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Social Media 101 for Educators
 

Social Media 101 for Educators

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Yesterday I was pleased to speak to Keene State college faulty and educators. I taught two classes, one at the 101 level for the new folks to social media (this one) and a more hands on and ...

Yesterday I was pleased to speak to Keene State college faulty and educators. I taught two classes, one at the 101 level for the new folks to social media (this one) and a more hands on and interactive one at the 201 level for the more advanced user. Their #kcelt department is doing some good things bringing a more social curricula to the entire school.


Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.

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Social Media 101 for Educators Social Media 101 for Educators Presentation Transcript

  • Social Media 101 for Educators May 2010, Keene State College Presented By Leslie Poston #SM101KSC©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Video Made By Erik Qualman, Author: Socialnomics©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Overview ✓ Choosing Platforms ✓ Getting Set Up ✓ Posting Etiquette ✓ Following & Friending Etiquette ✓ Terminology ✓ Time Management ✓ Usage Examples and Best Practices ✓ Privacy & Reputation Management ✓ Keeping Up With New Tools©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • How do I avoid being overwhelmed by options?©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Use The Rule of Fives©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Pick 5 Platforms For Your Focus & Energy } ✓ TWITTER Starter Pack ✓ FACEBOOK ✓ LINKED IN ✓ BLOG ✓ READER or AGGREGATOR©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • OUTREACH = TwitterGROUPS & INTERNAL = FacebookKNOWLEDGE SHARE = BlogLATERAL REACH = LinkedInNEW INFO & LEARNING = Reader or Aggregator©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Twitter (Getting Started) Recorded with Jing, a free screencasting tool that allows you to record and share 5 minute how-to videos©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Twitter (Getting Started) Recorded with Jing, a free screencasting tool that allows you to record and share 5 minute how-to videos©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Twitter (Making It Useful) Recorded with free tool Screentoaster.com©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Twitter (Making It Useful) Recorded with free tool Screentoaster.com©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Twitter (Keeping Up) ✓ Twitter.com + Search Tools + Lists ✓ Seesmic Desktop + Search Tools + Lists ✓ CoTweet + Search Tools + Lists + YourTeam ✓ Scheduled Check-Ins©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Facebook ✓ Teacher to Class = ✓ Personal Profile Group (required) ✓ Teacher to Teacher = ✓ Fan Page School Fan Page (now “Like”) ✓ Teacher to Student = ✓ Group Page Friend on Profile (limited (per class) until after grad) ✓ Community Page ✓ College or Department (passive) Outreach = Fan Page, Community Page©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Facebook (In Practice) ✓Groups can replace your clunky Blackboard interface ✓Fan Pages can help with college recruiting ✓Groups can help bring alumni together for causes ✓Fan Pages can become a place to inform parents ✓Event Pages can help bring outside community in ✓Content can be shared for broader reach ✓Classes can be taught right online in many cases ✓Papers and Reading can be assigned and discussed ✓Office hours can be held online in chat ✓Upload videos for students to reference later ✓Have students upload content as part of courses©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • LinkedIn ✓Educator to Educator ✓Educator to School or Organization ✓Educator to Department ✓Leverage Groups ✓Controlled, lateral networking©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Blog! Contrary to recent opinion, blogs are not dead.They remain a great way to demonstrate knowledge, interact with students and colleagues, as well as to inform parents. If you can’t afford to host your own, use a free site. I recommend: WordPress.com or Blogger.com Signing up and getting started is super easy! ©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Reader or Aggregator ✓ Ingest Information ✓ Track Information ✓ Share Information ✓ Commentary ✓ Monitor Personal Use ✓ Develop Your Use Ratio ✓ What Do Others Find ✓ What Do You Find Important? Important? ✓ Trend Tracking ✓ Social News Filter©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • You’ve set up profiles and platforms. You’ve gotten a basic grasp of what each kind is for. You’ve interacted a little to test the waters. NOW WHAT?©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • What’s The “Best” Way To Interact On... Facebook? Etiquette Twitter? LinkedIn? Blogs and Comments? Readers and Aggregators?©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Who the heck are all these people, and why are they following ME?©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Guideposts for Following & Friending 1. You do not have to follow back every person or company who follows you 2. Using search tools to find topics of interest and people talking about them will net you a more valuable stream 3. Being engaged and joining conversations, hashtags, and groups will draw more interesting and useful people into your circle 4. Keeping your follow ratio tight will help you cross various following algorithms and grow without limits 5. Create and maintain lists of educators etc to sort for yourself and help others find useful colleagues & organizations 6. Worry less about quantity and more about quality of followers on all platforms (5 people who give great value are much better than 500,000 lurkers or spammers) 7. Slow down! You don’t have to do all of this in the first five minutes. You’ll be happier if you go at your own pace.©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • PRIVACY©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Facebook & Privacy (50 clicks, 170 options) infographic ©New York Times©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Self Maintained Silo’d Link Level Sharing©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • What About My Reputation and Brand Protection? ✓ School Wide Guidelines for Staff ✓ Privacy Education for Students ✓ Learn to Engage Where Issues Occur ✓ Practice Authenticity & Human Business©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Time Management ✓Schedule during regular email checks, make part of daily routine ✓5 days a week, 7 if you have the bandwidth ✓Do make daily short status updates ✓Don’t stress about daily blog posts ✓Don’t be afraid to declare RSS bankruptcy once a month ✓Answer what you can, you won’t be able to answer every question or comment everywhere ✓Be patient, it takes about a month to grow your network to a point where it is interesting and useful ✓Take breaks if you start to feel stressed©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Who’s Doing It Right For Education?©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Basic Social Media Policies In Place •Washington University •Adrian College •Washington State •Missouri Valley College •Florida International University •DePaul University •Columbia University (not comprehensive) •Social Policy Generator for College Newspapers©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Social Media Degree Programs London South Bank University (launched 2008) Birmingham University (launched 2009) University of Georgia (Also integrates into work flow) Some colleges and universities like UNH and SNHU are just now adding social media to their curricula Starter Pack: Education User Build Professors Online University Quick Search Financial Aid Information Admissions Quick List©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Terminology➡ Follower - someone who opts to listen to your updates on Twitter➡ Friend - the social media term for a connection on a social network (not always an actual real life friend,sometimes a coworker or other entity)➡ Connection - most often used on networks like LinkedIn for someone in your network➡ Stream - the continuous roll of updates and information on social media➡ Firehose - what happens when your stream gets noisy and unmanageable with too much information or wheninformation is going to fast to keep up➡ Network - your net of connections, friends and followers online➡ RSS - real simple syndication, a way to have things you are interested in online delivered to you for ingestion➡ Tweet - a 140 character long status update on Twitter➡ Update - a status update on other social networks, usually short (140 - 420 characters)➡ Status - the short messages used on platforms like Facebook and Twitter to tell people what you are thinking,what’s happening around you or what you are doing, or to converse with people on those platforms➡ Blog - a shared online website similar in style to a journal with daily, weekly or monthly entries and the ability forreaders to comment and interact➡ Hashtag - an abbreviation or code starting with the # symbol, used to sort and find conversation about or at aconference, event, chat or general topic (example: #SMCEDU, #SMBNH)➡ Feed Reader - a tool used for collecting, sharing and reading the RSS feeds you subscribe to➡ Aggregator - a tool that collects content and social activity in one place➡ Direct Message - a private message between two parties➡ Reply - a public message between two parties➡ TOS - terms of service agreements, found on every social site and many web sites➡ Privacy Policy - where a web site or service lets you know what they plan to do with your information and content ©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • (Q&A Session)©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved