Opportunity or Threat?
Social Media + Brands
Leslie Poston
Founder, Uptown Uncorked
Co-Founder, Film Pop!
Co-Founder, Social Mic
Co-Author: Twitter for Dummies (July 2009)
©Leslie Poston, All Rights Reserved
Not Intended For Reproduction, Sharing Or Sale

How Big Are Your Virtual Ears?
©Leslie Poston, All Rights Reserved
Not Intended For Reproduction, Sharing Or Sale

The Art Of Listening
• Where You Listen
• How You Listen
• What You Do With What You Hear
• Active Listening Techniques
• Passive Listening (Yes, More)
• Engagement
• Backchannel & Frontline Change
©Leslie Poston, All Rights Reserved
Not Intended For Reproduction, Sharing Or Sale

Not Listening At All: Busted
©Leslie Poston, All Rights Reserved
Not Intended For Reproduction, Sharing Or Sale

Not Listening Well: Crippled
©Leslie Poston, All Rights Reserved
Not Intended For Reproduction, Sharing Or Sale

Learned To Listen: Improving
©Leslie Poston, All Rights Reserved
Not Intended For Reproduction, Sharing Or Sale

TOOLS
Listening Listening Listening
Data Gathering
Data Interpretation
Research Research Research
Backchannel Communication
Building A Frontline Team
Setting Goals And Strategy
Building A Toolset
Engagement
©Leslie Poston, All Rights Reserved
Not Intended For Reproduction, Sharing Or Sale

Leslie Poston, Founder Uptown Uncorked
Co-Founder, Social Mic | Co-Founder, Film Pop!
@geechee_girl on Twitter (and most other networks)
800•501•4049 phone | 928•438•5038 fax
info@uptownuncorked.com
Co-Author: Twitter for Dummies (Fitton, Poston, Gruen) Summer 2009
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http://linkedin.com/in/bgweorg