How web 2.0 affects project management

Communication in the XXI Century:
How web 2.0 affectspojectmanagement
Madrid 15 of January of 2011
José Moro Melón
facebook.com/josemoromelon
linkedin.com/in/josemoro
twitter.com/gedpro
slideshare.net/gedpro
www.gedpro.com

Who am I?
Industrial Engineer
Founder of GEDPRO
Consulting
Training
Outsourcing
Technology
Portfolio
Manager
Technology
Consultant
GEDPRO
PMO
Designer

Communicationiskeyto Project Management
Approximately 90 percent of a project manager's time is spent communicating, and its effectiveness relates directly to a project's success
New ways of communication are changing the way we have to manage projects

Traditional Approach of Project Management
Requirements
Decissions
Dates
Scope
Quality
Purchases
Etc…
Fixed Price Contract
Project Management Processes
People
Communication

Top – down
Decissions only at the top level
Unidirectional Communication
Hierarchy

Communication Tools 1.0
Phone
Face to Face Meetings
Email
Folders
Documents
Project Team
Geographycal limitations
Travels
Limited access to expertise and
knowledge
Project is a closed bubble in hands of
the Project Manager
Closed tasks
Closed innovation
Team members only do jobs

A new paradigm in communication, web 2.0
The term Web 2.0 is associated with web applications that facilitate interactive systemic biases, interoperability, user-centered design, and developing the World Wide Web.A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as consumers of user-generated content in a virtual community, in contrast to websites where users (prosumers) are limited to the active viewing of content that they created and controlled. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies
Source: wikipedia

A new paradigm in communication, web 2.0
Social Media
Social Media is about online conversations
Social puts the emphasis on the person
How does Social Media affect to the projects?
Projects are social interactions
Projects are moving to cyberspace

Changes in Project Management
People
Communication

Changes in Project Management
Agile Contracts
Communication 2.0
People
Project Management
Processes

New Approach of Project Management
Down - Top – down
Decissions at all level
Multidirectional Communication
NO hierarchy, influencers

Project is an open bubble
Open tasks
Open innovation
Team members work in
HIS PROJECT
Project Team
NO Geographycal limitations
Virtual Teams
Access to expertise and
knowledge over the world
Tools 2.0
Social Networks
Apps 2.0 to collaborate

Crowdsourcing: ideas, tasks, issues,
plannings, experts, etc…

Building a Project Team
I want the best professionals for the project: are they in my organization?

Building a Project Team
Where are the best professionals?
Search professionals over the world
Hire professionals for your project
Ask experts from your PC
Social Networks are useful to build the
best project team

Project = Virtual Teams
Are Project Managers prepared to
manage virtual teams?
Influencers
No face to face
Responsabilities
Assignments
Clear goals

Managing Virtual Teams
Make sure all member know each other,
Profile, experience, etc…
Use technology to simulate reality,
blogs, discussion boards, wikis, etc…
Start conversations
Use properly the different
communications channels: email,
phone, posts, etc…
Build the team
Promote collaborations between team members

Tools 2.0 for Project Management
Blogs
Generate Knowledge
Diary of the project, milestones,
Activities, issues, risks, etc…
Contribute all people
Private vs Open
Open to stakeholders, clients,
Sponsors, project team, etc…?
Free and easy to use

Wikis
Knowledge
Documentation
Contribute all people
Private vs Open
Open to stakeholders, clients,
Sponsors, project team, etc…?

Feeds
Recollect and share relevant
information to the project
Maintain inform all the project team
with subscription to the project’s
blog
Access to the lessons learned of
other projects (via rss)

Links
Share useful links
Search useful links
Search experts
Delicious, mister wong

Tools 2.0
Alerts
Get information of topics related with the project

Meetings
Skype
Webex
DimDim
Yugma
Unyte
Google Talk
Messenger

Instant Messaging / Microblogging
Messenger
Google Talk
Twitter (#pmot)
Yammer

Linkedin
Create a group for the project team
Invite experts to discussions
Search experts, search project team
members
Organize events
Ask experts
Crowdsource issues, risks, etc…

gantthead
Knowledge for Project Management
Connect with others Project Managers
Hire Project Managers
Resources for Project Management
Discussions
Processes

Formspring
Ask
Respond
Podcasts
Record meetings
Interview clients, stakeholders

Facebook
Groups
Fan Page

Communication is key to Project Management
Project Branding, external communication
Facebook
Twitter
Youtube
Vimeo
Slideshare
Digg
Online reputation: manage expectations

Apps 2.0 for Project Management
Documents
Google docs (document,
presentation, spreadsheet)
Zoho (sheet, writer, calendar)
Office windows live (word, excel, powerpoint, onenote)

Google apps
Google docs (document,
presentation, spreadsheet)
Email, calendar, contacts
Sites
“Free with your own domain”

Google docs
Multiple editors in real time
Avoid different versions of documents
Avoid innecessary emails

Google calendar
Share calendars

Google sites
Wiki
Lists
Tasks
Documents
Etc…

Basecamp

Collabtive (open source)

Teambox (open source)

Social Media is conversation
Projects are conversations
Conversation is NOT a document in a shared workspace
Conversation is NOT do tasks, is discussion, think, share, create

How to change?
People
Project Management
Processes
People

How to change?
Use Social Media skills
First personal and professional level
After, start to use in projects

How to change?
Using Social Media at personal level
Hear
Create contents
Join to groups
Participate in Social Networks
Learn

How to change?
Using Social Media at Professional level
Join professional communities
Learn from other professionals
Participate in conversations
Share knowledge

How to change?
Using Social Media at Projects
Lead the project
Use the power of social media
Enable your team to use social
media
Empower your team
Your team is better than processes
Agile, agile, communication, communication
Open the bubble

Conclusions
Use Social Media to :
Align Stakeholders and sponsors
Control project expectations
Get the best team
Motivate your team
Innovate
Solve issues
Crowdsource

Thankyou
Questions
José Moro Melón
facebook.com/josemoromelon
linkedin.com/in/josemoro
twitter.com/gedpro
slideshare.net/gedpro
www.gedpro.com

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How web 2.0 affects project management

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