslie Poston, All Rights Reserved
  • ©Leslie Poston, All Rights Reserved
  • Unknowns Finding Fan Base©Leslie Poston, All Rights Reserved
  • Second Chance Sales©Leslie Poston, All Rights Reserved
  • Sarah Salway, Something Beginning With©Leslie Poston, All Rights Reserved
  • Stretch Your Creative Legs©Leslie Poston, All Rights Reserved
  • • Very Short Story • 140Story • Six Word Stories©Leslie Poston, All Rights Reserved
  • Create Community©Leslie Poston, All Rights Reserved
  • • Hashtags • Twitter Chats • Twitter Book Tours • Interview Fanbase • Lists©Leslie Poston, All Rights Reserved
  • Track Engagement©Leslie Poston, All Rights Reserved
  • Support Each Other©Leslie Poston, All Rights Reserved
  • Connect In Real Life©Leslie Poston, All Rights Reserved
  • • BEA11 • BookExpo • TweetUps • One2One©Leslie Poston, All Rights Reserved
  • Attract Attention©Leslie Poston, All Rights Reserved
  • Problems and Challenges©Leslie Poston, All Rights Reserved
  • Portability©Leslie Poston, All Rights Reserved
  • ©Leslie Poston, All Rights Reserved
  • (Q&A Session)©Leslie Poston, All Rights Reserved©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved