Does ConstructionNeed Social Media?      Leslie Poston
It’s More That Social Media Needs You        (or at least the people there do)
What is it?
Social Media is to the business todayWhat Lotus was to the business years ago       Just another tool to master
The Tools Aren’t New.    Just Different.
Your Social Tool Box                     Website •                    Email List •        Shareable Newsletter •          ...
Why do I need it?
Making Online SalesGetting Sales LeadsIncreasing Brand AwarenessEducating and Informing CustomersPotential Customer Resear...
How can it hurt me?
not listening & responding can lead to brand damagecareless job site postings can lead to regulatory issueslack of a polic...
How can it help me?
Twitter   user seekingcontractor
Facebook   user seekingcontractor
Builders On Twitter
Be Where The Customer Can Find You             (The New Yellow Pages)           Network With Your Peers  Showcase Your Ind...
Can it increase my sales?
By 2020, 84% of marketers agree that building customer trust will becomemarketing’s primary objective, and 82% agree that ...
Real Time SalesMonika and Jay McGillicuddyTandem REALTOR® Team - Seeking ListingsTwitter (@monikamcg | @acemaker)FaceBooK(...
Is it a time sink?
Time Management      Tools      Software      Scheduling      Multiple Helpers
Are other people in the  trades using it yet?
~Builder Magazinearticle on construction and social media
Do I have to be on every site?
Choose No More Than 5 Touch Points
What are the legal issues?
Let’s Take A Detour:       Facebook(they gave you a gift this week)
"The illiterate of the 21st century will notbe those who cannot read and write, butthose who cannot learn, unlearn, andrel...
(Q&A Session)©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
Leslie Poston, Magnitude Media                         @leslie or @magnitudemedia on Twitter                       800•501...
Does Construction Need Social Media?
Does Construction Need Social Media?
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Does Construction Need Social Media?

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Presented by Leslie Poston of Magnitude Media at the Lakes Region Home Builders and Remodelers Association of NH in May 2011

Published in: Business, Technology
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  • NOTE: If you're passing admin rights off to this account from another account (like your personal one), there are a few more steps. You should remove the old account from the page's admin list, and then add the new account. You can set up a dummy business in steps 1-6 if the page already exists and you're just transferring ownership. Just be sure to delete your fake business when you're done.\nTo transfer ownership to the new account, first log out of it and into the old one. Go into the settings of the page you administer and go to "Manage Admins." Enter the email address of the account you just set up and hit return, which will add the new account as an admin.\nOnce your new, profile-less account is set up as an admin for your brand's page, you'll be able to remove any unwanted admins. This also makes it easier to manage employee turnover moving forward.\n\n
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  • Does Construction Need Social Media?

    1. 1. Does ConstructionNeed Social Media? Leslie Poston
    2. 2. It’s More That Social Media Needs You (or at least the people there do)
    3. 3. What is it?
    4. 4. Social Media is to the business todayWhat Lotus was to the business years ago Just another tool to master
    5. 5. The Tools Aren’t New. Just Different.
    6. 6. Your Social Tool Box Website • Email List • Shareable Newsletter • Blog or News Feed • Social Platforms • SEO & SMO •
    7. 7. Why do I need it?
    8. 8. Making Online SalesGetting Sales LeadsIncreasing Brand AwarenessEducating and Informing CustomersPotential Customer ResearchReaching New DemographicsGathering Competitive IntelligenceOn The Spot Project UpdatesTracking EmployeesHelping Find & Hire New HelpBeing A News SourceGaining Support For Your Cause
    9. 9. How can it hurt me?
    10. 10. not listening & responding can lead to brand damagecareless job site postings can lead to regulatory issueslack of a policy can lead to issues with unhappy employeesbut... not being online at all makes it harder for people tofind and hire you in this social age and harder to dodamage control when needed
    11. 11. How can it help me?
    12. 12. Twitter user seekingcontractor
    13. 13. Facebook user seekingcontractor
    14. 14. Builders On Twitter
    15. 15. Be Where The Customer Can Find You (The New Yellow Pages) Network With Your Peers Showcase Your Industry Knowledge Show Your Portfolio
    16. 16. Can it increase my sales?
    17. 17. By 2020, 84% of marketers agree that building customer trust will becomemarketing’s primary objective, and 82% agree that collaboration withcustomers will prevail over marketing.~1to1 Media survey of the 1to1 Xchange panel, April 2008I would argue that this day is already here
    18. 18. Real Time SalesMonika and Jay McGillicuddyTandem REALTOR® Team - Seeking ListingsTwitter (@monikamcg | @acemaker)FaceBooK(Personal Profiles; Activity on Groups, Pages of Others; Wall Interaction)MySpace(Personal profiles, Comment Interaction)Web Site With Blog(http://monikamcgillicuddy.com/wordpress/)Real Life Connections
    19. 19. Is it a time sink?
    20. 20. Time Management Tools Software Scheduling Multiple Helpers
    21. 21. Are other people in the trades using it yet?
    22. 22. ~Builder Magazinearticle on construction and social media
    23. 23. Do I have to be on every site?
    24. 24. Choose No More Than 5 Touch Points
    25. 25. What are the legal issues?
    26. 26. Let’s Take A Detour: Facebook(they gave you a gift this week)
    27. 27. "The illiterate of the 21st century will notbe those who cannot read and write, butthose who cannot learn, unlearn, andrelearn" ~Alvin Toffler
    28. 28. (Q&A Session)©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
    29. 29. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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