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Fans, Friends, Followers, Groupies and Audiences
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Fans, Friends, Followers, Groupies and Audiences

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Second workshop given at the Greater Manchester Chamber of Commerce in June 2010, this time teaching local businesses how to find, cultivate and keep fans online, and about what kind of fans they …

Second workshop given at the Greater Manchester Chamber of Commerce in June 2010, this time teaching local businesses how to find, cultivate and keep fans online, and about what kind of fans they could expect to find with various interactions.

Note: In 2010 we changed out company name from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.

Published in Business , Technology
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  • A meme is:\nAn idea that, like a gene, can replicate and evolve.\nA unit of cultural information that represents a basic idea that can be transferred from one individual to another, and subjected to mutation, crossover and adaptation.\nA cultural unit (an idea or value or pattern of behavior) that is passed from one generation to another by nongenetic means (as by imitation); “memes are the cultural counterpart of genes”.\n\n
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Transcript

  • 1. Fans, Friends, Followers,Groupies, and AudiencesHow to tell the difference, find yours and build them up Presented by Leslie Poston June 2010 #gmccfan
  • 2. Who Are All ThesePeople, And Why Are They Following Me?
  • 3. • Fan - Someone who joins a page, usually on Facebook, because they like a company, service, film, band or other public entity• Friend - noun: Catch all term on social networks for someone who decides to be connected to you. verb: The act of following someone on a social network.• Follower - Someone who decides they are interested in what you have to say and subscribes to your updates on a social network.• Groupie - Someone who will blindly fan, friend and follow their favorite bands, brands, movies, actors and other entities on all networks they can find them, then will incessantly talk about the entity everywhere they are. Also known as a “super fan” in some circles.• Audience - 1) People who passively listen to your message, usually in a community or on a blog. 2) Your target market for creative content on various networks.• Community - A network of true fans and groupies that gather around an entity and interact with real conversation, often building a rapport based on trust and helpfulness as well as camaraderie. Can be private (white label) or public (Facebook or other social network).
  • 4. Worry less aboutwhich is better to have.Work harder at beingworth connecting with.
  • 5. Building Value First Presence Accessibility Communication Customer Service Public Service Resource Sharing
  • 6. You Increase Your ValueBy Valuing Others First
  • 7. HighlightAcknowledge Share Thank Credit Link
  • 8. image from portlandart.netLet People Play With Your Content
  • 9. The Best Internet MemesGet Mixed, Remixed, Mashed Up And Shared. Communities grow around them.
  • 10. } IKEAConverse Some Companies Letting Fans Play Ford Pepsi
  • 11. Fans
  • 12. • Create Public Presences• Utilize Open Search• Keyword RSS and Alerts• Targeted Interaction• Responsiveness
  • 13. image from digitalksFriends
  • 14. • Know difference between real life friends and online friends• Work to turn online friends into real life connections• Know what makes folks want to friend a business or other entity• Know what makes people want to friend YOUR business - what do you offer?• Know the boundaries of “friending”• Respect customer privacy and customer time
  • 15. Followers
  • 16. • Reciprocate to give customers access• Acknowledge passive follow conventions• Know follow is not required for interaction• Know numbers don’t always mean success• Make your interactions less about you• Keyword for conversation, not follow
  • 17. Groupies
  • 18. • Apple is a brand that has groupies• Groupies flock to entities that give them something extraordinary in exchange for their loyalty• Brands that have groupies leave a positive emotional aftertaste after each interaction with their brand, no matter how small
  • 19. Audiences
  • 20. • Audiences often translate to repeat visitors to a site• Interested in your content and thoughts but may not interact directly• Often translate well offline if cultivated (for example, attending an indie film screening or a concert)• Often first found online talking about a brand, but not to it
  • 21. Communities
  • 22. • Communities expect to be taken care of• Communities lead to the most discovery• These groups of people are invested in a brand, and in its success, and will give feedback freely• Communities expect results• Communities need management• Communities must be cultivated
  • 23. Learn To Tie It All Together
  • 24. Think Past Gimmicks
  • 25. Give Your Growth Time
  • 26. Have A Consistent Online Pulse
  • 27. Build On Your Own Networks
  • 28. Know your policy on content sharing
  • 29. (real time analysis)note: this ended up being an analysis of the Radisson Manchester, present in the class
  • 30. (Q&A Session)©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  • 31. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved