Hooksett Library: Twitter 101

When the State Department stops Twitter from doing an upgrade because it is the most reliable source of news and communications during the Iran election, it isn’t just a fad anymore. ©Leslie Poston, All Rights Reserved

Excuses • I’m too old/young • It’s too hard • No one who does what I do is on Twitter • I’m overwhelmed • The web interface sucks to use • I don’t know what to say • No one will talk to me • I don’t know how to ﬁnd people ©Leslie Poston, All Rights Reserved

Not Just For The Young • Fastest growing Facebook segment: Women 55+ • Dominant Twitter age bracket is 35 - 44, but fastest growing is 45 - 54 • Average age of LinkedIn user is 41 ©Leslie Poston, All Rights Reserved

vmarinelli There are ways in which I have not yet embarrassed my children today, but there are several hours remaining, and I am ambitious. rsmallbone Little girl to her daddy at the grocery store: "When I grow up, I'm gonna CHEW GUM!" They can't all be Nobel Prize winners. ChiNurse Today's forecast: Irrational irritability, with a slight chance of napping. badbanana The restaurant across the street has gone out of business. I will miss wondering how it stays open. gordonshumway Guys, I just vacuumed up the biggest spider ever. On a related note, who would like to buy a vacuum cleaner? Gently used. thedayhascome I drove an hour in traffic to sit in a cubicle with a computer that doesn't appreciate I'm wearing a funny tie or living the American Dream. cabel Everything you need to know about me and vegetables can be found in this shopping list from Nicole: "2 Zucchinis (they look like cucumbers)" adamisacson My cats aren't interested in the toy mice I gave them today. But I wasn't interested in the starling they gave me last year. So we're even. jasonpermenter [WWDC UPDATE] Glitch in updated iPhone OS bends space-time. Developers will be working on the issue since 1978. #wwdc ampersandwich Sun comes out. I open door. Sun disappears. I close door. Sun comes out. Sun has been getting lessons from the cat. Zappos Ate hot jalapeno @skimshady grew in yard. Had to walk around w/ tongue hanging out. Now his dogs won't stop following me around Not WHAT you say, but HOW, that matters. ©Leslie Poston, All Rights Reserved

Tools To Listen • Radian6 (Paid) • BlvdStatus.com (free, offers campaigns) • Google Alerts (free, keyword based, boolean search terms help narrow) • Google Analytics (free, fully customizable) • DNA13 (paid, encompasses print+web) • HaveAMint (free, fully programmable in php) ©Leslie Poston, All Rights Reserved

Tools to Engage • Seesmic Desktop (Adobe Air) • TweetDeck (Adobe Air, iPhone) • PeopleBrowsr (Web) • CoTweet (Web) • PockeTwit (Windows Mobile) • UberTwitter or Twitterberry (Blackberry) • Tweetie (Mac/iPhone/iPod Touch) • Ping.fm (Broadcast), TweetLater (scheduled) • RSS Tools ©Leslie Poston, All Rights Reserved

What To Avoid • Flash Web Sites (kills your SEO/SEM) • Framed Linking (kills their SEO/SEM) • Excessive Marketing, Link Spamming • Exceeding A Good Ratio of Pro/Personal (1:9) • Not Listening/Not Engaging • The Follower Count Trap • The Symmetrical Following Trap ©Leslie Poston, All Rights Reserved

Leslie Poston, Founder Uptown Uncorked Co-Founder, Social Mic | Co-Founder, Film Pop! @geechee_girl on Twitter (and most other networks) 800•501•4049 phone | 928•438•5038 fax info@uptownuncorked.com Co-Author: Twitter for Dummies (Fitton, Poston, Gruen) Summer 2009 If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/bgweorg ©Leslie Poston, All Rights Reserved

Hooksett Library: Twitter 101

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