Seminar on Metrics for Awareness

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For more notes see my blog at http://magnitudemedia.net/2012/05/wrap-post-from…with-awareness/ …

For more notes see my blog at http://magnitudemedia.net/2012/05/wrap-post-from…with-awareness/

I use Creative Commons Search to find awesome, available for use images for my slide shows. Credit for the images that made this slide show more awesome go to:

Marc_Smith, Adbusters, Seattle Municipal Archives, NASA Goddard Space Flight Center, Search Engine People, craigCloutier, Anonymous9000, klipfolio, mtanalytics, stockerre, filmnoir 1, Nicholas Felton

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    my name is mercy.here is my privet e-mail'(mercy_hassan22@yahoo.in)
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Transcript

  • 1. FROM DUMMY TO GENIUS Tips for Social Media Metrics
  • 2. image credit @marc_smith Get past metrics paralysisTurn data churn into actionable metrics Use metrics to drive actions and goals Tame the analytics beast
  • 3. OCCUPY ANALYTICSDid you know?Untamed analytics areputting the OccupyMovement at risk.Analytics are a two-waystreet. image by AdBusters
  • 4. 5 MAIN METRICS CHANNELS• Marketing• Human Resources• Customer Service• Sales• Operations image by Seattle Municipal Archives
  • 5. TO AUTOMATE OR NOT TO AUTOMATE • Automate basic reporting or recurring custom reports • Manuallyanalyze content structure and sentimentimage by NASA Goddard Space Flight Center
  • 6. KEY B2B METRICS• Cost per sale• Customer Lifetime Value• Database Performance• Length of Sales Cycle image by Search Engine People• Conversion Rates• Lead Generation / Referrals
  • 7. KEY B2C METRICS• Cost per acquisition• Bounce Rate• Abandonment Rate at Checkout• Conversion Rate• Click Through Rate• Deep Page Engagement image by craigCloutier• Repeat visitors• Use KPIs for Micro Data
  • 8. MEASURING SOCIAL METRICS • Google + • Twitter • Facebook • YouTube • Pinterest • Email • Website • Mobile
  • 9. COMPETITIVE INTELLIGENCE• Google Analytics• Extensions / Plug-ins• Alerts• Saved Search• Excel image by Anonymous9000
  • 10. MAXIMIZE KPI TRACKING• KPI by industry• KPI per goal• KPI per problem to solve image by klipfolio• KPI for demographics• KPI for finances
  • 11. THE ALMIGHTY SPREADSHEET image by mtanalytics
  • 12. SEGMENTING• Source• Location• Demographic• Keyword• Ads• Mobile• More
  • 13. FILTER OUT IP• Filter out your own IP• Filter the IP of others
  • 14. VISITOR FLOW
  • 15. ROPE IN PPC
  • 16. KEY GOALS• What should your visitor DO when they come to your site?• What are your incremental objectives?• Don’tget distracted by nebulous, shaky or vague goals image by stockerre
  • 17. DOWNLOAD DETECTIVE image by filmnoir 1
  • 18. SENTIMENTEmotional aftertaste left after an interaction with a brand
  • 19. MEASURING MORE• Page Load Times• Video Metrics• Phone Calls• Social Buttons• QR Codes image by google.com blog• TV Ads
  • 20. QUANTIFIED SELF image by feltron
  • 21. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Author: Social Media Metrics for Dummies (Wiley, 2012) Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved