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Isabm Pres
Isabm Pres
Isabm Pres
Isabm Pres
Isabm Pres
Isabm Pres
Isabm Pres
Isabm Pres
Isabm Pres
Isabm Pres
Isabm Pres
Isabm Pres
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Isabm Pres

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  • 1. Institutional arrangements and quality standards for Indian insertion into established cut flower global value chains. Jasmine Glover PhD Researcher School of Geosciences
  • 2. Starting note…..
    • Many Indian cut flower product is of a superior quality
    • Potential for success in this area is high
    • There is a need for:
      • Increased capacity
      • Cooperation
      • Superior quality standards
      • Consistent supply
  • 3. Outline
    • The global cut flower industry
    • Timing of consumer demands
    • India’s exports
    • The domestic market
    • International v’s Domestic Markets
    • Quality standards
    • Conclusion
  • 4. The global cut flower industry
  • 5. When consumer’s buy flowers
    • Valentine’s Day
    • Mother’s Day
    • Christmas
    • Other holidays
  • 6. London on Valentine’s Day 2008
  • 7. New Shades
  • 8. The competition
  • 9. India’s exports Source: APEDA Quantity in Lakh Rs. 2004/5 2005/6 2006/7 Japan 1585 5641 32553 United States 5169 7588 7498 Netherlands 2894 2741 4472 UK 2656 3085 3600 Germany 2200 2433 3097 * * * TOTAL 22110 29941 64983
  • 10. India’s domestic market
  • 11. International v’s Domestic Market
    • High freight costs
    • Duties into EU
    • High-end = high price
    • High quality demands
    • Fierce competition
    • Indian Market Facilitation centre in Netherlands
    • Subsidies available
    • India’s reputation poor
    • Lower freight costs
    • Lower price
    • Low quality demands
    • Not a saturated market
    • Rapid growth
    • Intimate knowledge of own country
    • Subsidies available
    • Consumers still need educating
  • 12. Quality Standards
    • Key to achieving success in the cut flower industry is QUALITY.
    • Not just meeting minimums, but exceeding them and pushing up your price.
    • International standards
    • High-end
  • 13. Conclusion
    • India is favoured with many positive attributes
    • Quality must be addressed
    • Cooperation and working together will enable success

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