Opportunity or Threat? Social Media & Brands

How Big Are Your Virtual Ears? ©Leslie Poston, All Rights ReservedNot Intended For Reproduction, Sharing Or Sale

The Art Of Listening • Where You Listen • How You Listen • What You Do With What You Hear • Active Listening Techniques • Passive Listening (Yes, More) • Engagement • Backchannel & Frontline Change ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale

TOOLS Listening Listening Listening Data Gathering Data InterpretationResearch Research ResearchBackchannel Communication Building A Frontline Team Setting Goals And Strategy Building A Toolset Engagement ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale

Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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Opportunity or Threat? Social Media & Brands

by Leslie Poston on Sep 15, 2009

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Opportunity or Threat? Social Media & Brands — Presentation Transcript