Small is Beautiful You only have a small amount of screen real estate and everything should look clean and uncluttered.
Graphics Are What People Remember. So if your screen is cluttered and your images are unrecognizable it will reflect on how your work is perceived
Use Industry Standard HTML You should concentrate on content and keep your design simple.
Test your Web Pages on the Device You are Designing Them For
Links: Pocket Sized Design: http://www.alistapart.com/articles/pocket/ Writing a Mobile Friendly Website: http://webdesign.about.com/od/wireless/a/aa070307.htm CSS for Handhelds: http://webdesign.about.com/od/wireless/a/aa070307.htm Optimizing Web Pages for Handhelds: http://www.intranetjournal.com/features/avantgo/designtips.shtml