Data collection & communication
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Data collection & communication

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Introduction to different tools and approaches for collecting, analysing and sharing analytic data

Introduction to different tools and approaches for collecting, analysing and sharing analytic data

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  • 1. Data Collection and Communication Paul Joyce CO-FOUNDER, GECKOBOARD paul@geckoboard.com - @paulmjoyceTuesday, 29 January 13
  • 2. Overview • Collect • Analyse • Communicate Collection and Communication of Data: Tools of the TradeTuesday, 29 January 13
  • 3. Something Free • Google Analytics • + Yes, you can send server side events! o PHP http://code.google.com/p/php-ga/ o Ruby https://github.com/hybridgroup/gabba o Python http://pypi.python.org/pypi/pyga • + Solid basic dashboards o See Spinnakr blog http://bit.ly/PAlJX1 • + Basic reporting is easy but... • - ...power reporting is trickier than it should be • - Blacklist possibility • - Geo won’t work Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 3Tuesday, 29 January 13
  • 4. Google Analytics Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 4Tuesday, 29 January 13
  • 5. Something More Robust • Mixpanel/KISSmetrics • +/- Each have their pros and cons - suck ‘em and see o http://sachagreif.com/analytics-showdown-kissmetrics-vs-mixpanel/ o http://founders.getbrandid.com/mixpanel-vs-kissmetrics-part-1-installation • + Easy to set up • + Good reporting toolset o e.g. funnels, segmentation, cohort/retention • - Expect to pay when you start using it in anger • - Difficult to combine with other data sources • - KISSmetrics don’t yet have a (usable) data export API Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 5Tuesday, 29 January 13
  • 6. Something More Flexible • OK, one more data warehouse • + Combine internal data from several sources o Different granularity o Different periodicity • + Pre-aggregate metrics for easy digestion • + Snapshots - a time machine for your data • + Dimensionally modeled (star-schemas) for ease of ad- hoc reporting • - ETL overhead • - Need SQL knowledge Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 6Tuesday, 29 January 13
  • 7. Something For The Engineers • StatsD o Listens for messages on a UDP port o Pulls out the data o Flushes to Graphite o https://github.com/etsy/statsd/ • Graphite o Powerful graphing (time series) engine o http://graphite.wikidot.com/ • http://codeascraft.etsy.com/2011/02/15/measure-anything-measure- everything/ Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 7Tuesday, 29 January 13
  • 8. Something For The Analysts • Cloud Based BI • + Combine data from multiple sources o Internal & external • + Great for deep diving o “Unknown unknowns” • - Setup and configuration is non-trivial • - Be prepared to pay Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 8Tuesday, 29 January 13
  • 9. Some Tools • Web App Analytics o Google Analytics, Mixpanel, KISSmetrics, GoSquared, Chartbeat, Woopra, Clicky • Mobile Analytics o Flurry, Apsalar, Localytics • BI Tools o GoodData, RJ Metrics, Chart.io, BIME Analytics • A/B Testing o Optimizely, Visual Website Optimizer, Unbounce, Google Website Optimizer • Specialised Tools o Totango, Aptegic Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 9Tuesday, 29 January 13
  • 10. How We Do It • GA & GoSquared for web analytics • Mixpanel for event tracking • Data warehouse fed from a daily build of 2 internal databases • Custom reporting tool (customer CHI etc) • Excel • Geckoboard for communication Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 10Tuesday, 29 January 13
  • 11. How We Do It Collection Metrics - Rob Hudson,Tools of the Trade Startup and Communication of Data: Geckoboard. 11Tuesday, 29 January 13