Hooksett Library: Twitter 101

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After the release of our book, Twitter for Dummies (co-authors Fitton, Poston, Gruen), The Hooksett Library kindly asked me to come do a Twitter 101 breakfast at the basic level, and sign a copy. Here is my presentation.

Note: in 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.

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  • Hooksett Library: Twitter 101

    1. 1. It’s More Than Just Twitter Hooksett Library, July 2009©Leslie Poston, All Rights Reserved
    2. 2. When the State Department stops Twitter from doing an upgrade because it is the most reliable source of news and communications during the Iran election, it isn’t just a fad anymore.©Leslie Poston, All Rights Reserved
    3. 3. Excuses • I’m too old/young • It’s too hard • No one who does what I do is on Twitter • I’m overwhelmed • The web interface sucks to use • I don’t know what to say • No one will talk to me • I don’t know how to find people©Leslie Poston, All Rights Reserved
    4. 4. Not Just For The Young • Fastest growing Facebook segment: Women 55+ • Dominant Twitter age bracket is 35 - 44, but fastest growing is 45 - 54 • Average age of LinkedIn user is 41©Leslie Poston, All Rights Reserved
    5. 5. 40404 Join Wasn’t that easy?©Leslie Poston, All Rights Reserved
    6. 6. Libraries on Twitter©Leslie Poston, All Rights Reserved
    7. 7. You Need The Right Tools To Conquer Feeling Overwhelmed (and that sucktastic web interface)©Leslie Poston, All Rights Reserved
    8. 8. vmarinelli There are ways in which I have not yet embarrassed my children today, but there are several hours remaining, and I am ambitious. rsmallbone Little girl to her daddy at the grocery store: "When I grow up, Im gonna CHEW GUM!" They cant all be Nobel Prize winners. ChiNurse Todays forecast: Irrational irritability, with a slight chance of napping. badbanana The restaurant across the street has gone out of business. I will miss wondering how it stays open. gordonshumway Guys, I just vacuumed up the biggest spider ever. On a related note, who would like to buy a vacuum cleaner? Gently used. thedayhascome I drove an hour in traffic to sit in a cubicle with a computer that doesnt appreciate Im wearing a funny tie or living the American Dream. cabel Everything you need to know about me and vegetables can be found in this shopping list from Nicole: "2 Zucchinis (they look like cucumbers)" adamisacson My cats arent interested in the toy mice I gave them today. But I wasnt interested in the starling they gave me last year. So were even. jasonpermenter [WWDC UPDATE] Glitch in updated iPhone OS bends space-time. Developers will be working on the issue since 1978. #wwdc ampersandwich Sun comes out. I open door. Sun disappears. I close door. Sun comes out. Sun has been getting lessons from the cat.Zappos Ate hot jalapeno @skimshady grew in yard. Had to walk around w/ tongue hanging out. Now his dogs wont stop following me around Not WHAT you say, but HOW, that matters.©Leslie Poston, All Rights Reserved
    9. 9. Of COURSE People Will Talk To You (Plus, if you talk to me, I’LL talk to you. Like having a ringer on your team.)©Leslie Poston, All Rights Reserved
    10. 10. It’s more about “engaging” than finding.©Leslie Poston, All Rights Reserved
    11. 11. Let Go Of What-Ifs ENGAGE LISTEN CONNECT SOLVE BE HUMAN©Leslie Poston, All Rights Reserved
    12. 12. Getting On Twitter Twitter.com OR Join/SMS 40404 Handle Bio Photo Link Settings Background Tweets©Leslie Poston, All Rights Reserved
    13. 13. GOALS, STRATEGY, TIME©Leslie Poston, All Rights Reserved
    14. 14. Tools To Listen• Radian6 (Paid)• BlvdStatus.com (free, offers campaigns)• Google Alerts (free, keyword based, boolean search terms help narrow)• Google Analytics (free, fully customizable)• DNA13 (paid, encompasses print+web)• HaveAMint (free, fully programmable in php) ©Leslie Poston, All Rights Reserved
    15. 15. Tools to Engage• Seesmic Desktop (Adobe Air)• TweetDeck (Adobe Air, iPhone)• PeopleBrowsr (Web)• CoTweet (Web)• PockeTwit (Windows Mobile)• UberTwitter or Twitterberry (Blackberry)• Tweetie (Mac/iPhone/iPod Touch)• Ping.fm (Broadcast), TweetLater (scheduled)• RSS Tools ©Leslie Poston, All Rights Reserved
    16. 16. What To Avoid • Flash Web Sites (kills your SEO/SEM) • Framed Linking (kills their SEO/SEM) • Excessive Marketing, Link Spamming • Exceeding A Good Ratio of Pro/Personal (1:9) • Not Listening/Not Engaging • The Follower Count Trap • The Symmetrical Following Trap©Leslie Poston, All Rights Reserved
    17. 17. What Concerns Are Left For You? (Q&A Session)©Leslie Poston, All Rights Reserved
    18. 18. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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