Content Creation

Know WHY You Are Generating or Repurposing ContentTo increase search To display knowledge engine ranking or authority To drive trafﬁc to a site To start a conversation©Leslie Poston, All Rights Reserved

Scannable Text Writing Method ✓ keywords (bold, highlighted somehow) ✓ sub-headings (with meaning, not just wit) ✓ lists (the internet loves a bullet point) ✓ single idea paragraphs (users skim) ✓ conclusion as beginning (inverted pyramid style) ✓ less is more (when it comes to words online: use half what you’d normally use)

Retention practices + value= positive emotional branding

• Upload old newsletters as PDFs for download on your site • Use selections from old newsletters and marketing materials to seed blog posts • Scan in old photos and use them on your site, blog or Flickr accounts • Find old video and use it as “nostalgia” content, or use it to launch new conversations with updated video “replies” • Use old audio content to start a podcast or internet radio show RECYCLE “Old” Content©Leslie Poston, All Rights Reserved

Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

Content Creation

by Leslie Poston on Aug 26, 2009

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Content Creation — Presentation Transcript

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