Packaging

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Packaging

  1. 1. PACKAGING AND LABELLING OF FOOD PRODUCTS
  2. 2. Packaging is a unique industry as it serves virtually all industries. Packaging is a leading edge ingredient in economic development. Food supply and security(reduction of waste/product s spoilage. Packaging is a protector, not only of the product but also of life itself. Critical Role of Packaging Industry
  3. 3. The industry is composed of about 300 firms and around 85% of the plants are located in the NCR. It is composed a very limited number of large companies, a few medium and several small companies. The food and beverage industries are the major end users of packaging products.Their requirements correspond roughly 60% of total production of the local packaging industry. Packaging Industry in the Philippines
  4. 4.  70% of buying decisions are made in-store  69% of retailers say packaging innovations are critical to maintaining product status  69% of supermarkets prefer packaging innovations are believe that they affect purchases.  84% of retailers would like to increase product shelf life and functionality.  Many marketing experts nowadays consider PACKAGING as the fifth “P” in marketing, along with Price, Product, Place and Promotion Why is Packaging Important?
  5. 5. Packaging is the art, science and technology of bringing goods from it’s source to place of consumption at the minimum cost possible. What is Packaging?
  6. 6.  Containment, Protection and Preservation -To contain a defined volume or weight of product. -To protect the product from chemical, physical and microbial hazards, e.g. water/water vapour, gases, odours, microorganisms, dust, shocks and vibrations and compressive forces. - If the package is able to protect the product from such hazards, then it would have preserved its contents. -To protect the environment from the product e.g. toxic chemical products which may seriously damage the environment. Functions of Packaging
  7. 7.  Information and Marketability -To provide complete information about the product e.g. product and brand name, contents, nutrient and health/safety information, product features, shelf life, instructions for use etc. -Coupled with attractive graphic design, it functions as a “silent salesman” that will convince potential buyers to purchase the product. -An important marketing strategy to glamorize the product in order to attract consumer’s attention. It can make or break a product. Functions of Packaging
  8. 8.  Transport and Storage -Enables products to be stored, stacked, conveyed delivered and distributed to target destinations in the most effective and efficient manner. -Protect the product from shipping and storage damage, daily wear-and tear and contamination. -Well-packed products ensures and provides a guarantee to the consumers a certain level of quality while on a shelf or in a display case Functions of Packaging
  9. 9. o PRIMARY PACKAGE is that which comes in contact with the food itself.The product in its primary container may be used for retail sale. o SECONDARY PACKAGE is the material that protects the primary package and appears on the product shelf for retail sale. o SHIPPING ORTERTIARY PACKAGE refers to the package used for storage, identification and transport. Package Classification
  10. 10.  Implementing Agency: Department of Health – Food and Drugs Administration *Relevant Regulation: BFAD A. O. No. 88-B s. 1984  Rules and Regulations Governing the Labelling of Pre-packaged Food Products Distributed in the Philippines Food Labelling
  11. 11.  Definitions: * LABEL - includes any tag, brand mark, pictorial or other descriptive matter, written, printed marked, embossed or impressed on. *LABELLING – means any written, printed or graphic matter upon any article or any of it’s container or wrapper accompanying the package. - means by which product communicates with its consumers. Food Labelling
  12. 12.  Labelling ensures: Availability of adequate and accessible information to the next person in the food chain for: -Safe and correct handling -Storage conditions -Instruction for use(processing and preparation) -Display of food Easy identification of a lot or batch which is essential in: -Product recall -Effective shock rotation Why Food Labelling Important?
  13. 13.  Labelling ensures: *Informed choices for the consumer -enables consumer to compare one product to another -provide basic product information -provides health/safety and nutrition information *Insufficient product information may result: -mishandling at the different stages of the food chain -food-borne illnesses -products not fit for human consumption Why is Food Labelling Important?
  14. 14. TO INFORM!!! OBJECTIVE OF LABELLING
  15. 15.  Parts of a Label  Principal Display Panel(PDP)  portion/area of the label or package that is most likely to be displayed, presented or seen the customer at the point of sale. Required information: -Brand Name(as per ConsumerAct) -Name of the Food -Net Content Declaration Mandatory Label Information (Philippines)
  16. 16.  Parts of the Label  Information Pane(IP)  Label panel immediately to the right of the Principal Display Panel, as displayed to the consumer. Required information: -List of Ingredients -Name and Address of Manufacturing/Packer or Distributor including Country of origin -Lot Identification Code Mandatory Label Information (Philippines)
  17. 17.  Other Information  Open Date Marketing(for selected products) -Liquid Milk Products -Baked Products  Nutrition Facts(optional) -Required with health claim  Bar Code(optional) Mandatory Label Information (Philippines)
  18. 18.  Other information *Open Date Marking(for selected products) -Liquid Milk Products -Infant Food Formula -Vitamin C Enriched -Dried/Powdered Milk Products *Nutrition Facts(optional) -required with health claim *Bar Code(optional) Mandatory Label Information (Philippines)
  19. 19. PRESENTED BY: BENLYN OPERIANO RITZMUND ONAYAN RUWEL ZUBIAGA GINALYN IRAY BRENDA JOY JAVIER GEE ANNE IBEA GROUP 3 PRESENTED TO: MRS. KWENYA That’s all thank you!!!

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