Level Up Twitter

Level Up Your Twitter September 2010, Social Media FTWPresented by Leslie Poston, Magnitude Media

You Think You Want To Be

But Is That Right For YOU?

Should You Be Here?

How Does CopyingSomeone Else Help You Get Social Reach + Social Trust (which leads to) = True Leverage

(hint: it doesn’t)BE THE BEST WHATEVER YOU ARE THAT YOU CAN BE BUT BE UNIQUELY YOU

What Is Leverage?

Once You Are On Path to Leverage, Learn To Target Your Efforts

User Types • Persona • Celebrity • Connector • Broadcaster • Consumer • Creator • Critic

Understand The AudienceSo You Can Find Your Audience

Audience ByThe Numbers

52% Journalists

52% Journalists47% News Consumers

52% Journalists 47% News Consumers(the consumers are increasing by the day)

18 - 34 Years Old = 44%

18 - 34 Years Old = 44%35 - 49 Years Old = 31%

18 - 34 Years Old = 44% 35 - 49 Years Old = 31%College Graduates = 49%

18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49%Post Graduate Degrees = 17%

18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49%Post Graduate Degrees = 17% Female Users = 53%

18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49%Post Graduate Degrees = 17% Female Users = 53% Users With No Kids = 74%

18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49% Post Graduate Degrees = 17% Female Users = 53% Users With No Kids = 74%Users Who Follow Brands = 31%

18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49% Post Graduate Degrees = 17% Female Users = 53% Users With No Kids = 74% Users Who Follow Brands = 31%Regular Use (Posting) = 23% (44% Total Trafﬁc)

18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49% Post Graduate Degrees = 17%17% Users = Mobile,Young, Median Income < $30,000 Female Users = 53% Users With No Kids = 74% Users Who Follow Brands = 31% Regular Use (Posting) = 23% (44% Total Trafﬁc)

2/3 World’s Largest Brands On Twitter

2/3 World’s Largest Brands On TwitterSMB With Twitter + Blog = 79% More Followers

2/3 World’s Largest Brands On TwitterSMB With Twitter + Blog = 79% More FollowersCompany at 100 - 500 Followers = 146% More Leads

2/3 World’s Largest Brands On TwitterSMB With Twitter + Blog = 79% More FollowersCompany at 100 - 500 Followers = 146% More LeadsTwitter Users Following Brands = Twice As Likely to PurchaseThan Facebook Fans

Fundraising Awareness Launch Sales Staff Deﬁne Goals Research Expertise EventsGrowth Guests

Let Go Of Numbers

Embrace Search

Enhance Search

Enhance SearchHashtags

Enhance SearchHashtags Keywords

Enhance SearchHashtags KeywordsThink <120

Enhance SearchHashtags KeywordsThink <120 RT (Both)

Enhance SearchHashtags KeywordsThink <120 RT (Both)Location

Enhance SearchHashtags KeywordsThink <120 RT (Both)Location @s At End

InteractInteresting. Helpful. Engaging. Broadcast

Consume Home RSS Lists

New Twitter Notes • lost background space • About.Me • Flavors.Me • Landing Pages • Analytics • lost 3rd party apps mentions • less on-ramp issues • better threading

(Q&A Session)

Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

Level Up Twitter

by Leslie Poston on Sep 22, 2010

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Level Up Twitter — Presentation Transcript

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