Social Media 201 for Educators

Social Media 201 for Educators May 2010, Keene State College Presented By Leslie Poston #SM201KSC

Overview✓ Privacy and Legal Issues✓ Real World Social Media✓ Social Media In Class & Curriculum✓ Maximize Your Department✓ Social Leverage, Social Capitol✓ Social Outreach✓ Brainstorming sessions

PRIVACY

Facebook & Privacy(50 clicks, 170 options) infographic ©New York Times

What makes online privacy such a challenge?Other people’s cavalier attitude and ignorance about howthey share online and where their information goes affects everyone, especially on sites like Facebook.

Sometimes, it’s because they don’t think about cause and effect or consequences. The internet doesn’t seem related to real life to them. Sometimes, they understand the consequences, and don’t care. Most of the time, it’s a lack of education in social reach, public vs private concepts, and internet safety. we should be talking about this stuff in classes

do YOU understand online privacy & its cause and effect?

Quick Awareness AssessmentIf you get a Facebook friend request from a student should you accept orlimit your interaction to your group or fan page?If you accept, and the student posts pictures of illegal activity on their wall,did you know that you could be required to report it (depending on what it isand the involved parties’ age) to the local authorities or the school?Did you know that Facebook status messages are admissible as alibis andcorroborating evidence in a court of law?Did you know that employers (and some college admission departments)are actively seeking social proﬁles of students and potential employees andusing them in their ﬁnal decision process?Did you know that the Library of Congress, Google, Facebook and Bing allactively track and store tweets and public updates on other services?Did you know the Facebook Privacy Policy document is longer than the USConstitution?

Social Media and the Long Arm of the Law‣Facebook status messages acting as alibis, corroborating evidence and otheraspects of court cases‣Twitter status updates as binding contracts‣Dispensing of advice by unqualiﬁed representatives of brands or schools actionable‣Subpoenas being delivered by Facebook message‣Entire companies formed and dissolved without the principals ever meeting inperson‣Digital copyright issues arise, fair use, creative commons

What does this mean for you?You Need Social Media Guidelines, STAT!

Part of real world social media means setting clearguidelines and expectations and making them public Intel has a great social media guideline setSeveral colleges have been working to get clear guidelines in place, with varying degrees of success. Let’s take a look: •Washington University •Adrian College •Washington State •Missouri Valley College •Florida International University •DePaul University •Columbia University (not comprehensive) •Social Policy Generator for College Newspapers

Get Social In Class (Brainstorm)Facebook Groups: Twitter:Class Discussion Lateral outreach, professor to professor,Assignments admin to admin, etcInteractive Grading Sneak peek at other methods Sharing results real timeSMS: Financial aid resourceTexts as a teaching tool Admissions outreach Sports, sports, sportsBlogging: Event promotionBlog in a foreign languageBlog as a literary character Google Wave:Deconstruct a thesis in a blog post, use Embed in Blackboard for real timeinteractive media to illustrate points collaborations portable over the webLiveStream: LinkedIn:Simulate a television studio to teach Beginning of real world resume forjournalism concepts students, create case studies for them using public proﬁlesYouTube: Create groups for practice building aCreate admissions content work networkUpload lectures for open university Use Answers to demonstrate knowledgelearning courses or remote learning learned in class in real world setting

Get Social In Curriculum (Brainstorm) 9th Period Implementation by UC Berkeley’s OpenCast Project University of Georgia (freemium (since 2008) (video) model) Keene State College Learning and The need is to create a fully Teaching Commons integrated campus that encompasses social media, new Integrate administration and media, transmedia, and old media admissions as well that integrates well with existing curricula as wellThere are not many colleges doing this well... yet

Social Capitol and Social Leverage What is it? How do you get it? How do you use it?

(analysis and brainstormingsocial capital of educators in room)

Brand and Personal Reputation Management

Admissions and Administration Use

Outreach, Fundraising and Alumni Work

(Q&A Session)

Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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Social Media 201 for Educators

by Leslie Poston on Jun 07, 2010

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Social Media 201 for Educators — Presentation Transcript