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Best Practices For Standout Websites In A Regulated Industry
 

Best Practices For Standout Websites In A Regulated Industry

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A brief presentation I did for NHASFAA in november 2009. ...

A brief presentation I did for NHASFAA in november 2009.


Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.

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Best Practices For Standout Websites In A Regulated Industry Best Practices For Standout Websites In A Regulated Industry Presentation Transcript

  • Best Practices For Standout Websites In A Regulated Industry NHASFAA, November 2009©Leslie Poston, All Rights Reserved
  • Should You Have a Site?©Leslie Poston, All Rights Reserved
  • YES It helps you stand out in a sea of information It helps you become a resource for help It helps you reach the students looking for loans, who expect companies to have a site It helps you define your brand in a heavily regulated industry©Leslie Poston, All Rights Reserved
  • The Good News? You all have to comply with the same rules and restrictions, so everyone starts on the same level online. This sounds restrictive, but actually gives you more room to compete for people’s attention.©Leslie Poston, All Rights Reserved
  • Biggest Issues In Your Industry Online: Privacy No Ability To Compete In Price Information Disclosure Changing Federal and State Regulations©Leslie Poston, All Rights Reserved
  • Brand Focus Usability User Interface Information Flow Calls To Action Be In Service©Leslie Poston, All Rights Reserved Be Human
  • Brand Focus Should Answer: Who Are You? What Do You Offer? Why Are You Here?©Leslie Poston, All Rights Reserved
  • Usability and User Interface Often Go Hand In Hand(this flow chart is here for a laugh, but a flow chart can help design your site better)©Leslie Poston, All Rights Reserved
  • Good Information Flow means that your data is always current and where you put it makes sense to people outside of your industry©Leslie Poston, All Rights Reserved
  • CLICK HERE Fill Your Site With Calls To Action©Leslie Poston, All Rights Reserved
  • Be Helpful Give back more than you expect to get. Users will see you as more than just a financial aid company©Leslie Poston, All Rights Reserved
  • Be Human This is were social media can step in and help©Leslie Poston, All Rights Reserved
  • But How Do You Know If It’s Working!?©Leslie Poston, All Rights Reserved
  • Increased Inquiries & Applications plus Site Analytics©Leslie Poston, All Rights Reserved
  • HaveAMint.com©Leslie Poston, All Rights Reserved
  • Social Media Is So Overwhelming! How Do We Keep Up?©Leslie Poston, All Rights Reserved
  • Interaction Tools Aggregators Sharing Tools©Leslie Poston, All Rights Reserved
  • What Concerns Are Left For You? (Q&A Session)©Leslie Poston, All Rights Reserved
  • Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved