Social Media Starts     With You   Presented by Leslie Poston           June 2010          #awareyou
Stop Tripping Over    The Tools
The Tools Aren’t New.    Just Different.
JAN 16 1978This was the day that social networking was born.All of today’s social networks are descendants ofCBBS (Compute...
STOP               Getting Distracted By Shiny Objects©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
Leave “Social” Stumbling      Blocks BehindThink: ADAPTIVE MEDIA
FLEXYour Day to Day   Business
Leave Silos Behind
Fluid & OpenInfrastructure
Road Map ToA Strong, FlexibleBusiness
Top Down Integration
CEO Buy-In•   59% CEOs say social tools help    them innovate and compete•   91% of Inc. 500 companies surveyed    in 2009...
Department Leads•   Customer Service and    Sales Departments lead    use of corporate social•   Where is HR? Legal?    Mo...
Employee Level       •   Employees can be your           greatest resource       •   Use reciprocal mentoring           to...
COMMUNICATION  Key To Success
Internal Foundation   3 Departments = Good     MORE = BETTER
Who Should Be      Involved?           Marketing                         Customer Service   Sales               C-Suite   ...
Back Office SocialIntegrating social tools into the back office can help you set        the stage for success in the social ...
Empower Your Team
•   Adapt             •   Communications•   Answer             •   Guidelines•   Solve             •   Focus•   Map       ...
The Customer Is NOT    Always Right     (but how you treat them still matters)
• Cross Train• Checkpoints• Sometimes,  Answer = No• Follow Through• Follow Up
Adaptive Infrastructure
Time            Tools        Guidelines      Critical Thinking       Consequence          Reward          Remember:The Tri...
Teach How To Listen
By 2020, 84% of marketers agree that building customer trust will becomemarketing’s primary objective, and 82% agree that ...
"The illiterate of the 21st century will notbe those who cannot read and write, butthose who cannot learn, unlearn, andrel...
(Q&A Session)©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
Leslie Poston, Magnitude Media                         @leslie or @magnitudemedia on Twitter                       800•501...
Social Media Starts With YOU
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Social Media Starts With YOU

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I conducted a webinar for Awareness, Inc yesterday where we talked about getting your business fully socially integrated, getting CEO buy-in, lateral cross department development and more.

I will be embedding this in a blog post on Uptown Uncorked over the weekend and including links to all of the studies, examples and tools we discussed there.

Awareness, Inc will be embedding the slides on their blog with the audio from the webinar.

We had hundreds of people in attendance. Thank you all for giving me your time and attention, I hope you found it useful!



Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.

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  • Social Media Starts With YOU

    1. 1. Social Media Starts With You Presented by Leslie Poston June 2010 #awareyou
    2. 2. Stop Tripping Over The Tools
    3. 3. The Tools Aren’t New. Just Different.
    4. 4. JAN 16 1978This was the day that social networking was born.All of today’s social networks are descendants ofCBBS (Computerized Bulletin Board System),created in two weeks by Ward Christensen andRandy Suess. It enabled members of the ChicagoArea Computer Hobbyists Exchange to post andview notices on an electronic bulletin board,effectively becoming the world’s first on-linecommunity.Research study: “Social Network Hierarchies andtheir Impact on Business”Sample: 2322 persons ages 6-54
    5. 5. STOP Getting Distracted By Shiny Objects©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
    6. 6. Leave “Social” Stumbling Blocks BehindThink: ADAPTIVE MEDIA
    7. 7. FLEXYour Day to Day Business
    8. 8. Leave Silos Behind
    9. 9. Fluid & OpenInfrastructure
    10. 10. Road Map ToA Strong, FlexibleBusiness
    11. 11. Top Down Integration
    12. 12. CEO Buy-In• 59% CEOs say social tools help them innovate and compete• 91% of Inc. 500 companies surveyed in 2009 use at least one social tool at CEO level, up from 77% in 2008• One reason for buy-in given by CEOs: future crisis management credibility• Disconnect: 54% of CIOs still prohibit use of social at work
    13. 13. Department Leads• Customer Service and Sales Departments lead use of corporate social• Where is HR? Legal? More?• Address Issues (Privacy, Disclosure, Legalities, Decision Making)
    14. 14. Employee Level • Employees can be your greatest resource • Use reciprocal mentoring to bridge gaps with management • Empower • Trust • Guide
    15. 15. COMMUNICATION Key To Success
    16. 16. Internal Foundation 3 Departments = Good MORE = BETTER
    17. 17. Who Should Be Involved? Marketing Customer Service Sales C-Suite LegalHuman Resources
    18. 18. Back Office SocialIntegrating social tools into the back office can help you set the stage for success in the social public eye. It’s OK to practice.
    19. 19. Empower Your Team
    20. 20. • Adapt • Communications• Answer • Guidelines• Solve • Focus• Map • Fluidity• Tools
    21. 21. The Customer Is NOT Always Right (but how you treat them still matters)
    22. 22. • Cross Train• Checkpoints• Sometimes, Answer = No• Follow Through• Follow Up
    23. 23. Adaptive Infrastructure
    24. 24. Time Tools Guidelines Critical Thinking Consequence Reward Remember:The Trickle Down Method Isn’t Enough. Educate Staff At All Levels.
    25. 25. Teach How To Listen
    26. 26. By 2020, 84% of marketers agree that building customer trust will becomemarketing’s primary objective, and 82% agree that collaboration withcustomers will prevail over marketing.~1to1 Media survey of the 1to1 Xchange panel, April 2008I would argue that this day is already here
    27. 27. "The illiterate of the 21st century will notbe those who cannot read and write, butthose who cannot learn, unlearn, andrelearn" ~Alvin Toffler
    28. 28. (Q&A Session)©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
    29. 29. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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