Level Up Your Twitter    September 2010, Social Media FTWPresented by Leslie Poston, Magnitude Media
You Think You Want To Be
But Is That Right For        YOU?
Should You Be Here?
How Does CopyingSomeone Else Help You Get          Social Reach + Social Trust               (which leads to)             ...
(hint: it doesn’t)BE THE BEST WHATEVER YOU ARE      THAT YOU CAN BE    BUT BE UNIQUELY YOU
What Is Leverage?
Once You Are On Path to Leverage,  Learn To Target Your Efforts
User Types     • Persona     • Celebrity     • Connector     • Broadcaster     • Consumer     • Creator     • Critic
Understand The     AudienceSo You Can Find Your     Audience
Audience ByThe Numbers
52% Journalists
52% Journalists47% News Consumers
52% Journalists                  47% News Consumers(the consumers are increasing by the day)
18 - 34 Years Old = 44%
18 - 34 Years Old = 44%35 - 49 Years Old = 31%
18 - 34 Years Old = 44% 35 - 49 Years Old = 31%College Graduates = 49%
18 - 34 Years Old = 44%     35 - 49 Years Old = 31%    College Graduates = 49%Post Graduate Degrees = 17%
18 - 34 Years Old = 44%     35 - 49 Years Old = 31%    College Graduates = 49%Post Graduate Degrees = 17%        Female Us...
18 - 34 Years Old = 44%     35 - 49 Years Old = 31%    College Graduates = 49%Post Graduate Degrees = 17%        Female Us...
18 - 34 Years Old = 44%       35 - 49 Years Old = 31%      College Graduates = 49%  Post Graduate Degrees = 17%           ...
18 - 34 Years Old = 44%                      35 - 49 Years Old = 31%                    College Graduates = 49%           ...
18 - 34 Years Old = 44%                            35 - 49 Years Old = 31%                          College Graduates = 49...
2/3 World’s Largest Brands On Twitter
2/3 World’s Largest Brands On TwitterSMB With Twitter + Blog = 79% More Followers
2/3 World’s Largest Brands On TwitterSMB With Twitter + Blog = 79% More FollowersCompany at 100 - 500 Followers = 146% Mor...
2/3 World’s Largest Brands On TwitterSMB With Twitter + Blog = 79% More FollowersCompany at 100 - 500 Followers = 146% Mor...
Fundraising              Awareness   Launch  Sales                        Staff          Define Goals   Research           ...
Let Go Of Numbers
Embrace Search
Enhance Search
Enhance SearchHashtags
Enhance SearchHashtags   Keywords
Enhance SearchHashtags     KeywordsThink <120
Enhance SearchHashtags     KeywordsThink <120   RT (Both)
Enhance SearchHashtags     KeywordsThink <120   RT (Both)Location
Enhance SearchHashtags     KeywordsThink <120   RT (Both)Location     @s At End
InteractInteresting. Helpful. Engaging.    Broadcast
Consume    Home    RSS    Lists
New Twitter Notes    • lost background space        •   About.Me        •   Flavors.Me        •   Landing Pages        •  ...
(Q&A Session)
Leslie Poston, Magnitude Media                         @leslie or @magnitudemedia on Twitter                       800•501...
Level Up Twitter
Level Up Twitter
Level Up Twitter
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Level Up Twitter

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Brief presentation I gave at Social Media FTW 2010 on some advanced Twitter concepts. Luckily they'll be posting the audio no their blog, since - as always - the meat is in the presentation and me talking and the slides are intended as visual impact/background.


Note: In 2010 we changed out company name from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.

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  • Level Up Twitter

    1. 1. Level Up Your Twitter September 2010, Social Media FTWPresented by Leslie Poston, Magnitude Media
    2. 2. You Think You Want To Be
    3. 3. But Is That Right For YOU?
    4. 4. Should You Be Here?
    5. 5. How Does CopyingSomeone Else Help You Get Social Reach + Social Trust (which leads to) = True Leverage
    6. 6. (hint: it doesn’t)BE THE BEST WHATEVER YOU ARE THAT YOU CAN BE BUT BE UNIQUELY YOU
    7. 7. What Is Leverage?
    8. 8. Once You Are On Path to Leverage, Learn To Target Your Efforts
    9. 9. User Types • Persona • Celebrity • Connector • Broadcaster • Consumer • Creator • Critic
    10. 10. Understand The AudienceSo You Can Find Your Audience
    11. 11. Audience ByThe Numbers
    12. 12. 52% Journalists
    13. 13. 52% Journalists47% News Consumers
    14. 14. 52% Journalists 47% News Consumers(the consumers are increasing by the day)
    15. 15. 18 - 34 Years Old = 44%
    16. 16. 18 - 34 Years Old = 44%35 - 49 Years Old = 31%
    17. 17. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31%College Graduates = 49%
    18. 18. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49%Post Graduate Degrees = 17%
    19. 19. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49%Post Graduate Degrees = 17% Female Users = 53%
    20. 20. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49%Post Graduate Degrees = 17% Female Users = 53% Users With No Kids = 74%
    21. 21. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49% Post Graduate Degrees = 17% Female Users = 53% Users With No Kids = 74%Users Who Follow Brands = 31%
    22. 22. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49% Post Graduate Degrees = 17% Female Users = 53% Users With No Kids = 74% Users Who Follow Brands = 31%Regular Use (Posting) = 23% (44% Total Traffic)
    23. 23. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49% Post Graduate Degrees = 17%17% Users = Mobile,Young, Median Income < $30,000 Female Users = 53% Users With No Kids = 74% Users Who Follow Brands = 31% Regular Use (Posting) = 23% (44% Total Traffic)
    24. 24. 2/3 World’s Largest Brands On Twitter
    25. 25. 2/3 World’s Largest Brands On TwitterSMB With Twitter + Blog = 79% More Followers
    26. 26. 2/3 World’s Largest Brands On TwitterSMB With Twitter + Blog = 79% More FollowersCompany at 100 - 500 Followers = 146% More Leads
    27. 27. 2/3 World’s Largest Brands On TwitterSMB With Twitter + Blog = 79% More FollowersCompany at 100 - 500 Followers = 146% More LeadsTwitter Users Following Brands = Twice As Likely to PurchaseThan Facebook Fans
    28. 28. Fundraising Awareness Launch Sales Staff Define Goals Research Expertise EventsGrowth Guests
    29. 29. Let Go Of Numbers
    30. 30. Embrace Search
    31. 31. Enhance Search
    32. 32. Enhance SearchHashtags
    33. 33. Enhance SearchHashtags Keywords
    34. 34. Enhance SearchHashtags KeywordsThink <120
    35. 35. Enhance SearchHashtags KeywordsThink <120 RT (Both)
    36. 36. Enhance SearchHashtags KeywordsThink <120 RT (Both)Location
    37. 37. Enhance SearchHashtags KeywordsThink <120 RT (Both)Location @s At End
    38. 38. InteractInteresting. Helpful. Engaging. Broadcast
    39. 39. Consume Home RSS Lists
    40. 40. New Twitter Notes • lost background space • About.Me • Flavors.Me • Landing Pages • Analytics • lost 3rd party apps mentions • less on-ramp issues • better threading
    41. 41. (Q&A Session)
    42. 42. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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