Best Practices For Standout          Websites In A Regulated Industry                               NHASFAA, November 2009...
Should You Have a Site?©Leslie Poston, All Rights Reserved
YES                 It helps you stand out in a sea of                 information                 It helps you become a r...
The Good News?           You all have to comply with the same rules           and restrictions, so everyone starts on the ...
Biggest Issues In Your Industry Online:                                        Privacy                        No Ability T...
Brand Focus                                         Usability                                       User Interface        ...
Brand Focus Should Answer:                                        Who Are You?                                      What D...
Usability and User Interface                               Often Go Hand In Hand(this flow chart is here for a laugh, but a...
Good Information Flow               means that your data is always current                 and where you put it makes sens...
CLICK HERE                     Fill Your Site With Calls To Action©Leslie Poston, All Rights Reserved
Be Helpful              Give back more than you expect to get.                 Users will see you as more than            ...
Be Human       This is were social media can step in and help©Leslie Poston, All Rights Reserved
But How Do You Know If It’s Working!?©Leslie Poston, All Rights Reserved
Increased Inquiries                                      & Applications                                      plus         ...
HaveAMint.com©Leslie Poston, All Rights Reserved
Social Media Is So Overwhelming!                            How Do We Keep Up?©Leslie Poston, All Rights Reserved
Interaction Tools                                Aggregators                                      Sharing Tools©Leslie Pos...
What Concerns Are Left For You?                              (Q&A Session)©Leslie Poston, All Rights Reserved
Leslie Poston, Magnitude Media                         @leslie or @magnitudemedia on Twitter                       800•501...
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Best Practices For Standout Websites In A Regulated Industry

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A brief presentation I did for NHASFAA in november 2009.


Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.

Published in: Education, Technology, Design
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  • Best Practices For Standout Websites In A Regulated Industry

    1. 1. Best Practices For Standout Websites In A Regulated Industry NHASFAA, November 2009©Leslie Poston, All Rights Reserved
    2. 2. Should You Have a Site?©Leslie Poston, All Rights Reserved
    3. 3. YES It helps you stand out in a sea of information It helps you become a resource for help It helps you reach the students looking for loans, who expect companies to have a site It helps you define your brand in a heavily regulated industry©Leslie Poston, All Rights Reserved
    4. 4. The Good News? You all have to comply with the same rules and restrictions, so everyone starts on the same level online. This sounds restrictive, but actually gives you more room to compete for people’s attention.©Leslie Poston, All Rights Reserved
    5. 5. Biggest Issues In Your Industry Online: Privacy No Ability To Compete In Price Information Disclosure Changing Federal and State Regulations©Leslie Poston, All Rights Reserved
    6. 6. Brand Focus Usability User Interface Information Flow Calls To Action Be In Service©Leslie Poston, All Rights Reserved Be Human
    7. 7. Brand Focus Should Answer: Who Are You? What Do You Offer? Why Are You Here?©Leslie Poston, All Rights Reserved
    8. 8. Usability and User Interface Often Go Hand In Hand(this flow chart is here for a laugh, but a flow chart can help design your site better)©Leslie Poston, All Rights Reserved
    9. 9. Good Information Flow means that your data is always current and where you put it makes sense to people outside of your industry©Leslie Poston, All Rights Reserved
    10. 10. CLICK HERE Fill Your Site With Calls To Action©Leslie Poston, All Rights Reserved
    11. 11. Be Helpful Give back more than you expect to get. Users will see you as more than just a financial aid company©Leslie Poston, All Rights Reserved
    12. 12. Be Human This is were social media can step in and help©Leslie Poston, All Rights Reserved
    13. 13. But How Do You Know If It’s Working!?©Leslie Poston, All Rights Reserved
    14. 14. Increased Inquiries & Applications plus Site Analytics©Leslie Poston, All Rights Reserved
    15. 15. HaveAMint.com©Leslie Poston, All Rights Reserved
    16. 16. Social Media Is So Overwhelming! How Do We Keep Up?©Leslie Poston, All Rights Reserved
    17. 17. Interaction Tools Aggregators Sharing Tools©Leslie Poston, All Rights Reserved
    18. 18. What Concerns Are Left For You? (Q&A Session)©Leslie Poston, All Rights Reserved
    19. 19. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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